The WU (Vienna University of Economics and Business) offers several Under Graduate and Post Graduate Programs with several disciplines.

The WU (Vienna University of Economics and Business) offers Master Degree Program in Marketing that is equivalent to MBA Program.

It does not offer MBA Program, so here I am providing information about Master in Marketing Program for your reference:

Master in Marketing Program

Admission Requirements:
Bachelor's program, The program comprises at least 180 ECTS credits.

English as native language
Valid TOEFL 600/250/100, valid IELTS 7.0, valid TOEIC 800, CAE (Certificate of Advanced English), CPE (Certificate of Proficiency in English), BEC Higher (Business English Certificate Higher), UNIcert III

Valid GMAT

Letter(s) of recommendation

Master in Marketing Course Contents
1st Semester – Foundation
The Role of Marketing in a Knowledge-Based Society
Customer-Centric Management
Marketing Research Design and Analysis
Global Marketing Strategy
Consumer and Buyer Behavior
Presenting or Negotiating in a Foreign Language

2nd Semester – In-depth Knowledge
Marketing Communications
New Products Development and Brand Management
Marketing Engineering and Marketing Model
Marketing Metrics and Performance Measurement
Personal Skills

3rd Semester – Specialization
Advanced Marketing Research Methods
Electives (choice of four)
Retail and Sales Management
Service Marketing and Customer Relationship Management
Advanced Topics in Marketing Management
International Marketing Management
Advanced Topics in Marketing Communication and Consumer Behavior
Marketing Project Management
Interactive Marketing and Social Media
B2B Marketing

4th Semester – Synthesis
Marketing and Society Interface
Marketing Study Project
Master Thesis 

Contact Information
Welthandelsplatz 1
1020 Wien
Austria
E-Mail: msc.marketing@wu.ac.at