Ok, here I am providing you the question paper of Service Marketing of MBA of Maharshi Dayanand University.

MDU MBA Service Marketing question paper

Paper:MM-2

Time: 3 hours

Maximum Marks: 70

Attempt any 5 ques. in all, selecting at lowest 1 ques. from every unit.

All ques. carry equal marks

Unit I

1. What are the peculiar characteristics of service management? How can the services be classified?

2. Compare and contrast the services provided' by Government hospitals and corporate hospitals. In your opinion, which offers better services and how?
Unit II

3. What are the advantages of customer relationship for bank? How can CRM help in improving it?

4. As the head of an automobile service centre, how will you design your service products? What values would you like to add for making the centre more competitive in the market?

5. What are the issues involved in Cost-based pricing for services? As the manager of a car rental company. How will you set your prices?

6. How is quality of services defined, determined and improved? How this improvement does enhance the value of the service?

7. What are the reasons for gap ranging from demand and supply of services? What should an organization do if supply of its services exceeds demand?

8. What is the importance of human factor in service organizations? How can it help in achieving service leadership?

Contact-

Maharshi Dayanand University
Rohtak, Haryana 124001