The Executive Programme in Management (EPM with Specialisation in Marketing & HRM) is well established and is in demand from the executives, managers and entrepreneurs engaged in different domains viz. government, private and family managed businesses.

It has been exclusively designed to meet the emerging needs of executives, managers and entrepreneurs.

The Programme Structure of Executive Programme in Management (EPM with Specialisation in Marketing & HRM) as offered by Shailesh J. Mehta School of Management, IIT Bombay is as follows:

A Foundation and Fundamentals of Management
1 Principles of Management
2 Strategic Management
3 Understanding Individual and Organizational Behavior
4 Economic Environment Analysis
5 Fundamentals of Marketing
6 Principles of Finance & Accounting
7 Introduction to Human Resource Management
8 Operations Management
9 Effective Business Communication

B Marketing Management
10 Consumer and Industrial Buyer Behavior
11 Product Planning and Management
12 Management of Marketing Channels and Retailing
13 Managing Sales & Distribution
14 Market Research
15 Pricing Strategies
16 Branding and Brand Management
17 Integrated Marketing Communication and Advertising
18 Service Marketing
19 Relationship Marketing and CRM

C Human Resource Management (Managing People)
20 Innovation, Entrepreneurship and New Venture Management
21 Recruitment & Selection : Talent Management
22 Performance Appraisal & Management System
23 Training & Development (Self, Team & Organisation)
24 Developing Leadership & Culture in Organisations

Programme Fee

Programme fee of EPM is INR 1,27,000.
Service tax at the rate of 12.36% (as per rules) is INR 15,697.
Total fees for the program will be INR 1,42,697 only.

There is no separate registration fee and program fee includes the course materials books, readings, cases, etc.