Savitribai Phule Pune University, is a Public University

It was Located in Pune, Maharashtra, India .

It was Founded in 1948

Master of Marketing Management Course :

Eligibility

Candidates Must have passed their Graduation Degree in Any Discipline or its Equivalent from any Approved University

Students appearing in the final year may also apply.

Admission Procedure

Admissions for the above Course will be Based on Merit for their Performance in Written Test and Personal Interview (P.I.).

Candidates who have appeared for MAT/ATMA/CAT/XAT/ NAT are exempted from ASM's IBMR Written Entrance Test and will have to appear only for Personal Interview.

Candidates wishing to appear for Written Test & or Personal Interview or only for Personal Interview must fill up the application form given in the prospectus.

The Prospectus costs Rs. 1200/- only.

The amount may be paid in cash or by Demand Draft in favour of Director, ASM's IBMR, Chinchwad, payable at Pune.

Course Structure :

Semester I

Principles & Practice of Management
Principles of Marketing
Fundamentals of Management Accounting
Managerial Economics
Research Methodology
Consumer Behavior
Business Communication
Fundamentals of Information Technology


Semester II

Services Marketing
Retail Marketing
Sales Management & Personal Selling
Distribution Management & Logistics
Market Research
Relationship Marketing
Indian Economic Environment
Field Work + SPSS

Semester III

International Marketing
Marketing and Laws
Financial Services Marketing
Marketing Communication
Retail Operations Management
Project Work
Foreign Language
Virtual Marketing Management

Semester IV

Brand Management
Strategic Marketing
Export Documentation & Forex Management
Direct Marketing
Industrial Marketing
Rural & Agricultural Marketing
Entrepreneurship Development & Project Management
Foreign Language

Contact Details :

Email : enquiry@asmedu.org
+91-20-27475090, 27478666, 27461804,

Address :

ASM's Institute of Business Management and Research MIDC,
Block 'C' Chinchwad, Pune - 411019
020-27471753