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May 4th, 2016, 11:54 AM
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MMU Mullana MBA Syllabus

Hi buddy I want to get MMU Mullana MBA Syllabus, so can you plz provide me , if you have , as I want to take admission there ??

As you want admission in MMU Mullana MBA program , so here I am providing its MBA program info along with syllabus

Admission eligibility
Applicants must have passed with at least 50% marks in aggregate in Bachelor's degree examination of at least 3-yr duration in any discipline from any recognized University.

MMU MBACAT test will be held in the Campus. Based on test score and personal interview assessment will be checked for admission.

Admission process
Admission to 75% open seats will be made on the basis of merit of the highest score of CMAT conducted by AICTE or merit of the highest score (out of four) Management Aptitude Test (MAT) conducted by the All India Management

25% management seats (including 15% seats, if any, for children/wards of NRI's) as also seats remaining vacant after first counselling will be filled on the basis of merit of the qualifying examination.

MMU Mullana MBA Syllabus
MBA Programme
The MBA programme is spread over four semesters (2 years). The details of course structure are as follows:
Course Structure
Semester I Semester II
CP-101
(3 Credits)
Management Process &
Organizational Behavior
CP- 201
(3 Credits)
Marketing Management
CP- 102
(3 Credits)
Managerial Economics CP- 202
(3 Credits)
Operations Research
CP-103
(3 Credits)
Business Environment CP- 203
(3 Credits)
Business Research
Methodology
CP- 104
(3 Credits)
Accounting for Managers CP- 204
(3 Credits)
Communication Skills
CP- 105
(3 Credits)
Business Communication CP- 205
(3 Credits)
Financial Management
CP- 106
(3 Credits)
Quantitative Techniques for Decision
Making
CP- 206
(3 Credits)
Human Resource Management
CP- 107
(3 Credits)
Computer Applications In
Management
CP- 207
(3 Credits)
Production & Operations
Management
CP- 108
(3 Credits)
Seminar CP- 208
(3 Credits)
Functional Viva
ST 301 Summer Training (6 Credits) (Credits to be included in 3rd Semester)
Semester III Semester IV
CP- 301
(3 Credits)
Strategy Management CP- 401
(3 Credits)
Managing Global Business
Organizations
CP- 302
(3 Credits)
Entrepreneurship Development CP- 402
(6 Credits)
Final Research Project
CP- 303
(3 Credits)
Business Law (3 Credits) Elective – V (SPL1)
(3 Credits) Elective – I (SPL1) (3 Credits) Elective – VI (SPL1)
(3 Credits) Elective – II (SPL1) (3 Credits) Elective – VII (SPL2)
(3 Credits) Elective – III (SPL2) (3 Credits) Elective – VIII (SPL2)
(3 Credits) Elective – IV (SPL2)
OP-301
(2 Credits)
Business Role Play (Optional: either in 3rd Semester or in 4th Semester)
Electives:
During the second year of the program, all the participants shall be required to opt for Eight Elective Courses.
Out of the Eight Electives, Four electives have to be selected from the area of “(SPL1)” specialization and
four from “(SPL2)” specialization Area. Allocation of area of specialization shall be based on the relative
performance of the students in the subjects concerned and subject to a minimum number of students opting
for it.
Elective Courses
Marketing Specialization:
3 rd Semester
MM-301 Consumer Behaviour
MM-302 Product & Brand Management
MM-303 Strategic Marketing
MM-304 Rural and Agricultural Marketing
MM-305 International Marketing
MM-306 Retail Management
4 th Semester
MM-401 Direct and E-Marketing
MM-402 Marketing of Services
MM-403 Integrated Marketing Communications
MM-404 Industrial Marketing
Finance Specialization:
3 rd Semester
FM -301 Management of Financial Institutions
FM- 302 Security Analysis and Investment Management
FM -303 Banking and Insurance
FM -304 Working Capital Management
FM -305 International Finance
4 th Semester
FM-401 Portfolio Management
FM-402 Derivatives and Risk Management
FM-403 Financial Management Services
FM-404 Foreign Exchange Management
FM-405 Management Control System
FM-406 Project Management
Human Resource Specialization:
3 rd Semester
HR-301 Management of Industrial Relations
HR-302 Organizational Change and Development
HR-303 Human Capital and Knowledge Management
HR-304 Manpower Development for Technological Change
HR-305 Global Human Resource Management
HR-306 Human Resource Development
4 th Semester
HR-401 Managing Interpersonal and Group Dynamics
HR-402 Compensation Management
HR-403 Strategic HRM
HR-404 Manpower Planning and Training & Development
HR-405 Performance Management
HR-406 Knowledge Management
Production & Operations Management Specialization:
3 rd Semester
POM-301 Strategic Operations Management
POM-302 Material Management
POM-303 Purchasing
POM-304 Inventory Control Systems
4 th Semester
POM-401 Total Quality Management
POM-402 Supply Chain Management + Legislation
POM-403 Operation Research
POM-404 Transportation Management & Logistics
POM-405 ERP
Information Technology Specialization:
3 rd Semester
IT-301 Electronic Commerce
IT-302 Strategic Management of Information Technology
IT-303 Business Process Re-engineering
IT-304 Internet Programming for E-Commerce
IT-305 Applied IT Management- I
IT-306 Modern Software Engineering Skills
4 th Semester
IT-401 Software Engineering and Project Management
IT-402 Database Design and Management
IT-403 Systems Analysis & Design
IT-404 Front End Design Tools
IT-405 Applied IT Management- II
IT-406 Advanced Software Engineering Skills
International Business Specialization:
3 rd Semester
IB-301 Global Business Diplomacy and Negotiations
IB-302 International Trade
IB-303 International Marketing
IB-304 International Financial Management
IB-305 Foreign Language (German/ Spanish)
4 th Semester
IB-401 Export Import Documentation & Procedures
IB-402 Risk Management Strategies in Global Business
IB-403 Cross Cultural and Global HRM
IB-404 Logistics Management
Hospitality Management Specialization:
3rd semester
HM-301 Introduction to Hospitality
HM-302 Front Office Operations
HM-303 Conference and Event Management
HM-304 Tourism Products Design and Development
4th semester:
HM-401 Travel Agency and Tour operations
HM-402 Food and Beverage Management and Control
HM-403 Airport Management
HM-404 Customer Relationship Management
Hospital Management Specialization:
3rd semester:
MH-301 Management of Medical and Health Services
MH-302 Health Economics
MH-303 Communication for Hospital Managers
MH-304 Marketing of Hospital Services
MH-305 Health Insurance Management
Page 6 of 7
4th semester:
MH-401 Patient Care Services
MH-402 Hospital Management and Law
MH-403 Hospital Information Systems
MH-404 Hospital Operations Management
Retail Management Specialization:
3rd semester:
RM-301 Retail Management
RM-302 Visual Merchandizing
4th semester:
RM-401 Customer Relationship Management
RM-402 Non-Store Retailing

Address

Maharishi Markandeshwar University
Mullana University Road, Mullana
Ambala, Haryana 133207

Last edited by Neelurk; March 31st, 2020 at 04:35 PM.
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