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January 24th, 2016, 04:43 PM
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MRP Topics for MBA Students
Hi buddy will you please get the list of project topics which come under the MBA marketing program so that I can choose them easily? On your demand buddy I will help you here to get the list of the project topics which come under the MBA Marketing program so that you can have idea about it. Here I have some names of the topics which come under the MBA Marketing program. The effects of pharmaceutical dispensing pattern on consumer store patronage Table turnover augmentation: variables affecting the time spent in dining experience A comparative study on application of advertising through cell phone framework among various types of goods and services Market entry strategy in an emerging market using Country of Origin information Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands Characteristics of customer loyalty: impact of brand image or product characteristics/attributes – A study of packaged milk brands Effect of self-placement of habitual buying products on their sales Determinants of consumer buying behavior through mega stores in (country name) Consumer response towards country of origin (experiment) comparison between higher involvement and lower involvement products Relationship between website attributes and customer satisfaction: A study of E- commerce systems in (city name) Customer Delight in banking To identify service quality gaps in banking sector: A comparative study of local and foreign banks Effects of occupational status on women food buying and cooking behavior Effects of employee smiling on customer satisfaction with the transaction in banks and cellular industry of (country name) Effects of gender on family buying decision Effects of recession on consumer buying behavior Factors effecting positive and negative word of mouth in restaurant industry The effect of brand image on consumer taste preference The effect of recession on promotional activities The effect of recession advertising Factors effecting level of impulse buying Effects of technology change on information seeking habits of individuals Effects of product and consumer characteristics on free sample trail/usage Consumer response to unethical retailer behavior Relationship between consumers internal usage practices and awareness to internal advertising Effects of consumer response to in store promotion on brand image and purchase intention Attitude of people in different roles towards direct marketing The impact of counterfeit brands on consumers acceptance of original brands The effects of product, market and organizational characteristics on market research practices A comparative study of sellers and buyers in market acceptability of licensed software Affect of deceptive advertising on consumer loyalty in telecom sector Factor affecting educationist/scientist response to patent registration Consumer awareness and usage of E-banking transactions through mobile phones The effects of advertising research practices on the advertising performance of companies Impact of performance commitment on customer’s evaluation of product quality Relationship between packaging characteristics and consumer brand preference Relationship between marketing research, customer knowledge and company sales Effect of product innovativeness and trial ability on new product adoption Relationship between corporate image and mobile phone advertising Shelf spacing competition: A comparative analysis of local and international brand Find the impact of opinion leadership on consumer buying decision with respect to high and low involvement product categories A consumer decision making model in the automobile industry of (country name) Factors behind brand switching in the telecom industry Consumer purchase behavior in out-of-stock situations at retail outlets Understanding consumer response towards sales promotion in the fast food industry Factors influencing customer satisfaction in health care services Impact of congruity between self-concept and brand image on brand preference in the automobile industry The impact of brand extension on brand personality The impact of personal involvement on store brand selection A four dimension approach to attitude measurement Sustainable competitive advantages in hospital industry Customers evaluation of perceived value of service rendered by physician consultant Studying consumer reactions to the Von Restorff effect Effect of personal and personality characteristics on sales performance Effectiveness of utility bill as promotion medium (a comparative study between company and consumer) The revival of radio advertising in (country name): A comparative study of advertiser and consumer The effect of corporate characteristic on the choice of CSR Relationship between organization characteristic and organization response to Gray market The effect of consumer travel characteristic and billboard characteristics on consumer response to billboard advertising A study of waste management and recycling in (country name) Last edited by Neelurk; June 19th, 2020 at 09:24 AM. |