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January 24th, 2016, 04:43 PM
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Join Date: Mar 2012
MRP Topics for MBA Students

Hi buddy will you please get the list of project topics which come under the MBA marketing program so that I can choose them easily?

On your demand buddy I will help you here to get the list of the project topics which come under the MBA Marketing program so that you can have idea about it.

Here I have some names of the topics which come under the MBA Marketing program.

The effects of pharmaceutical dispensing pattern on consumer store patronage

Table turnover augmentation: variables affecting the time spent in dining experience

A comparative study on application of advertising through cell phone framework among
various types of goods and services

Market entry strategy in an emerging market using Country of Origin information

Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands

Characteristics of customer loyalty: impact of brand image or product
characteristics/attributes – A study of packaged milk brands

Effect of self-placement of habitual buying products on their sales

Determinants of consumer buying behavior through mega stores in (country name)

Consumer response towards country of origin (experiment) comparison between higher
involvement and lower involvement products

Relationship between website attributes and customer satisfaction: A study of E-
commerce systems in (city name)

Customer Delight in banking

To identify service quality gaps in banking sector: A comparative study of local and
foreign banks

Effects of occupational status on women food buying and cooking behavior

Effects of employee smiling on customer satisfaction with the transaction in banks and

cellular industry of (country name)

Effects of gender on family buying decision

Effects of recession on consumer buying behavior

Factors effecting positive and negative word of mouth in restaurant industry

The effect of brand image on consumer taste preference

The effect of recession on promotional activities

The effect of recession advertising

Factors effecting level of impulse buying

Effects of technology change on information seeking habits of individuals

Effects of product and consumer characteristics on free sample trail/usage

Consumer response to unethical retailer behavior

Relationship between consumers internal usage practices and awareness to internal
advertising

Effects of consumer response to in store promotion on brand image and purchase
intention

Attitude of people in different roles towards direct marketing

The impact of counterfeit brands on consumers acceptance of original brands

The effects of product, market and organizational characteristics on market research
practices

A comparative study of sellers and buyers in market acceptability of licensed software

Affect of deceptive advertising on consumer loyalty in telecom sector

Factor affecting educationist/scientist response to patent registration

Consumer awareness and usage of E-banking transactions through mobile phones

The effects of advertising research practices on the advertising performance of companies

Impact of performance commitment on customer’s evaluation of product quality

Relationship between packaging characteristics and consumer brand preference

Relationship between marketing research, customer knowledge and company sales

Effect of product innovativeness and trial ability on new product adoption

Relationship between corporate image and mobile phone advertising

Shelf spacing competition: A comparative analysis of local and international brand

Find the impact of opinion leadership on consumer buying decision with respect to high
and low involvement product categories
A consumer decision making model in the automobile industry of (country name)

Factors behind brand switching in the telecom industry

Consumer purchase behavior in out-of-stock situations at retail outlets

Understanding consumer response towards sales promotion in the fast food industry

Factors influencing customer satisfaction in health care services

Impact of congruity between self-concept and brand image on brand preference in the
automobile industry

The impact of brand extension on brand personality

The impact of personal involvement on store brand selection

A four dimension approach to attitude measurement

Sustainable competitive advantages in hospital industry

Customers evaluation of perceived value of service rendered by physician consultant

Studying consumer reactions to the Von Restorff effect

Effect of personal and personality characteristics on sales performance

Effectiveness of utility bill as promotion medium (a comparative study between company
and consumer)

The revival of radio advertising in (country name): A comparative study of advertiser and
consumer

The effect of corporate characteristic on the choice of CSR

Relationship between organization characteristic and organization response to Gray
market

The effect of consumer travel characteristic and billboard characteristics on consumer
response to billboard advertising

A study of waste management and recycling in (country name)

Last edited by Neelurk; June 19th, 2020 at 09:24 AM.
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