Hey!! As per your demand here I am providing you Topic Wise Model Question paper of T.Y.B.Com. MHRM Commerce Paper III of Mumbai University

Topic-1
1) What is marketing ? Discuss its scope / functions & importance in detail.
2) Define marketing ? Explain its nature / features & importance.
3) What is marketing? explain in detail various concepts of marketing.
4) Define marketing. Explain its importance. How does modern marketing differ from traditional concept of marketing?
5) Discuss the role of marketing manager in changing / present marketing Environment. Explain
the importance of market opportunity analysis.
6) Define marketing research. Discuss its nature / features and importance.
7) What is marketing information system? Bring out its nature and importance. How does MIS
differ from MR?

Topic-2 Consumer Behaviour and market segmentation :- ( short answer questions)
1) What is consumer Behaviour ? Explain the factors influencing consumer Behaviour.
2) Discuss the steps in consumer buying decision process.
3) What is market segmentation ? Explain its nature & importance.
4) Define market segmentation. What are the bases of market segmentation?
5) What is CRM? Discuss its need & importance.
6) Define CRM? Explain the various techniques of CRM.
7) What is Niche marketing? Explain its advantages & limitations.

Topic-3 Marketing Mix :- ( short answer questions)
1) What is marketing mix? Explain its nature & importance.
2) Define the term ‘marketing mix’. Discuss its important elements.
3) What is Pricing? Explain different methods of pricing.
4) What is the price mix? Discuss the factors influencing the pricing.
5) What is product mix? Explain the different phases of product life cycle.
6) Explain the concept of BrandExtension & Brand equity.
7) What are the different brand positioning strategies?
8) Define ‘Product Positioning’? Explain its importance.
9) What is ‘Brand Equity’? Discuss the factors determining Brand Equity.
10) What is place mix? What are the factors influencing channel decision?
11) Explain briefly various channels of distribution for consumer goods.
12) What is promotion mix? What are the elements of the promotion mix?
13) Explain the recent promotion tools used by Indian Companies.
14) Discuss the role of Advertising, Salesmanship & Public Relation in promotion.

Topic-4 Recent Trends in Marketing :- ( short answer questions)
1) What is Service Marketing? Discuss its features.
2) What are the problems in service marketing?
3) What is ‘Rural Marketing’? Explain its nature / features.
4) Explain the factors responsible for growth of rural markets in India.
5) Discuss the problems in ‘Rural Marketing’ in India.
6) Suggest measures for effective Rural Marketing?
7) What is social marketing? Explain its importance.
8) What is Green marketing? Discuss its significance.
9) Define ‘Event Marketing’? Explain its features.
10) What is Internet Marketing? Explain its merits & demerits.
11) What is ‘Telemarketing’? Discuss its nature.
12) What is Retail Marketing? Explain its nature.

Topic-5 Introduction to-Human Resource Management :-
1. What is Human Resource Management. Discuss its nature / features and importance.
2. Define Human Resource Management. Explain its nature / features and functions.
3. Define HRM and explain its functions. Discuss the role of HR Managers in the changing business environment.
4. What is Human Resource Planning? Explain the steps in / process of HRP. State the importance of HRP.
5. What is job analysis? What are its uses / importance? Briefly explain the sources of recruitment.
6. What is employee selection? Describe the steps in selection procedure.
7. Explain the concept of ‘Tests’ and ‘Interview’. Discuss their role in selection procedure .
8. Discuss the different types of Selection Tests / Employment Test and Interview.
9..Explain the concepts of induction and placement. state the importance of placement and induction.

Topic-6 Human Resource Development :- ( short answer questions)
1. Define Human Resource Development & Explain its scope.
2. What is ‘Training’? Explain the importance of training & development.
3. Explain briefly various methods of training.
4. What is performance Appraisal? Explain its benefits / uses.
5. What are the limitations of performance appraisal?
6. Discuss the various techniques of performance Appraisal.
7. What is Employee Retention? Suggest few measures for the retention of employee.
8. What is Compensation? Discuss different incentives offered to employees by organization.
9. Describe the concept of ‘Performance Related Pay’ & ‘360°Appraisal’.

Topic-7 Human Relations :- ( short answer questions)
1) Define Human Relation ? Explain the nature & importance of Human Relations.
2) What is Leadership? Explain the traits / qualities of a leader.
3) Define leadership? What are the various styles of leadership?
4) What is motivation? Explain the factors of motivation.
5) Explain Maslow’s theory of motivation.
6) Explain the two factors theory of human motivation of Herzberg.
7) Explain McGregor’s Theory X & Theory Y.
8) What is Employee morale? Explain its nature & importance.
9) What is Grievance Handling procedure? Explain its importance.

Topic-8 Current Issues in HRM:- ( short answer questions)
1) What is Human Resource Accounting? Explain its advantages & limitations.
2) Define Human Resource Audit? Explain its objectives & scope.
3) What is Group Dynamics & Team building? Discuss its nature & Significance.
4) Explain the meaning & importance of Emotional Quotient & mentoring.
5) Explain the nature & importance of career planning & development.
6) What is the need of succession planning.
7) Explain the meaning & significance of Empowerment & participation.
8) What are the emerging challenges of HRM?
9) Discuss the terms ‘Downsizing’, ‘Outsourcing’ & workforce Diversity.
10) Explain the importance of safety and security management.