June 24th, 2014 08:58 AM | |
Rohit Barla | Study Materials for MBA Please provide me syllabus for master of business administration course offered by Pune university in PDF file format ? Here I am giving you syllabus for master of business administration course offered by Pune university in PDF file attached with it so you can get it easily. MBA syllabus : 1st semester Course Code Subject Title 101 Organizational Behavior & Principles & Practices of Management 102 Management Accounting 103 Managerial Economics 104 Statistical & Quantitative Methods 105 Legal Aspects of Business 106 Basics of Marketing 107 Information Technology 108 Managerial Communication SE 2nd semester : Course Code Subject Title 201 Marketing Management 202 Financial Management 203 Human Resource Management 204 Manufacturing & Operations Management 205 Materials & Logistics Management 206 Management Information 3rd semester : Course Code Subject Title 301 Business Policy & Strategic Management 302 Management Control Systems 303 Specialization I 304 Specialization II 305 Specialization III 306 Specialization IV 307 Specialization V 308 Project Report SE 4th semester : Course Code Subject Title 401 Entrepreneurship Development & project Management 402 International Business Management 403 Current Trends in Management (206) MANAGEMENT INFORMATION SYSTEMS 1. Management Information Systems - Need, Purpose and Objectives - Contemporary Approaches to MIS - Information as a strategic resource - Use of information for competitive advantage - MIS as an instrument for the organizational change (8) 2. Information, Management and Decision Making - Models of Decision Making - Classical, Administrative and Herbert Simon's Models - Attributes of information and its relevance to Decision Making - Types of information (8) 3. Information Technology - Definition, IT Capabilities and their organizational impact -Telecommunication and Networks - Types and Topologies of Networks - IT enabled services such as Call Centers, Geographical Information Systems etc. (6) 4. Data Base Management Systems - Data Warehousing and Data Mining (6) 5. Systems Analysis and Design - Systems Development Life Cycle - Alternative System Building Approaches - Prototyping - Rapid Development Tools - CASE Tools – Object Oriented Systems (Only introduction to these tools & techniques) (8) 6. Decision Support Systems - Group Decision Support Systems - Executive Information Systems - Executive Support Systems - Expert Systems and Knowledge Based Expert Systems - Artificial Intelligence (8) 7. Management Issues in MIS - Information Security and Control - Quality Assurance -Ethical and Social Dimensions - Intellectual Property Rights as related to IT Services / IT Products - Managing Global Information Systems (8) 8. Applications of MIS in functional areas as well as in the service sector should be covered with the help of minimum 5 case studies. (8) Emphasis should be given on management oriented problems and cases as compared to technical problems expected from computer science/ computer management students. Books Recommended:- 1. Management Information Systems, Laudon and Laudon, 7th Edition, Pearson Education Asia 2. Management Information Systems, Jawadekar, Tata McGraw Hill 3. Management Information Systems, Davis and Olson, Tata McGraw Hill 4. Analysis and Design of Information Systems, Rajaraman, Prentice Hall 5. Decision Support Systems and Intelligent Systems, Turban and Aronson, Pearson Education Asia 6. Management Information Systems, Schulthesis, Tata McGraw Hill 7. Management Information Systems - Sadagopan, Prentice Hall 8. Management Information Systems - Jayant Oke (207)-RESEARCH METHODOLOGY 1. Foundations of Research: Meaning, Objectives, Motivation, Utility. Concept of theory, empiricism, deductive and inductive theory. Characteristics of scientific method - Understanding the language of research - Concept, Construct, Definition, Variable. Research Process (5) 2. Problem Identification & Formulation – Management Question – Research Question – Investigation Question – Measurement Issues - Hypothesis - Qualities of a good Hypothesis –Null Hypothesis & Alternative Hypothesis. Hypothesis Testing - Logic & Importance (4) 3. Research Design: Concept and Importance in Research - Features of a good research design – Exploratory Research Design – concept, types and uses, Descriptive Research Designs - concept, types and uses. Experimental Design: Causal relationships, Concept of Independent & Dependent variables, concomitant variable, extraneous variable, Treatment, Control group. (5) 4. Qualitative and quantitative research: Qualitative research - Quantitative research – Concept of measurement, causality, generalization, replication. Merging the two approaches. (2) 5. Measurement: Concept of measurement– what is measured? Problems in measurement in management research - Validity and Reliability. Levels of measurement - Nominal, Ordinal, Interval, Ratio. (2) 6. Attitude Scaling Techniques: Concept of Scale – Rating Scales viz. Likert Scales, Semantic Differential Scales, Constant Sum Scales, Graphic Rating Scales – Ranking Scales – Paired Comparison & Forced Ranking. (2) 7. Types of Data: Secondary Data - Definition, Sources, Characteristics. Primary Data - Definition, Advantages and disadvantages over secondary data, Observation method, Questionnaire Construction, Personal Interviews, Telephonic Interview, Mail Survey, Email/Internet survey. (3) 8. Sampling: Concepts of Statistical Population, Sample, Sampling Frame, Sampling Error, Sample Size, Non Response. Characteristics of a good sample. Probability Sample – Simple Random Sample, Systematic Sample, Stratified Random Sample & Multi-stage sampling. Non Probability Sample – Judgment, Convenience, Quota & Snowballing methods. Determining size of the sample - Practical considerations in sampling and sample size. (3) 9. Data Analysis: Data Preparation – Univariate analysis (frequency tables, bar charts, pie charts, percentages), Bivariate analysis – Cross tabulations and Chi-square test including testing hypothesis of association. (2) 10. Interpretation of Data and Report Writing - Layout of a Research Paper (2) Books Recommended:- 1. Business Research Methods - Donald Cooper & Pamela Schindler, TMGH, 9th edition. 2. Business Research Methods – Alan Bryman & Emma Bell, Oxford University Press. 3. Research Methodology - C.R.Kothari (208)-ECONOMIC ENVIRONMENT OF BUSINESS & ENVIRONMENTAL MANAGEMENT SECTION –I (20) 1. Agricultural Sector – Implications of WTO – Concept & Importance of Commodity market 2. Industrial Policy Regulations of 1991 leading to Liberalization, Privatization and Globalization – Emergence of BRIC economies 3. Banking Sector – Concept & Importance of Core Banking, Retail Banking. Basel II Concept and implications 4. Insurance Sector – IRDA, Life and Non Life Insurance 5. Taxation - Concept Implications of VAT, Customs Procedures, Excise. 6. Capital Market – Meaning, Avenue for raising finance. Introduction to derivatives market. SECTION –II (10) 1. Environmental Education - Objectives, Principles, Scope and functions of environmental education. Role of NGOs. 2. Managing Natural Resources – Importance – Water, Land. 3. Global Warming – Problem, Implications, Concept of Carbon Credit, Role of Government and Non-Government Agencies & Businesses. 4. Disaster management – Concept, causes and consequences, disaster mitigation. Books Recommended:- 1. Environmental Policy – By. James Lester, Duke University Press 2. Environmental Management System ISO 14001 – By Dr. Ashok Joshi, L. Ramkrishnan,Nivedita Sarnaik MBA Semester III (301) BUSINESS POLICY & STRATEGIC MANAGEMENT 1. Strategy and the Quest for Competitive Advantage: Military origins of strategy – Evolution - Concept and Characteristics of strategic management – Defining strategy – Mintzerbg’s 5Ps of strategy – Corporate, Business and Functional Levels of strategy - Strategic Management Process. (4) 2. Strategic Intent & Strategy Formulation: Vision, mission and purpose – Business definition, objectives and goals – Stakeholders in business and their roles in strategic management - Corporate Social Responsibility, Ethical and Social Considerations in Strategy Development. (4) 3. Strategic analysis: Analyzing Company’s Resources and Competitive Position - Organizational Capability Profile – Strategic Advantage Profile – Core Competence - Distinctive competitiveness. (4) 4. Analyzing Company’s External Environment: Environmental appraisal – Scenario planning – Preparing an Environmental Threat and Opportunity Profile (ETOP) – Industry Analysis - Porter’s Five Forces Model of competition. (4) 5. Corporate Portfolio Analysis: Business Portfolio Analysis - Synergy and Dysergy - BCG Matrix – GE 9 Cell Model - Concept of Stretch, Leverage and fit (3) 6. Generic Competitive Strategies: Low cost, Differentiation, Focus. (3) 7. Grand Strategies: Stability, Growth (Diversification Strategies, Vertical Integration Strategies, Mergers, Acquisition & Takeover Strategies, Strategic Alliances & Collaborative Partnerships), Retrenchment, Outsourcing Strategies. (8) 8. Tailoring strategy to fit specific industry – Life Cycle Analysis - Emerging, Growing, Mature & Declining Industries. (4) 9. New Business Models and strategies for Internet Economy: Shaping characteristics of E-Commerce environment – E-Commerce Business Model and Strategies – Internet Strategies for Traditional Business – Key success factors in E-Commerce – Virtual Value Chain. (6) 10. Strategy implementation - Project implementation – Procedural implementation – Resource Allocation – Organization Structure – Matching structure and strategy. (3) 11. Behavioural issues in implementation – Corporate culture – Mc Kinsey’s 7s Framework - Concepts of Learning Organization (3) 12. Functional issues – Functional plans and policies – Financial, Marketing, Operations, Personnel, IT. (2) 13. Strategy Evaluation – Operations Control and Strategic Control - Symptoms of malfunctioning of strategy –– Balanced Scorecard. (2) 14. Cases in strategic management: A minimum of 5 cases encompassing the above topics to be analyzed and discussed in the class. (10) Books Recommended:- 1. A A Thompson Jr., A J Strickland III, J E Gamble, Crafting & Executing Strategy – The Quest for Competitive Advantage, Tata McGraw Hill, 4th ed., 2005. 2. Ranjan Das, Crafting the Strategy: Concepts and Cases in Strategic Management, Tata McGraw Hill, 2004. 3. Henry, Mintzberg, Bruce, Ahlstrand and Joseph, Lampel (1998). Strategy Safari. Free Press, New York. 4. Gary, Hamel and Prahalad, C. K. (1999). Competing for the Future. HBS Press. 5. Ed. C.A. Montgomery, M.E. Porter, Strategy – Seeking and Securing Competitive Advantage, Harvard Business Review Publications, 1991. 6. Peter F. Drucker, Managing in a Time of Great Change, Truman Talley Books / Plume Penguin Group, 1998. (302) MANAGEMENT CONTROL SYSTEMS 1. Characteristics of Management Control System – Evolution of control systems in an organization –– Strategic Planning, Management Control and Operational Control - Cybernetic Paradigm of Grissinger (3) 2. Understanding strategies – Concept of strategy – Business Unit level and corporate strategy - Gaining competitive advantage (3) 3. Goals - Hierarchy of Goals – Goal congruence – factors that affect goal congruence – formal and informal systems – Types of organization structure in the perspective of Global scenario. - Functions of the Controller. (3) 4. Responsibility Centers – Types of Responsibility Centers – Expense Centers, Profit Centers and Investment Centers – measures used to evaluate their performances – such as ROI, ROA, MVA, EVA – DuPont analysis (13) 5. Budgetary Control as a control tool – Revision of budgets – ZBB – Budgetary control approach with respect to Engineered and Discretionary costs – Committed costs (6) 6. Capital Budgeting as a tool for management performance measurement (6) 7. Transfer Pricing – Objectives and need of Transfer pricing –Methods of Transfer pricing - Cost Based, Market price based, Two steps, Dual price, Profit sharing- Administration and Related numerical problems (8) 8. Performance Evaluation through Balanced Scorecard – Four perspectives. (6) 9. Management Control Systems in Service Sector vis-à-vis in Manufacturing Sector – Banking, Insurance, BPO. (6) 10. Introduction to Audit Function as a control tool covering Financial Audit, Internal Audit, Cost Audit - Management Audit – Principles and Objectives (6) Books Recommended:- 1. Management Control Systems, 10th Ed. – Anthony and Govindrajan 2. Practical Auditing – B.N.Tandon 3. Cost Accounting – B.K.Bhar 4. Management Accounting – Khan & Jain 5. Financial Management – Prasanna Chandra 6. Guidance note on Transfer Pricing – ICAI Publication (303A)- MARKETING RESEARCH 1. Marketing Research – Definition, Scope, Significance, Limitations, Obstacles in acceptance. Ethics in marketing research. Marketing Intelligence system (2) 2. Research process – Management dilemma (problem) – decision problem – research problem – hypothesis statement – characteristics of a good hypothesis – drafting the research proposal. (4) 3. Various sources of market Information – Methods of collecting Market Information - Secondary data – sources – problems of fit and accuracy. Syndicated services. (2) 4. Marketing research techniques: Market development research: Cool hunting – socio cultural trends, Demand Estimation research, Test marketing, Segmentation Research - Cluster analysis, Discriminant analysis. Sales forecasting – objective and subjective methods (8) 5. Marketing Mix Research: Concept testing, Brand Equity Research, Brand name testing, Commercial eye tracking – package designs, Conjoint analysis, Multidimensional scaling - positioning research, Pricing Research, Shop and retail audits, Advertising Research – Copy Testing, Readership surveys and viewer ship surveys, Ad tracking, viral marketing research. (14) Marketing effectiveness and analytics research: Customer Satisfaction Measurement, mystery shopping, Market and Sales Analysis (2) 6. Exploratory designs – Descriptive designs - Longitudinal and cross-sectional analysis (2) 7. Qualitative research techniques – a) Based on questioning: Focus groups, Depth interviews, Projective techniques. b) Based on observations: ethnography, grounded theory, participant observation (4) 8. Causal research – Basic experimental designs – internal and external validity of experiments. (2) 9. Primary data – Questionnaire design - Administration and analysis considerations in design - Attitude measurement – scaling techniques. Observation method of primary data collection. Web based primary data collection – issues of reach, analysis, accuracy , time and efficiency. (4) 10. Sampling – sampling methods – sampling and non sampling errors – sample size calculation (Numericals expected) – population and sample size - large and small samples - practical considerations in determining sample size. (4) 11. Data analysis – Univariate analysis – Bivariate analysis – Multivariate analysis. Simple and cross tabulation, simple and multiple regression, Factor analysis. (6) 12. Hypothesis testing – Types of tests and test selection, One sample test, Two- Independent Sample tests, Two-related sample tests. Chi-square test, tests for large and small samples. (Numericals expected) (4) 13. Report writing – forms of report – fundamentals of a good report. (2) Books Recommended:- 1. Marketing Research, Concept & Cases – Cooper Schindler. 2. Research for Marketing Decisions – Paul Green, Donald Tull, Gerald Albaurn 3. Marketing Research – Nargundkar. 4. Marketing Research – Beri 5. Marketing Research – Measurement & Methods – Donald S.Tull, Del I.Hawkins 6. Marketing Research –Aakar, Kumar, Day |