Don’t worry buddy I will help you here to get the Marketing Management notes subject of MBA program so that you can go through it easily.

Here are the contents which come under the program

Course Description and Broad Outcomes

How to use this Module

Introduction

Developing Marketing Strategies and Plans

Gathering Information and Scanning the Environment

Conducting Market Research and Forecasting Demand

Creating Customer Value, Satisfaction, and Loyalty

Analysing Consumer and Business Markets

Identifying Market Segments And Targets

Branding

Dealing with Competition

The Product

Designing and Managing Services

Pricing Strategies

Networks, Channels and Intermediaries

Integrated Market Communications

Introducing New Market Offerings

Global Marketing

Holistic Marketing

Web based Case Studies

Bibliography




For full information buddy please go through the file

Attached Files

Marketing Management notes subject of MBA program.pdf (4.98 MB, 1689 views)