Established in 1994, Raffles Design Institute Shanghai is collaboration between Singapore’s Raffles Design Institute and Donghua University, China.

It enjoys pioneer status as one of the earliest approved sino-foreign join cooperative schools in China and is one of the most prestigious top ranking universities in China.

Fashion Marketing

This is a 3-year Bachelor program in Fashion Marketing. One learns to develop, analyze and implement brand strategies, study buying and merchandising practices, plan and execute effective advertising and promotional strategies.

It teaches a wide range of business knowledge in the area of fashion, retail, merchandising and international marketing which at the end of the program will build up creativity, innovation and good business insight.

Course Structure

1 Accounting & Finance for Decision Making
2 Business Communication Skills 1
3 Business Communication Skills 2
4 Business Information Systems
5 Business Statistics
6 Customer Relationship Management
7 Human Resource Management
8 Management & Organisational Behaviour
9 Management Theory & Application
10 Principles of Accounting
11 Principles of Economics
12 Principles of Marketing
13 Applied Research Methods
14 Corporate Communications
15 Corporate Identity & Brand Management
16 E-Marketing
17 International Marketing
18 Marketing Management
19 Operations and Quality Management
20 Principles of Banking & Finance
21 Strategic Management
22 Internship & Final Project
23 Cross Cultural Communication for Effective Leadership and Management
24 Innovation and Entrepreneurship
25 International Business
26 Knowledge Management for Today's Competitive Company
27 Perspectives on International Trade and Finance
28 Services Marketing
29 Strategic Decision Making
30 Success Strategies for International Marketing
31 Why Corporate Social Responsibility Matters
32 Integrative Research Projects

Contact Detail:
Raffles Design Institute,
Dong Hua University, No.1882 West YanAn Road,
Shanghai PRChina,
Zipcode：200051
Tel：+86-21-62373000 / +86-21-62373132