I have passed 3rd semester of MBA Course of Rayalaseema University recently. Now I am in 4th Semester. I need its detailed syllabus to collect important notes. So will you give link to me to download syllabus of MBA 4th Semester Course of Rayalaseema University?

As you want to download syllabus of MBA 4th Semester Course of Rayalaseema University, so here I am giving complete syllabus:

Rayalaseema University MBA 4th Semester Syllabus

Compulsory Papers
401 E-Commerce

Human Resource Management (Electives)
411 Knowledge Management
412 Team Building and Management
414 Global Human Resource Management

Marketing Management (Electives)
421 Advertising
422 Marketing of Services
423 Retail Management

Financial Management (Electives)
431 International Financial Management
432 Strategic Financial Management
433 Banking and Insurance Management
434 Tax Planning and Management
435 Strategic Risk Management

Operations Management (Electives)
441 Project Management
442 Enterprise Resource Planning
443 Technology Management

401. E-Commerce
1. Importance of E-Commerce – Need for E-Commerce, Classification of E- Commerce,
Electronic Marketing – Impact of E-Commerce – Benefits and Limitations of E-Commerce.

2. Retailing in E-Commerce: Business Models of Electronic Marketing –Internet Consumers
and Market Research: Building Customer Relation, The Consumer Behavioral Model –
Consumer Purchasing –Delivering Customer Services in cyber space – Market Research for
E-Commerce –Organizational buyer behavior -Advertisement in E-Commerce: Web
Advertisement – Advertisement method and strategies – Push Technology and Intelligence
agent – Economics and Effectiveness of Advertisement – On line Publishing.

3. E-Commerce for Service Industry: Broker based services – Travel and Tourism Services –
Employment Placement and the job market, Real-estate – Trading Stocks on line – Cyber
Banking and Personal finances – Auctions – On line Publishing.

4. Business to Business E- Commerce, Characteristics of B2B E-Commerce – Models of B2B
E-Commerce – Procurement Management Using the buyers Internal Market place –
Suppliers Oriented market Place – Buyers Oriented Market Place – Auctions and Services –
Traditional to Internet based and DI – Electronic Marketing in B2B.

5. Electronic Payment System – Electronic Payments and Protocols – Security Schemes in
Electronic – Electronic Credit Card System on the Internet – Electronic funds transfer and
Debit Cards on the Internet – Stored Value Card and E-Cash - Public Policy from legal
Insures to Privacy – E-Commerce related legal incidents – Legal, Ethical and other Public
Policy insures – Protecting Privacy – Protecting intellectual Property – Taxation and
Encryption Polices – Other Legal Issues – Consumer and Seller Protection in E-Commerce.

HRM: 411. Knowledge Management
1. Introduction: Definition, Scope and significance of Knowledge Management – Data,
information and Knowledge – Types of Knowledge – Knowledge hierarchy, Knowledge
Transfer – Knowledge Sharing – Transfer Methods – Role of Internet – Implications for
Knowledge Management.

2. Formulating Knowledge Management Strategy: Vision, Purpose and Level of Knowledge
Management – Analysing Industry – Structural / Economic Environment – Competitive
Advantages – Process of Knowledge Strategy Formulation.

3. Implementing Knowledge Management Program: Knowledge architecture – Systems and
Technology – People Issues, Critical Success factors in Knowledge Management
Implementation.

4. Knowledge Life Cycle: Conventional versus Knowledge systems life cycle – Challenges –
KMSLC – implications for Knowledge Management, Ethical legal and Managerial issues.

5. Technology and Knowledge Management: Technology components for Knowledge
Management – Information Technology and Knowledge Management – E.Commerce and
Knowledge Management – Total Quality Management and Knowledge Management – Bench
Marketing and Knowledge Management. Learning Organizations - Organizations as learning
systems – The mystique of learning organization – Out comes of learning – learning and
Change, Innovation, Continuous improvement, Corporate Transformation.


Rayalaseema University MBA 4th Semester Syllabus






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