Here I am looking for the IIIrd Sem Distance mode notes of Retail Management - Concepts
and Environment offered at Anna University. Can you please provide me the same here only??

Here I am sharing the IIIrd Sem Distance mode notes of Retail Management - Concepts
and Environment offered at Anna University with you

Retailing Concepts

1.1 Introduction

Thanks to development in the retail industry, it is now hard or even unimaginable to
think of the time when human beings have to produce all their requirements by themselves.
Retailing is not a new concept in India. It existed in ancient times when farmers produced
food in excess of their requirement. The existence of Kirana format and other shops can
be traced to the Manusmriti and Kautilya’s Arthshastra. However consequent to the
liberalization in the government policies regarding retailing the Indian retailing scenario is
gaining increased attention from around the globe leading to a galloping transition. In view
of the huge unexposed consumers awaiting to be served with the new retailing experience
in terms of non traditional retailing, the retail scenario in India is sure to tread new horizons.
The contribution of retail industry to the country’s development in terms of increased
gross domestic product, employment opportunities, change in the standard of living and
lifestyle of consumers etc has drawn more attention to the study of retailing. Retail Industry
is facing a boom in one hand on account of the promising huge market size, on the other
numerorus challenges are posed. Global players are also showing increased interest in the
Indian retailing industry vying to capture their share in the ever increasing market.
Competition has set in leading to the survival of the fittest. The shoppers today are hard
pressed for time and are attracted towards self service automated services and e-tailing.
The customers’ expectations are reaching new heights which should be served at a profit.
This scenario, underlines the need for the study on retail management. Against the background this unit explores the basic concepts of retailing and provides a framework.

1.2 LEARNING OBJECTIVES
After reading this unit you will be able to:
• Understand the meaning, importance and characteristics features of retailing
• Differentiate between the features of traditional and non traditional retailing
• Describe the retail management process
• Explain the application of information technology in retail management
• Highlight the features and benefits of e-tailing

Rest of the notes are attached in below file which is free of cost for you

Address:
Center for Distance Education
Anna University,
Chennai, TN 600025 ‎
Ph: 044 2235 7216 ‎

Map:

Attached Files

AU DDE Retail management Notes.pdf (971.3 KB, 546 views)