On your concern I will get the Website Redesign: Request for Proposal (RFP) Template so that you can go through it easily.

Here I’m telling you details which come under template

Note: Content within [ ] denotes optional items for completion depending on your situation.

Introduction
[ Company / Organization name ] has initiated a Request for Proposal (RFP) process to identify a vendor qualified to plan, execute and deliver the redesign of [ Company / Organization]’s website ( [ URL ]). [ Company / Organization ] requires a vendor who has demonstrated experience in managing website projects and expertise with best practices regarding successful website design, development, and deployment.

About [ Company / Organization ]
Whatever background you’d like to give about the company or organization, its history, customers, membership, partners, advertisers, sponsors, etc.

Project Background
Details of what you know about the website to date that’s prompting the redesign – e.g. review of the analytics, brief results of a customer / member survey, outside audit, etc.

Current Usage / Website Statistics
Brief notes on current traffic numbers if known, anything of interest arising from the analytics.

Project Goals
The goal of this project is to redesign the [ company / organization ] website so that [ goals, e.g. easier to find content, increased sales and lead generation, more visually appealing, better search engine visibility, integration with social media, higher customer / member satisfaction, etc ].

Website Redesign: Request for Proposal (RFP) Template