The MBA Marketing Management PPP aims to train specialists capable of controlling all marketing issues.

MBA Programs

1. Marketing

Market research panels and
Marketing International
Marketing B2B
Product Manager
Case Studies Marketing
Psychology consumers
Management of customer relationship management (CRM)
& datamining
Strategic Marketing

2. Strategic Management

Statégie Business
Accounting for Non-Financial
Marketing Management and Business Plan
Management Change
management Intercultural
Law of Trademarks and patents
Business game
Consulting Project

3. Merchandising and Trade Policy

Management of a Sales Force
Merchandising and retail
E-business
Digital marketing and SEO strategy
Marketing and Commercial Management
Commercial negotiation
International Commerce

4. Industry Marketing

Marketing services
Marketing Luxury
Marketing purchases

5. Communication and Advertising

Communication strategy
Advertising
Media planning
Advertising design
Crisis Communication
Media Social

6. Communication Tools

Business English
LV2
PCIE
PAO
Applied research Memory