The SAP CRM application is integrated customer relationship management (CRM) software manufactured by SAP SE

SAP CRM can help an organization to stay connected to customers.

Modules:
SAP's CRM solution includes several modules that support key functional areas including:
SAP CRM Sales
SAP CRM Marketing
SAP CRM Service
SAP CRM Analytics
SAP CRM Interaction Center
SAP CRM Web Channel (which includes E-Commerce, E-Marketing and E-Service)
SAP Hybris
SAP CRM Partner Channel Management
SAP CRM WebClient UI[1]
SAP CRM Investigative Case Management (ICM)
SAP CRM Social Service
SAP CRM Loyalty Management (LM) [1]
SAP CRM Real Time Offer Management (RTOM)
SAP CRM Mobile Solutions
SAP CRM Trade Promotion Management (TPM)


Features of SAP CRM
It is a part of SAP Business Suite to manage customer relationship.

It supports all customer-focused business areas such as
Marketing,
Sales and service

It is implemented for different customer interaction channels, such as Interaction Centre, Internet, and mobile clients