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September 24th, 2016, 04:07 PM
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Join Date: Mar 2012
Re: Specialization in MBA in SMU

The course term of SMU-DE's Master in Business Administration (MBA) degree Program is at least 2 years (4 semesters) and a greatest 4 years.

The four specializations offered in the MBA degree Program incorporate MBA in Marketing Management, MBA in Information Systems Management, MBA in Human Resource Management and MBA in Finance Management.

The MBA degree Program:

Gives broad hypothetical and handy learning of administration.

Upgrades the understudy's expository capacities.

Gives expansive based learning of center administrative aptitudes.

Creates administration aptitudes required for a persistently developing global business environment.

Expands upon the vital center administration modules with more noteworthy accentuation on

Specialization Course Details:

Marketing Management


Third Semester
Sales Distribution and Supply Chain Management
Consumer Behaviour
Retail Marketing
Marketing Research

Fourth Semester
Services Marketing and Customer Relationship Management
Advertising Management & Sales Promotion
e-Marketing
International Marketing
Total Cumulative Credits

Information Systems Management


Third Semester
Software Engineering
Database Management Systems (DBMS)
Computer Networks
Business Intelligence and Tools

Fourth Semester
Enterprises Resource Planning (ERP)
e-Commerce
Technology Management
Java and Web Design

Human Resource Management

Third Semester
Manpower Planning and Resourcing
Management & Organizational Development
Employee Relations Management
HR Audit

Fourth Semester
Compensation Benefits
Performance Management & Appraisal
Talent Management & Employee Retention
Change Management

Finance Management

Third Semester
Security Analysis & Portfolio Management
Mergers & Acquisitions
Taxation Management
Internal Audit & Control

Fourth Semester
International Financial Management
Treasury Management
Merchant Banking & Financial Services
Insurance and Risk Management


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