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January 20th, 2016, 12:58 PM
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Join Date: Mar 2012
Re: Strategic Marketing Certificate

The Strategic Marketing Post-Baccalaureate Certificate course offered by the School of Professional Studies of Northwestern University is designed for emerging professionals in the fields of marketing, management, public relations and integrated marketing communication.

One learns to think strategically about marketing, from developing market-responsive products to branding to developing effective communication.

The program combines theory and practice, drawing upon examples from recent and noteworthy marketing campaigns and market-leading products and services.

Application Deadlines

Fall quarter: August 1
Winter quarter: November 1
Spring quarter: February 1
Summer quarter: May 1

Application Checklist


The following materials are required to apply:

• A completed online application

• Official transcript showing bachelor's degree or higher conferred from a regionally accredited institution or its foreign equivalent (CPA applicants may choose to submit additional transcripts should they seek transfer credits)

• Select your intended certificate or enter your specialized course plan

• A statement of purpose

• A current resume or CV

Tuition Fee
• Tuition per unit: $1,747
• Technology fee for online courses: $120
Required Courses

Students are required to take the following courses:
• ADVT 370 Introduction to Public Relations
• MKTG 201 Principles of Marketing
• MKTG 310 Integrated Marketing Communications
• MKTG 320 Brand Marketing
• MKTG 350 Market Research


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