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Old June 24th, 2014, 09:28 AM
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Please provide me syllabus for master of business administration course offered by Pune university in PDF file format ?
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Old June 24th, 2014, 02:25 PM
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Posts: 148,598
Default Re: Study Materials for MBA

Here I am giving you syllabus for master of business administration course offered by Pune university in PDF file attached with it so you can get it easily.

MBA syllabus :
1st semester

Course Code Subject Title
101 Organizational Behavior & Principles & Practices of Management
102 Management Accounting
103 Managerial Economics
104 Statistical & Quantitative
105 Legal Aspects of Business
106 Basics of Marketing
107 Information Technology
108 Managerial Communication

2nd semester :
Course Code Subject Title
201 Marketing Management
202 Financial Management
203 Human Resource Management
204 Manufacturing & Operations Management
205 Materials & Logistics Management
206 Management Information

3rd semester :
Course Code Subject Title
301 Business Policy & Strategic Management
302 Management Control Systems
303 Specialization I
304 Specialization II
305 Specialization III
306 Specialization IV
307 Specialization V
308 Project Report

4th semester :
Course Code Subject Title
401 Entrepreneurship Development & project Management
402 International Business
403 Current Trends in Management

1. Management Information Systems - Need, Purpose and Objectives -
Contemporary Approaches to MIS - Information as a strategic resource - Use of
information for competitive advantage - MIS as an instrument for the
organizational change (8)

2. Information, Management and Decision Making - Models of Decision Making -
Classical, Administrative and Herbert Simon's Models - Attributes of information and its
relevance to Decision Making - Types of information (8)

3. Information Technology - Definition, IT Capabilities and their organizational
impact -Telecommunication and Networks - Types and Topologies of Networks -
IT enabled services such as Call Centers, Geographical Information Systems etc. (6)

4. Data Base Management Systems - Data Warehousing and Data Mining (6)

5. Systems Analysis and Design - Systems Development Life Cycle - Alternative
System Building Approaches - Prototyping - Rapid Development Tools - CASE
Tools – Object Oriented Systems (Only introduction to these tools & techniques) (8)

6. Decision Support Systems - Group Decision Support Systems - Executive
Information Systems - Executive Support Systems - Expert Systems and
Knowledge Based Expert Systems - Artificial Intelligence (8)

7. Management Issues in MIS - Information Security and Control - Quality
Assurance -Ethical and Social Dimensions - Intellectual Property Rights as related
to IT Services / IT Products - Managing Global Information Systems (8)

8. Applications of MIS in functional areas as well as in the service sector should be
covered with the help of minimum 5 case studies. (8)

Emphasis should be given on management oriented problems and cases as compared to
technical problems expected from computer science/ computer management students.

Books Recommended:-
1. Management Information Systems, Laudon and Laudon, 7th Edition, Pearson
Education Asia
2. Management Information Systems, Jawadekar, Tata McGraw Hill
3. Management Information Systems, Davis and Olson, Tata McGraw Hill
4. Analysis and Design of Information Systems, Rajaraman, Prentice Hall
5. Decision Support Systems and Intelligent Systems, Turban and Aronson, Pearson
Education Asia
6. Management Information Systems, Schulthesis, Tata McGraw Hill
7. Management Information Systems - Sadagopan, Prentice Hall
8. Management Information Systems - Jayant Oke

1. Foundations of Research: Meaning, Objectives, Motivation, Utility. Concept of
theory, empiricism, deductive and inductive theory. Characteristics of scientific
method - Understanding the language of research - Concept, Construct,
Definition, Variable. Research Process (5)

2. Problem Identification & Formulation – Management Question – Research
Question – Investigation Question – Measurement Issues - Hypothesis - Qualities
of a good Hypothesis –Null Hypothesis & Alternative Hypothesis. Hypothesis
Testing - Logic & Importance (4)

3. Research Design: Concept and Importance in Research - Features of a good
research design – Exploratory Research Design – concept, types and uses,

Descriptive Research Designs - concept, types and uses. Experimental Design:
Causal relationships, Concept of Independent & Dependent variables,
concomitant variable, extraneous variable, Treatment, Control group. (5)

4. Qualitative and quantitative research: Qualitative research - Quantitative
research – Concept of measurement, causality, generalization, replication.
Merging the two approaches. (2)

5. Measurement: Concept of measurement– what is measured? Problems in
measurement in management research - Validity and Reliability. Levels of
measurement - Nominal, Ordinal, Interval, Ratio. (2)

6. Attitude Scaling Techniques: Concept of Scale – Rating Scales viz. Likert
Scales, Semantic Differential Scales, Constant Sum Scales, Graphic Rating Scales
– Ranking Scales – Paired Comparison & Forced Ranking. (2)

7. Types of Data: Secondary Data - Definition, Sources, Characteristics. Primary
Data - Definition, Advantages and disadvantages over secondary data,
Observation method, Questionnaire Construction, Personal Interviews,
Telephonic Interview, Mail Survey, Email/Internet survey. (3)

8. Sampling: Concepts of Statistical Population, Sample, Sampling Frame,
Sampling Error, Sample Size, Non Response. Characteristics of a good sample.
Probability Sample – Simple Random Sample, Systematic Sample, Stratified
Random Sample & Multi-stage sampling. Non Probability Sample – Judgment,
Convenience, Quota & Snowballing methods. Determining size of the sample -
Practical considerations in sampling and sample size. (3)

9. Data Analysis: Data Preparation – Univariate analysis (frequency tables, bar
charts, pie charts, percentages), Bivariate analysis – Cross tabulations and Chi-square
test including testing hypothesis of association. (2)

10. Interpretation of Data and Report Writing - Layout of a Research Paper (2)
Books Recommended:-
1. Business Research Methods - Donald Cooper & Pamela Schindler, TMGH, 9th
2. Business Research Methods – Alan Bryman & Emma Bell, Oxford University
3. Research Methodology - C.R.Kothari


1. Agricultural Sector – Implications of WTO – Concept & Importance of
Commodity market

2. Industrial Policy Regulations of 1991 leading to Liberalization, Privatization
and Globalization – Emergence of BRIC economies

3. Banking Sector – Concept & Importance of Core Banking, Retail Banking.
Basel II Concept and implications

4. Insurance Sector – IRDA, Life and Non Life Insurance

5. Taxation - Concept Implications of VAT, Customs Procedures, Excise.

6. Capital Market – Meaning, Avenue for raising finance. Introduction to

derivatives market.

1. Environmental Education - Objectives, Principles, Scope and functions of
environmental education. Role of NGOs.

2. Managing Natural Resources – Importance – Water, Land.

3. Global Warming – Problem, Implications, Concept of Carbon Credit, Role of
Government and Non-Government Agencies & Businesses.

4. Disaster management – Concept, causes and consequences, disaster mitigation.

Books Recommended:-
1. Environmental Policy – By. James Lester, Duke University Press
2. Environmental Management System ISO 14001 – By Dr. Ashok Joshi, L.
Ramkrishnan,Nivedita Sarnaik

MBA Semester III
1. Strategy and the Quest for Competitive Advantage: Military origins of
strategy – Evolution - Concept and Characteristics of strategic management –
Defining strategy – Mintzerbg’s 5Ps of strategy – Corporate, Business and
Functional Levels of strategy - Strategic Management Process. (4)

2. Strategic Intent & Strategy Formulation: Vision, mission and purpose –
Business definition, objectives and goals – Stakeholders in business and their
roles in strategic management - Corporate Social Responsibility, Ethical and
Social Considerations in Strategy Development. (4)

3. Strategic analysis: Analyzing Company’s Resources and Competitive Position -

Organizational Capability Profile – Strategic Advantage Profile – Core
Competence - Distinctive competitiveness. (4)

4. Analyzing Company’s External Environment: Environmental appraisal –
Scenario planning – Preparing an Environmental Threat and Opportunity Profile
(ETOP) – Industry Analysis - Porter’s Five Forces Model of competition. (4)

5. Corporate Portfolio Analysis: Business Portfolio Analysis - Synergy and
Dysergy - BCG Matrix – GE 9 Cell Model - Concept of Stretch, Leverage and fit (3)

6. Generic Competitive Strategies: Low cost, Differentiation, Focus. (3)

7. Grand Strategies: Stability, Growth (Diversification Strategies, Vertical
Integration Strategies, Mergers, Acquisition & Takeover Strategies, Strategic
Alliances & Collaborative Partnerships), Retrenchment, Outsourcing Strategies. (8)

8. Tailoring strategy to fit specific industry – Life Cycle Analysis - Emerging,
Growing, Mature & Declining Industries. (4)

9. New Business Models and strategies for Internet Economy: Shaping
characteristics of E-Commerce environment – E-Commerce Business Model and
Strategies – Internet Strategies for Traditional Business – Key success factors in
E-Commerce – Virtual Value Chain. (6)

10. Strategy implementation - Project implementation – Procedural implementation
– Resource Allocation – Organization Structure – Matching structure and
strategy. (3)

11. Behavioural issues in implementation – Corporate culture – Mc Kinsey’s 7s
Framework - Concepts of Learning Organization (3)

12. Functional issues – Functional plans and policies – Financial, Marketing,
Operations, Personnel, IT. (2)

13. Strategy Evaluation – Operations Control and Strategic Control - Symptoms of
malfunctioning of strategy –– Balanced Scorecard. (2)

14. Cases in strategic management: A minimum of 5 cases encompassing the above
topics to be analyzed and discussed in the class. (10)

Books Recommended:-
1. A A Thompson Jr., A J Strickland III, J E Gamble, Crafting & Executing Strategy
– The Quest for Competitive Advantage, Tata McGraw Hill, 4th ed., 2005.
2. Ranjan Das, Crafting the Strategy: Concepts and Cases in Strategic Management,
Tata McGraw Hill, 2004.
3. Henry, Mintzberg, Bruce, Ahlstrand and Joseph, Lampel (1998). Strategy Safari.

Free Press, New York.
4. Gary, Hamel and Prahalad, C. K. (1999). Competing for the Future. HBS Press.
5. Ed. C.A. Montgomery, M.E. Porter, Strategy – Seeking and Securing Competitive
Advantage, Harvard Business Review Publications, 1991.
6. Peter F. Drucker, Managing in a Time of Great Change, Truman Talley Books /
Plume Penguin Group, 1998.

1. Characteristics of Management Control System – Evolution of control systems in
an organization –– Strategic Planning, Management Control and Operational Control
- Cybernetic Paradigm of Grissinger (3)

2. Understanding strategies – Concept of strategy – Business Unit level and corporate
strategy - Gaining competitive advantage (3)

3. Goals - Hierarchy of Goals – Goal congruence – factors that affect goal congruence –
formal and informal systems – Types of organization structure in the perspective of
Global scenario. - Functions of the Controller. (3)

4. Responsibility Centers – Types of Responsibility Centers – Expense Centers, Profit

Centers and Investment Centers – measures used to evaluate their performances –
such as ROI, ROA, MVA, EVA – DuPont analysis (13)

5. Budgetary Control as a control tool – Revision of budgets – ZBB – Budgetary
control approach with respect to Engineered and Discretionary costs – Committed
costs (6)

6. Capital Budgeting as a tool for management performance measurement (6)

7. Transfer Pricing – Objectives and need of Transfer pricing –Methods of Transfer
pricing - Cost Based, Market price based, Two steps, Dual price, Profit sharing-
Administration and Related numerical problems (8)

8. Performance Evaluation through Balanced Scorecard – Four perspectives. (6)

9. Management Control Systems in Service Sector vis-*-vis in Manufacturing Sector
– Banking, Insurance, BPO. (6)

10. Introduction to Audit Function as a control tool covering Financial Audit, Internal
Audit, Cost Audit - Management Audit – Principles and Objectives (6)

Books Recommended:-
1. Management Control Systems, 10th Ed. – Anthony and Govindrajan
2. Practical Auditing – B.N.Tandon
3. Cost Accounting – B.K.Bhar
4. Management Accounting – Khan & Jain
5. Financial Management – Prasanna Chandra
6. Guidance note on Transfer Pricing – ICAI Publication

1. Marketing Research – Definition, Scope, Significance, Limitations, Obstacles in
acceptance. Ethics in marketing research. Marketing Intelligence system (2)
2. Research process – Management dilemma (problem) – decision problem – research
problem – hypothesis statement – characteristics of a good hypothesis – drafting the
research proposal. (4)

3. Various sources of market Information – Methods of collecting Market
Information - Secondary data – sources – problems of fit and accuracy. Syndicated
services. (2)

4. Marketing research techniques:

Market development research: Cool hunting – socio cultural trends, Demand
Estimation research, Test marketing, Segmentation Research - Cluster analysis,
Discriminant analysis. Sales forecasting – objective and subjective methods (8)

5. Marketing Mix Research: Concept testing, Brand Equity Research, Brand name
testing, Commercial eye tracking – package designs, Conjoint analysis, Multidimensional
scaling - positioning research, Pricing Research, Shop and retail audits, Advertising
Research – Copy Testing, Readership surveys and viewer ship surveys, Ad tracking, viral
marketing research. (14)

Marketing effectiveness and analytics research: Customer Satisfaction Measurement,
mystery shopping, Market and Sales Analysis (2)

6. Exploratory designs – Descriptive designs - Longitudinal and cross-sectional
analysis (2)

7. Qualitative research techniques – a) Based on questioning: Focus groups, Depth
interviews, Projective techniques. b) Based on observations: ethnography, grounded
theory, participant observation (4)

8. Causal research – Basic experimental designs – internal and external validity of
experiments. (2)

9. Primary data – Questionnaire design - Administration and analysis considerations in
design - Attitude measurement – scaling techniques. Observation method of primary
data collection. Web based primary data collection – issues of reach, analysis,
accuracy , time and efficiency. (4)

10. Sampling – sampling methods – sampling and non sampling errors – sample size
calculation (Numericals expected) – population and sample size - large and small
samples - practical considerations in determining sample size. (4)

11. Data analysis – Univariate analysis – Bivariate analysis – Multivariate analysis.
Simple and cross tabulation, simple and multiple regression, Factor analysis. (6)

12. Hypothesis testing – Types of tests and test selection, One sample test, Two-
Independent Sample tests, Two-related sample tests. Chi-square test, tests for large
and small samples. (Numericals expected) (4)

13. Report writing – forms of report – fundamentals of a good report. (2)

Books Recommended:-
1. Marketing Research, Concept & Cases – Cooper Schindler.
2. Research for Marketing Decisions – Paul Green, Donald Tull, Gerald Albaurn
3. Marketing Research – Nargundkar.
4. Marketing Research – Beri
5. Marketing Research – Measurement & Methods – Donald S.Tull, Del I.Hawkins
6. Marketing Research –Aakar, Kumar, Day
Attached Files
File Type: pdf Pune university MBA syllabus.pdf (403.8 KB, 16 views)
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