Hi buddy I wan to take dealership of HMT Watches so before go for it I would like to do a SWOT Analysis on HMT Watches, so can you here tell me for the same

As you want to take dealership of HMT Watches, so I would like tell you there is no risk in its dealership but on your demand here I am providing its SWOT Analysis:

Parent Company
HMT Limited

Category
Watches and Accessories

Sector
Lifestyle and Retail

Tagline/ Slogan
Timekeepers to the nation

USP
One of the most established and prominent watch brands in India

STP

Segment
Mass Market looking for watches and accessories

Target Group
Lower and Middle income groups

Positioning
Reliable and quality product for the masses

Strengths
1. Market leader in Mechanical watches
2. ‘Honest’ Brand Image with excellent brand equity

3. High Emotional connect with its customers
4. One of the most trusted names in the Indian watch industry
5. Advertising and marketing with celebrities add more value to the products
6. Also has an expertise in tower clocks, solar clocks and population clocks

Weaknesses
1. Entry of international and other brands has restricted its market share
2. Brand has been unable to reposition with the changing times
3. Limited global presence as compared to some other international brands

Opportunities
1. Can leverage its reliable image by right advertising
2. Product range can be expanded to more market segments
3. Global penetration would help brand grow and target youth worldwide

Threats
1. Declining demand of Mechanical Watches
2. Lack of innovation in design can lead to decline in sales
3. With lots of options available, brand switching is quite high

Competitors
1. Timex
2. Citizen
3. Rado