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November 2nd, 2017, 03:29 PM
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Swot Analysis of Indian Oil Corporation Limited PPT

HI I would like to have the details of the SWOT Analysis of Indian Oil Corporation Limited (IOCL) with USP, Competition, STP (Segmentation, Targeting, Positioning) as well as Marketing Analysis?

SWOT Analysis of Indian Oil Corporation Limited (IOCL) with USP, Competition, STP (Segmentation, Targeting, Positioning) as well as Marketing Analysis has been provided below.

Indian Oil Corporation Limited (IOCL)

Category

Oil & Gas

Sector

Energy

Tagline/ Slogan

The energy of India

USP

Indian Oil Corporation (IOCL) is India's most well reknowned brand

IOCL STP

Segment

Corporates, countries, individuals looking to fulfill energy needs

Target Group

Enterprises looking for energy for production, people for petrol diesel for vehicles as well as domestic uses

Positioning

IOCL provides energy, fuel and gas to entire India

IOCL SWOT Analysis

Strengths


1. IOCL is India's largest commercial enterprise with a strong brand name
2. Indian Oil has several petroleum products, fuels, lubricants, petrochemicals etc
3. Operates several refineries in India
4. Huge distribution network through retailing makes Indian Oil a renowned brand name
5. Accounts for a majority share in the petroleum products market as well as substantial share in refining capacity and downstream sector pipelines capacity in India
6. IOCL has nearly 35,000 employees
7. Loyalty programs like XTRAPOWER Fleet Card Program is targeted at Large Fleet Operators
8. IOCL's pipeline in India spans more than 11,000km which makes it one of the largest globally
9. Strong branding as well as marketing exercises through TVC, sponsorships, print, online ads etc make Indian Oil a top brand

Weaknesses

1. High competition from other oil companies means restricted market share growth
2. Bureaucracy affects the operations of a government controlled company like IOCL

Opportunities

1. IOCL can tap on increasing demand as well as higher fuel/oil prices
2. Increasing natural gas market for industries as well as transportation
3. Global expansion with tie-ups with international oil companies
4. Acquisition of smaller companies can further strengthen the position of IOCL

Threats

1. Government regulations can slow down business
2. High Competition means restricted market share for IOCL
3. NGOs as well as environment focused companies can be an obstacle in business

Last edited by Neelurk; February 14th, 2020 at 01:28 PM.
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