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September 22nd, 2016, 09:16 AM
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Swot Analysis Of IOCL

I want to know the SWOT Analysis On Indian Oil Corporation Limited IOCL so can you please tell me?

The SWOT analysis of Indian Oil Corporation Limited (Parent) provides a strategic SWOT analysis of the company's businesses and operations.

The profile shows a comprehensive view of the company's key strengths and weaknesses and the potential opportunities and threats.

SWOT Analysis of IOCL

Brand Name -Indian Oil Corporation Limited IOCL

Category - Oil & Gas

Sector - Energy

Tagline/ Slogan - The energy of India

USP - India's most well reknowned brand

STP

Segment - Corporates, countries, individuals looking to fulfill energy needs

Target Group-
Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses

Positioning -IOCL provides energy to entire India

SWOT

Strengths

India's largest commercial enterprise with a strong brand name
Operates 10 refineries in India
Has around 50% petroleum products
Accounts for a 47% share in the petroleum products market, 34.8% share in refining capacity and 67% downstream sector pipelines capacity in India
Huge distrubtion network through retailing
Has over 35,000 employees
Loyalty programs like XTRAPOWER Fleet Card Program is aimed at Large Fleet Operators

Weaknesses-

Legal issues
Bureaucracy
Employee management
Volatility in the crude market & subsidy burden

Opportunities-

Increasing fuel/oil prices
Increasing natural gas market
More oil well discoveries
Expand export market

Threats-

Government regulations
High Competition

Competition

Competitors-

Bharat Petroleum
Hindustan Petroleum
Reliance Industries Limited
ONGC

Last edited by Neelurk; February 17th, 2020 at 03:57 PM.
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