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September 22nd, 2016, 09:16 AM
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Swot Analysis Of IOCL
I want to know the SWOT Analysis On Indian Oil Corporation Limited IOCL so can you please tell me? The SWOT analysis of Indian Oil Corporation Limited (Parent) provides a strategic SWOT analysis of the company's businesses and operations. The profile shows a comprehensive view of the company's key strengths and weaknesses and the potential opportunities and threats. SWOT Analysis of IOCL Brand Name -Indian Oil Corporation Limited IOCL Category - Oil & Gas Sector - Energy Tagline/ Slogan - The energy of India USP - India's most well reknowned brand STP Segment - Corporates, countries, individuals looking to fulfill energy needs Target Group- Enterprises looking for energy for production, people for petrol diesel for vehicles and domestic uses Positioning -IOCL provides energy to entire India SWOT Strengths India's largest commercial enterprise with a strong brand name Operates 10 refineries in India Has around 50% petroleum products Accounts for a 47% share in the petroleum products market, 34.8% share in refining capacity and 67% downstream sector pipelines capacity in India Huge distrubtion network through retailing Has over 35,000 employees Loyalty programs like XTRAPOWER Fleet Card Program is aimed at Large Fleet Operators Weaknesses- Legal issues Bureaucracy Employee management Volatility in the crude market & subsidy burden Opportunities- Increasing fuel/oil prices Increasing natural gas market More oil well discoveries Expand export market Threats- Government regulations High Competition Competition Competitors- Bharat Petroleum Hindustan Petroleum Reliance Industries Limited ONGC Last edited by Neelurk; February 17th, 2020 at 03:57 PM. |
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