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  #2  
May 28th, 2016, 09:44 AM
Super Moderator
 
Join Date: Mar 2012
Re: Swot Bank of America

Bank of America is one of the largest financial institutions in the United States.

SWOT Analysis:

Strengths

Strong brand name

Good financial position

Largest bank in the American market

Stable and growing banking sector

Excellent services

Excellent product innovation

Over 285,000 employee across the world

Serves clients in more than 150 countries

Has a relationship with 99% of the U.S fortune 500 companies

Weaknesses
Weak asset position
Consumer credit controversies
Wikileaks controversy

Opportunities
Expansion in other countries
Growing credit card value for the consumers
Diversifying portfolios for customers

Threats
Changing govt. regulations and financial crisis like recessions
Competition from other banks


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