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June 14th, 2014, 05:03 PM
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Syllabus of MBA 1st Semester

Here I am looking for the syllabus of MBA 1st Semester offered at Royal Group Of Institution, can you please provide me the same???

As per your request here I am sharing the syllabus of MBA 1st Semester offered at Royal Group of Institution (RGI)

Detailed Syllabus of MBA 1 st Semester
MBA 101 Principles of Management
MBA 102 Organisational Behaviour
MBA 103 Managerial Economics
MBA 104 Financial Accounting
MBA 105 Quantitative Techniques in Management
MBA 106 Marketing Management - I
MBA 107 Computer Application in Business
MBA 108 Values & Ethics in Management
MBA 109 Communication Skills for Managers

Principles of Management--

1. Concept of Management, Definitions, History, Classical Theories (including Scientific Management & Fayol’s 14 principles of Management), Neo-Classical Theories (including Human Relation Approach and Behavioural Approach) & Modern Theories (including Japanese Style of Management, Systems Approach, Contingency Approach, etc.)

2. Planning (concept, importance, process, types of plan, Organising, Staffing (meaning, importance, elements), Decision Making (concept, process, conditions for decisions, types, various techniques), Directing (concept, importance), Motivating (concept, process, theories), Communication (concept, elements and process, barriers to communication, essentials for successful communication) and Control (concept, process, types and approaches of control, techniques of control)

3. Concepts of Organisational Structures (Functional, Departmental, Project, Matrix, Network and Organic Structure), Line and Staff Functions (concepts, forms,
conflicts and resolutions), Authority, Responsibility and Accountability (origin of authority, steps in delegation, blocks in delegation and measures for effective delegation)

4. Indian Ethos in Management (concept, principles, quality of work life & work ethics), Stress Management (concept, types, symptoms, causes, reducing techniques), and Social Responsibilities of Business.

Paper: Financial Accounting

1. Introduction to Accounting, GAAP and Accounting
Standards
Introduction; Meaning of Accounting, Accountancy &
Book keeping; Relationship between Accounting,
Accountancy & Book keeping; Distinction between Book
keeping & Accounting; Accounting Cycle; Users of
Accounting Information; Objectives of Accounting; Types
of Accounting information; Advantages & Limitations of
Accounting; Qualitative Characteristics of Financial
Statements; Branches of Accounting; Basic Accounting
Terminology; Double Entry System of Book Keeping;
Relationship of Accounting with other Discipline; Accrual
& Cash Basis of Accounting.
Meaning of Generally Accepted Accounting Principles
(GAAP); Basic Assumptions, Basic Principles &
Modifying Principles of Accounting.
Accounting Standards; Its Meaning, Objectives &
Significance; Advantages & Arguments for Setting
Accounting Standards; Development of Accounting
Standards and Accounting Standards Board of India.

Recommended Book(s):
1. P.C.Tulsian - Financial Accounting (Pearson Education)

2. Journalizing, Posting, Balancing and preparation of a Trial
Balance
Recommended Book(s):
1. P.C.Tulsian - Financial Accounting (Pearson Education)

3. Cash Book and Depreciation
Cash Book: Meaning and Types of Cash Book- Single
Column, Cash Book with Discount Column, Cash Book
with Bank and Discount Column.
Depreciation: Meaning of Depreciation and Depreciation
Accounting; Causes of Depreciation; Need for Charging
Depreciation; Factors Affecting the Amount of
Depreciation; Depreciation on Additions to Fixed Assets;
Methods of Recording Depreciation; Methods of
Allocating Depreciation- SLM and WDV Method.

Recommended Book(s):
1. P.C.Tulsian - Financial Accounting (Pearson Education)
30 8
4. Company Final Accounts and Financial Shenanigans
Company Final Accounts: Books of Accounts to be
maintained and Preparation of Final Accounts.

Recommended Book(s):
1. S.N.Maheshwari & S.K.Maheshwari - An Introduction
to Accountancy (Vikas Publishing House Pvt Ltd)
Financial Shenanigans (FS): Meaning; Motivations and
Opportunities for FS; FS Techniques; Regulatory
Reactions; Detection & Prevention of FS.

Recommended Book(s):
1. Sanjay Dhamija - Financial Accounting For Managers
(Pearson Education)

Reference Books:
1. Modern Accountancy (Vol. 1) by A. Mukherjee & M. Hanif. McGraw Hill.
2. Financial Accounting for Management by Paresh Shah, Oxford University Press.

Course: Master of Business Administration Semester: First
Paper: Quantitative Techniques in Management

1. Differential Calculus – Differentiation, Partial Derivatives and
applications; Maxima and Minima – Single variable and Multi
variable functions.
Matrix Algebra – Inverse of Matrix; Use of Matrix Inverse
Method – Solution of Linear Equations.

Recommended Text Book(s):
3. Kashyap Trivedi & Chirag Trivedi - Business Mathematics
(Pearson)
4. N. D. Vohra - Quantitative Techniques in Management
(Supplement: Mathematics and Statistics Refresher).
(McGraw Hill Co.)

2. Probability – Definition; Rules of Addition and Multiplication;
Probability Tree Diagram; Bayes’ Theorem. Probability
Distributions – Characteristics of Binomial, Poisson and
Normal distributions; Importance of Normal Distribution and
its application.
Sampling – Principles and methods. Concept of Sampling
Distribution. Hypothesis Test – General procedure & Errors.

Chi-Square test and application.

Recommended Text Book(s):
3. J. K. Sharma - Business Statistics (Pearson)
3. Correlation – Types, Method of Correlation Analysis;
Coefficient of Determination. Simple Linear Regression –
Determination of Regression Coefficient; Application of
Regression in business decision-making.
Forecasting and Time Series Analysis: Forecasting methods –
Qualitative and Quantitative. Time Series Analysis – objective,
components; Quantitative Forecasting methods – smoothing
and exponential smoothing; Trend Projection; Measurement of
seasonal effects, cyclical and irregular variations.

Recommended Text Book(s):
3. J. K. Sharma - Business Statistics (Pearson)

4. Index Numbers – Types; Characteristics and uses; Methods of
construction of price indexes, Weighted and Unweighted Price
Indexes; Test of Adequacy of Indexes
Decision Theory – Steps in Decision Theory Approach; Types
of decision-making environments; Decision making under
uncertainty and Risk; Posterior Probabilities and Bayesian
Analysis; Decision Tree Analysis.

Recommended Book(s):
6. J. K. Sharma - Business Statistics (Pearson)

Reference Books:
1. David M. Levine, Timothy C. Krehbiel, Mark L. Berenson, Barry Render, Ralph M.
Stair, Michael E. Hanna - Quantitative Techniques for Management (Pearson)
Proposed MBA 1st Semester Syllabus for ASTU
17
Course: Master of Business Administration Semester: First
Paper: Marketing Management I

1. Introduction to Marketing, Nature, Scope and Importance,
Marketing Philosophies, Marketing Vs Selling, Marketing
environment, Green Marketing, Marketing Research-concept

Recommended Reference Book(s):
4. Philip Kotler, Kevin Keller, Abraham Koshy, Mithileshwar
Jha, - Marketing Management, 13th edition (Pearson
Education India)
5. Armstrong, Kotler - Marketing: An Introduction 7th edition
(Pearson Education)
6. Tapan K Panda - Marketing Management Text & Cases
(Excel Books)

2. Industrial and Consumer Markets, Consumer Market and buyer
behavior- Social, Cultural, Personal and Psychological factors
affecting consumer behavior, Market Segmentation- procedure,
basis for Consumer or Industrial Market Segmentation, Market
Targeting, Niche Marketing, Social Marketing, Customization

Recommended Reference Book(s):
4. Philip Kotler, Kevin Keller, Abraham Koshy, Mithileshwar


Jha, - Marketing Management, 13th edition (Pearson
Education India)
5. Armstrong, Kotler - Marketing: An Introduction, 7th edition
(Pearson Education)
6. S Jayachandran - Marketing Management Text & Cases
(Excel Books)

3. Importance of Marketing Mix- 4P’s of Marketing, Concept of
Product- Classification of products, Product levels, Product Mix,
New Product Development, Product Life Cycle (PLC)- Stages
and Strategies for different stages of PLC, Product Positioning,
Differentiating the product- concept and strategies

Recommended Reference Book(s):
4. Philip Kotler, Kevin Keller, Abraham Koshy, Mithileshwar
Jha, - Marketing Management - 13th edition (Pearson
Education India)
5. Armstrong, Kotler - Marketing: An Introduction 7th edition
(Pearson Education)
6. Ramaswamy V.S. and Namakumari S. – Marketing
Management: Planning, Implementation and Control
(MacMil)

4. Concept of Pricing- Factors affecting Price determination,
Pricing Policies, Pricing Methods. Channels of Distribution- factors affecting Channel Distribution, Management of
Channels, Selection, Training, Motivation and Evaluation of
Channel Members, Retailing, Wholesaling and Teleshopping

Recommended Reference Book(s):
7. Philip Kotler, Kevin Keller, Abraham Koshy, Mithileshwar
Jha, - Marketing Management, 13th edition (Pearson
Education India)
8. Armstrong, Kotler - Marketing: An Introduction, 7th edition
(Pearson Education)
9. S Jayachandran - Marketing Management Text & Cases


Course: Master of Business Administration Semester: First
Paper: Computer Application in Business

1. Information Technology: Contributions of IT to Business;
Tactical and Strategic IT applications; Integrated Business
Application – need; attributes; advantages; Identification of
right IT application in business.
Importance of Information system for organization and
society; Competitive advantage and Strategic Information
System; Ethical Issues; Security Issues and defense
mechanisms.
IT Application in Industries (Banks, Hospitals and Hotels).
E-Governance – concept and services.

2. Data and Database Management Systems: Difficulties in
managing Data, Data Life Cycle; Database approach – Data
hierarchy, designing database, Entry-relationship modeling,
DBMS. Files/Records/Data Management Functions,
Functions and Advantages of DBMS/RDBMS, DBMS
Implementation methodologies; Relational database model;
SQL, Data backup and Restoration; Data warehouse and
Data Mining.

3. Networking – Introduction; Converging of computing with 25 8


communication; the OSI model; Benefits of Networking;
Components of a Network and Network types;
characteristics of Network; Hardware and Software used for
Networking; Transmission Modes; Transmission media;
Security

4. Electronic Commerce: Overview of E-Business and ECommerce;
Pure versus Partial EC; Types of E-Commerce
– B2C, B2B, C2C, B2E and E-Government. E-Commerce
Business Models; Benefits and Limitations of E-Commerce;
E-tailing – Issues; Electronic Storefront and Malls; Online
Advertising Methods, spamming, permission marketing and
viral marketing. EDI – concept; E-commerce in India –
Scopes and Challenges; Electronic Payments; Ethical and
Legal Issues in E-business

Practicals
1) Working with Tally – Introduction; Features of Tally; Enhancement;
Installation Process; Creating a Company: Defining Stock Groups and
Stock Categories; Defining Stock Items; Unit of Measurement; Defining
Godowns.
2) Working with DBMS – Creating Database in Microsoft Access.
3) Working with Excel and PowerPoint

Recommended Text Book(s):
1. T.A. Adikesavan - Information Technology: Best Practices and Applications in
Business (PHI Ltd.).
2. R. Kelly Rainer & Gasey G. Cegielski - Introduction to Information Systems:
Enabling and Transforming Business (Wiley India).
3. N. Srivastava - Computer Applications in Management (Dreamtech Press, New
Delhi).

Reference Book(s):
1. Anita Goel - Computer Fundamentals (Pearson)
2. Ramez Elmasri & Shamkant Navathe - Fundamentals of Database Systems (Pearson)

Rest of the Syllabus is attached in below file which is free of cost

Address:
Royal Group of Institution
Guwahati,
Assam , 781035
0361-2279919/2279920

Map:

Attached Files
File Type: pdf RGI MBA I Sem Syllabus.pdf (218.3 KB, 84 views)

Last edited by Neelurk; April 22nd, 2020 at 11:39 AM.
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