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January 16th, 2016, 09:21 AM
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Join Date: Mar 2012
Re: UGC NET Journalism and Mass Communication

Friend On your Asking Here I ma Providing CBSE UGC NET Exam Syllabus for Mass Communication and Journalism :

There will be two Question Papers.


UGC NET Mass Communication Paper II will cover 50 Multiple Choice Questions ( Multiple choice, Matching type, True / False, Assertion – Reasoning type ) carrying 100 marks and UGC NET Mass Communication Paper III will have two Parts – A and B.

Part – A will have 10 short essay type questions ( 300 words ) carrying 16 marks each. There will be one question from each unit with internal choice from the same unit. Total marks will be 160.

Part – B will be compulsory and Questions will be set from Unit – I to Unit – X. The candidate will attempt one question from Part – B ( 800 words ) carrying 40 marks. Total marks of UGC NET Mass Communication Paper III will be 200.

UGC NET Mass Communication Paper II & Paper III ( Part A & B )

Unit – I

Communication and Journalism – Basic terms, Concepts and definition, Nature and Process
Types of Communication
Mass Communication – Nature of Media and Content
Mass Communication in India – Reach, access and Nature of Audience

Unit – II
Role of Media in Society
Characteristics of Indian Society – Demographic and Sociological impact of media in general
Impact of media on specific audiences – Women, children, etc
Mass media effects studies and their limitations
Mass campaigns for specific issues – Social concerns, environment, human rights, gender equality
The press, radio, television, cinema and traditional form of communication

Unit – III
Journalism as a Profession
Journalists – Their role and responsibilities
Indian Constitution and freedom of press
Research Restrictions
Ethics and Journalism
Careers in Journalism and Mass Media
Training – Problems, perception and response by the industry Media management – Principles and practices
Professional organisations in Media
Media Laws in India

Unit – IV

History of Print and Broadcast media in general with particular reference to India
Post – independent developments in print
Newspapers – English and Indian language press – major landmarks
Magazines – Their role, bookphase and contemporary situation
Small newspapers – Problems and prospects
Press Commission, Press Councils – Their recommendations and status
Development of Radio after independence – Extension role, radio rural forums and local broadcasting – General and specific audience programs
Development of Television – Perception, initial development and experimental approach; SITE phase and evaluation; Expansion of television – Post – Asiad phase, issues concerns and debates over a period of time
Committees in broadcasting – Background, recommendations and implementation
Cinema – Historical overview and contemporary analysis – Commercial, parallel and documentary genres – Problems and prospects for the film industry

Unit – V

Communication and theories of social change
Role of media in social change – Dominant paradigms
Critique of the Dominant paradigm and alternative conception
Development initiatives – State, market and the third force (NGO sector)
Participatory approaches and community media – Ownership and management perspectives

Unit – VI
Introduction of research methods and process
Mass communication research – Historical overview
Administrative and critical traditions
Effects research – Strengths and Limitations
Communication research in India – Landmark studies related to SITE
Content analysis – Quantitative and qualitative approaches
Market research and its relationship to Communication particularly advertising
Sampling techniques – Strengths and Limitations
Statistical methods of analysis basics

Unit – VII
Colonial Structures of Communication
Decolonisation and aspirations of nations
Conflicts related to media coverage and representation
International news agencies – Critique
MacBride Commission – Recommendations and policy options
Contemporary issues related to transnational broadcasting and its impact on culture, various perspectives and cultural impact
Convergence of media – Problems and options
Media Policies in an International Context
India’s position and approach to international communication issues

Unit – VIII
Radio & TV and Video as Media of Communication
Grammar of TV & Radio and Video
The Production Team
Role of Producer
Different Types of Programs :
Writing for Radio
Writing for TV – Researching for Scripts
The Visual Language
Camera Movements
Basic Theories of Composition – Cues and Commands
Formats for Radio – Television – News, Sitcoms, Features, Commercials, Operas, Documentaries, Cinema, Theatre, Drama
Editing Theory and Practice
Sound Design, Microphones, Sets and Lighting
Satellite, Cable television, Computers, Microchips

Unit – IX
Advertising
Marketing
Ad copy and Layout
Public Relations
Public Opinion
Propaganda

Unit – X
The Techniques
Different forms of writing
Printing Technology and Production methods
News agencies
Syndicates and Freelancing
Specialized areas of Journalism


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