The University of Central Punjab offers Masters of Business Administration (MBA) program of duration 2 years.

MBA program

The UCP MBA combines academic theory with real-life business case study analysis.

The program offers a critical coverage of functional areas of business and management (finance, marketing, human resource management and supply chain management) which are essential for effective management.

Eligibility and Admission Criteria

BBA (Hons)/BS (Hons)-Management/BPA (Hons)/B.Com (Hons)/BBS with minimum CGPA 2.5

BS (Hons) in non-business discipline with minimum CGPA 2.5.

BA/BSc/B.Com with minimum 2nd division.

Course structure-

Core Courses

Business Policy and Strategy
Organizational Behavior and Leadership
Marketing Strategy and Management
Corporate Finance
Operations & Supply Chain Management
Business Research Methods
Economic Analysis for Business
Business and Corporate Laws

Electives

Any four from the following concentrations or free electives:

Human Resource Management
Marketing
Finance
Operations & Supply Chain Management
Entrepreneurship

Human Resource Management

Compensation, Incentives and Governance
Performance Management and Motivation
Leading Innovation and Change
Designing High Performance Organization
Competitive Advantage through People
Power and Politics in Organization
Negotiation and Deal-Making
Leading Effective Teams
Leadership and Executive Development
Leadership and self-Management

Marketing

Marketing and Consumers
Advertising and Promotion Strategy
Customer Relation Management
New Product Development
Service Marketing Strategy
Branding Strategy
Pricing Strategy
Marketing Models
Marketing Demand and Sales Forecasting
MarketingChannel
Internet Marketing
Marketing Strategy and Policy

Finance

Corporate Financial Strategy
Forecasting and Risk Analysis
Mergers and Acquisitions
Trading and Exchanges
Applied Finance in Fixed Securities
Applied Portfolio Management
Law of Corporate Finance and Management
International Financial Management
Real Estate Finance and Investment

Operations and Supply Chain Management

Operations Strategy
Strategic Outsourcing
Logistics Management
Enterprise System
Applied Time Series Analysis for Forecasting
Quantity Improvement Methods Project Management
Applied Regression Analysis

Entrepreneurship

Initiating New Ventures
Cases in Feasibility Analysis
Cases in New Venture Management
The New Venture Business Plan
The Entrepreneurial Advisor
Investing in New Venture
Social Entrepreneurship

Contact –

University of Central Punjab
Khayaban-e-Jinnah
Lahore
Pakistan