Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. Market research is a key factor in maintaining competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size and competition

Here are some factor which measures market research
Customer analysis

Choice modelling

Competitor analysis

Risk analysis

Product research

Advertising the research

Marketing mix modeling

Simulated Test Marketing


Here are the top 10 Market research organization of US
Rank Company W.W Research Revenue in 2013(million USD)
1 Nielsen Holdings N.V. - Nielsen Holdings N.V., Arbitron Inc. 6,054.0

2 Kantar Group - TNS, Millward Brown, etc. 3,363.7

3 IMS Health Inc. 2,544.0

4 Ipsos 2,274.0

5 GfK 1,985.5

6 IRI 845.1

7 Westat Inc. 582.5

8 dunnhumbyUSA LLC 462.0

9 The NPD Group Inc. 287.7

10 comScore Inc. 286.9