As per your request I am providing you the syllabus of MBA written communication paper of anna university.


Here is sthe complete syllabus:

UNIT – I COMMUNICATION IN BUSINESS

Systems approach- forms - functions and principles of communication - management and communication- communication patterns - barriers to communication - interpersonal perception – SWOT analysis -Johari Window -Transactional Analysis.


UNIT – II NON-VERBAL AND INTERCULTURAL COMMUNICATION

Importance of non-verbal communication - personal appearance - facial expressions- movement- posture – gestures - eye contact –voice - beliefs and customs- worldview and attitude.


UNIT – III ORAL COMMUNICATION

Listening - types and barriers to listening - speaking - planning and audience awareness - persuasion- goals - motivation and hierarchy of needs - attending and conducting interviews-participating in discussions, debates - and conferences - presentation skills- paralinguistic features -fluency development strategies


UNIT – IV BUSINESS CORRESPONDENCE

Business letter - principles of business writing- memos -e-mails – agendas- minutes- sales letter- enquiries- orders- letters of complaint- claims and adjustments- notice and tenders- circulars- letters of application and résumé.


UNIT – V BUSINESS PROPOSALS AND REPORTS

Project proposals- characteristics and structure- Project reports – types- characteristics,-structure-Appraisal reports – performance appraisal, product appraisal- Process and mechanics of report writing- visual aids- abstract - executive summary- recommendation writing- definition of terms.

please check the below attached file for detailed MBA syllabus:

Anna university MBA course








Contact:

Anna University
MIT Road,Chromepet,Chennai,Tamil Nadu 600044, Anna University, Kotturpuram, Chennai, Tamil Nadu 600025 ‎
044 6450 2506

Attached Files

Anna university MBA course.pdf (448.6 KB, 618 views)