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April 24th, 2015, 08:04 AM
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Aks University MBA
Will you provide me syllabus of the Master of Business Administration course of the Aks University?
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April 24th, 2015, 09:43 AM
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Re: Aks University MBA
As you want I am here providing you syllabus of the Master of Business Administration course of the Aks University. Programme : MBA Duration : Two year full time Medium : English Minimum Required Attendance : 75 % Syllabus : 1 semester : Principles & Practices of Management Individual & Organizational Behaviour Bussiness Environment Accounting for Managers Managerial Economics Bussiness Statistics Computer Application in Management SSD – Functional English-I Computer application in Management (Lab) 2 semester : Financial Management-I Marketing Management-I Human Resource Management-I Corporate-Ethics, Social Responsibility & Governance Research Methodology SSD-Functional English-II Spiritual Studies-Hinduism/ Islam 3 semester : Financial management -II Operation Research Human resources management -II MSMEs & Entrepreneurial development Supply chain management Elective-I Elective-II syllabus of the MBA Aks University MBA Semester PRINCIPLES & PRACTICES OF MANAGEMENT Course Objective: The objective of this course is to help the students gain understanding of the functions and responsibilities of the manager, provide them tools and techniques to be used in the performance of the managerial job, and enable them to analyze and understand the environment of the organization. Unit-I Concept of Management Introduction of Organization and Management, Functions and Responsibilities of Managers, Schools of Management Thoughts, Developing Excellent Managers. Cross cultural issues in management. Unit-II Planning and Objectives Nature and Purpose of Planning, The Planning Process, Principles of Planning, Types of Planning, Advantages and Limitations of Planning. Concept and Nature of Objectives: Types of Objectives, Importance of Objectives, Setting Objectives, Management by Objectives (MBO), Process, Benefits and Weaknesses of MBO. Unit-III Strategies and Policies Concept of Corporate Strategy, Formulation of Strategy, Types of Strategies. The Strategic Planning Process, The TOWS Matrix, The Portfolio Matrix, Three Generic Competitive, Strategies by Porter, Effective Implementation of Strategies, Types of Policies, Principles of Formulation of Policies, Decision Making Process, Individual Decision Making Models. Unit-IV Organizing and Staffing Nature and Purpose of Organizing, Bases of Departmentation, Span of Management, Determinants of Span of Management, Line and Staff Relationship, Line-Staff Conflict, Bases of Delegation, Kinds of Delegation and Decentralization, Methods of Decentralization. Staffing: Meaning & Importance. Unit-V Directing and Controlling Direction: Meaning, Nature and Principles. Controlling: Concept and Process of Control, Control Techniques, Human Aspects of Control, Control as a Feedback System, Feed Forward Control, Preventive Control, Profit and Loss Control, Control Through Return on Investment, The Use of Computer for Controlling and Decision Making, The Challenges Created by IT as a Control Tool. Text Readings 1. Stephen P. Robbins, David A. Decenzo, Sanghmitra Bhattacharya, 7 Madhushree Nanda Agarwal, Fundamentals of Management, Pearson Education, 2009 2. Kreitner, Management Theory and Applications, Cengage Learning,India, 2009 3. Robbins, Management, 9th edition Pearson Education, 2008, 4 Griffin, Management Principles and Applications, Cengage Learning,India First Edition 5 Harold Koontz, O'Donnell and Heinz Weihrich, Essentials of Management. New Delhi, TMHi, 2006 6 Stoner, Management, PHI Learning, 2008 8 7 Richard L. Daft, Principles Of Management, Cengage Learning,India, 2009 Suggested Readings 1 Anil Bhat & Arya Kumar Principles Proccesses and Practices 1st Edition 2008 Oxford Higher Education 2 Satyaraju & Parthsarthy,Management Text and Cases, PHI Learning, 2009 MBA I Semester COMPUTER APPLICATION IN MANAGEMENT Objective: Objective of course is to offer understanding of basics of computer and IT application in day to day running of business. Unit I Introduction to Computer Meaning, Characteristics and Components of computer system. Hardware: Input / Output devices, storage devices and memory. Software: System and Application Software, Compilers, Interpreters and Assemblers. Computer Languages: (Overview). Number system. Unit II Operating Systems Basic concept and types of operating system. DOS: Features, External and Internal Commands. WINDOWS 7: Basic Operations, utilities and features. Unit III MS Word 2007: Word basics, formatting text and documents, working with headers, footers and footnotes, tabs, tables and sorting, working with graphics, templates, wizards and sample documents, introduction to mail merge and macros, Creation of letters and envelops. MS Access 2007: Database creation, screen/form design, report generation using wizard. Unit IV MS Excel 2007: Excel basics, rearranging worksheets, Formatting excel cells, introduction to functions and Formulas, Excel’s chart features, working with graphics, using worksheet as databases, Searching, Sorting and Filtering in Database, automating “what-if” projects. MS PowerPoint 2007: PowerPoint basics, creating presentation the easy way, working with text in PowerPoint, working with graphics in power point. Inserting various objects (Picture, Organisational Chart, Audio, Video etc.) in slide. Adding Animation effects in slide. Unit V Concept of Data Communication and Networking Networking concepts, Types of network (LAN, MAN, WAN), Communication Media, Mode of transmission (Simplex, Half Duplex, Full Duplex), Analog and Digital transmission, Different Topologies. Internet: Meaning, Evolution, Merits and Demerits. Internet Vs Intranet. concept of www, e-Mail, Video- Conference, search engine. Text Readings 1. Balagurusamy Fundamentals of Computer 1e,Tata MacGrawHill 2. Deepak Bharihoke Fundamentals of Information Technology Excel books 3. Manish Mahajan IT Infrastructure & Management Acme learning 5. Rashi Agarwal Computer Organisation and Design, Acme learning 6. P. K. Singha Fundamentals of Computer, BPB Publication MBA I Semester MANAGERIAL ECONOMICS UNIT I: INTRODUCTION TO MANAGERIAL ECONOMICS Definition, Nature, scope of Managerial Economics, Micro Economics. DEMAND ANALYSIS: Concept of Demand, Determinants of Demand, Types of Demand, Demand Curve, shifts in the Demand Curve, Demand Schedule, Law of Demand, Demand Function, Elasticity of Demand: measurement of elasticity of demand, Factors Determining elasticity of Demand, Types of Elasticity of Demand. Demand forecasting: steps involved in forecasting, factors of Demand forecasting, methods of demand forecasting, UNIT II: PRODUCTION FUNCTION AND COST ANALYSIS PRODUCTION FUNCTION: introduction, factors affecting production, nature and types of production function, ISO-QUANT Products: properties& Types, Iso-quant Curve Vs. Indifference Curve, Law of Return to Scale, COST RELATIONSHIP: introduction & determinants of Cost Function, Concept of Supply: law of supply, supply curve, Cost of Production (total, average, marginal cost) social cost, Break Even Analysis: its Assumption, limitation, computation. Procedure of drawing Break Even Chart: its assumption, advantages, limitations. Linear and Non-Linear Break Even Points, application of Break Even Analysis. UNIT III: MARKET AND PRICING MARKET STRUCTURE: Perfect competition, perfect monopoly, monopolistic competition, oligopoly, (characteristics and pricing, demand curve under each market type), Cartels, Sweezy’s Kinky Demand Model. PRICING THEORIES: Pricing Strategies - cost plus pricing, multiply product pricing, price discrimination, pricing in life cycle of a product, Transfer Pricing. Factors influencing the price, objectives of pricing policy, Advertising Budget Approaches (Advantages and limitations) UNIT IV: MACRO ECONOMICS Introduction and uses of Macro Economics, Nation Income concepts: Gross National Products – Income, Expenditure & Value added approaches to GNP, GNP at Market price and Factor cost. Net National Product at marketing prices and factor cost. Domestic income or product. Private Income. Personal Income, Disposable Income, Real Income, per capita Income. UNIT V: INVESTMENT AND BUDGETING Factors influencing Investment, need and importance of capital budgeting, types of capital expenditure, steps of capital budgeting process, methods of capital budgeting introductions only (Pay Back Period method, Average rate of return technique, Net Present value method, Internal Rate of return technique, profitability index method). Business cycle and economic decisions under different phases of business cycle. Recommended Books: Managerial Economics - By Dr. H.L.Ahuja | S. Chand Managerial Economics -- Theory and Application by D . M. Mithani MBA I Semester BUSINESS STATISTICS Objective: The basic purpose of the course is to provide the knowledge about statistical tools and techniques to assist the participants in better decision making. Unit-I Introduction to Statistics: Meaning, definition, scope, application, and limitations of statistics. Frequency distribution. Unit-II Measure of Central Tendency: Mean (AM), Geometric mean (GM), Harmonic mean (HM), weighted mean, Median and Mode, and Quartiles. Merits & Demerits of Mean, Median and Mode. Unit-III Measure of Dispersion: Meaning and Definition, Method of measure of dispersion: Range, Quartile deviation, Mean Deviation, Standard Deviation. Correlation and Regression. Unit-IV Probability: Meaning and definition of probability, Events in Probability, Marginal and Joint probability, Binomial Distribution, Poisson and Normal Distribution. Unit-V Hypothesis Testing: Concept and formulation of hypothesis .Application of Z-test, t-test, F-test and Chi-Square test. Time series analysis – Concept of time series, secular trend, seasonal variation, cyclical variation, and irregular variation .Various methods of time series analysis. Text Books: 1. Beri G.C., Statistics for Management, Tata McGraw-Hill, 13th edition. 2. Chandran J.S., Statistics for Business and Economics, Vikas Publication, 1998. 3. Render and Stair Jr, Quantitative Analysis for Management, Prentice-Hall. 4. Sharma J.K., Business Statistics, Pearson Education. Reference Books: 1. Gupta C.B., An Introduction to Statistical Methods Vikas publication. 2. Earshot L., Essential Quantitative Methods for Business Management and Finance, Palgrave, 2001. 3. Levin Rubin, Statistics for Management, Pearson, New Delhi, 2000. Address: A K S University Main Block Sherganj, Panna Road, Satna, Madhya Pradesh 485001 098932 56927 • Map: Here is the attachment; |
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