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  #1  
January 12th, 2016, 11:33 AM
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Join Date: Mar 2012
Alagappa University MBA Finance Syllabus

hii sir, will you please provide me the MBA finance Syllabus of the Algappa university ? Please provide it?

As you asking for the MBA Financial management syllabus of the Algappa university the syllabus is given below :

MBA Finance management syllabus

1.1: MANAGEMENT – PRINCIPLES AND PRACTICES

UNIT 1
Management: Definition – Nature – Scope and Functions – Evolution of Management thought – Contributions of FW Taylor, Henri Fayol, Elton Mayo, Roethilisberger, H.A.Simon and P.F Drucker- Universality of Management - Relevance of management to different types of organization.

UNIT 2
Planning and Decision Making: Nature, importance and planning process – Planning premises – Components of planning as Vision, Mission, Objectives, Goals, Policies, Strategies, Procedures, Methods, Rules, Projects and Budgets – Decision-making – Meaning – Types – Decision-making Process under Conditions of Certainty and Uncertainty.

UNIT 3
Organizing: Nature, purpose and kinds of organization – Structure – Principles and theories of organization – Departmentalization – Span of control – Line and staff functions – Authority and responsibility – Centralization and decentralization – Delegation of authority – Committees – Informal organization.

UNIT 4
Staffing and Directing: General Principles of Staffing- Importance and techniques of Directing- Motivation – Meaning – Importance – Theories: Maslow, Herzberg, McGregor (X&Y), Ouchi (Z), Vroom, Porter-Lawler, McClelland and Adam- – Communication: Meaning – Types – Process – Barriers; Leadership: Significance, Types Styles and Theories- Trait, Contingency, Situation, Path-Goal, Tactical, Transactional, Transformational and Grid.

UNIT 5
Coordination and Controlling: Coordination: Concept, Need and techniques; Controlling: Objectives and Process of control – Devices of control – Integrated control – Special control techniques.
UNIT 6
New Perspectives in Management - Strategic alliances – Core competence – Business process reengineering – Total quality management – Six Sigma- Benchmarking- Balanced Score-card.

REFERENCES

1. Stoner, et-al, Management, Prentice Hall, 1989.
2. Koontz and O’Donnell, Management: A Systems Approach, McGraw Hill, 1990
3. Weihrich and Koontz, Management: A Global Perspective, McGraw Hill, 1988
4. Peter F. Drucker, Management, 2008.
5. Gene Burton and Manab Thakur, Management Today: Principles and Practice, Tata McGraw Hill.
6. Ricky W. Griffin, Management, South-Western College Publications, 2010
7. Stephen P. Robbins and Mary Coulter, Management, 9th Edition, 2006.
8. Kaplan and Norton, The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment, HBP, 2000.

1.2: ORGANISATIONAL BEHAVIOUR


UNIT 1

Organizational Behaviour: Meaning – Elements – Need – Approaches – Models – Global scenario; Individual Behaviour: Personality & Attitudes- Development of personality - Nature and dimensions of attitude - Organizational Commitment – Learning – Attitudes – Perception – Motivation – Ability – Their relevance to organizational behavior.

UNIT 2

Group Behaviour: Theories of Group Formation - Formal Organization and Informal Groups and their interaction- Importance of teams - Formation of teams - Team Work- Group dynamics – Group norms – Group cohesiveness – Their relevance to organizational behavior.

UNIT 3

Organizational Power and Politics: Organizational Power: Definition, Types of powers, Sources and Characteristics – Effective use of power- Organizational Politics: Factors and Impact.

UNIT 4

Organizational Stress and Conflict Management: Stress Management: Meaning – Types – Sources – Consequences – Management of stress- Organizational conflict: Constructive and Destructive conflicts - Conflict Process - Strategies for encouraging constructive conflict - Strategies for resolving destructive conflict.

UNIT 5

Organizational Dynamics: Organizational Dynamics – Organizational Efficiency, Effectiveness and Excellence: Meaning and Approaches – Organizational Culture – Meaning, significance – Organizational Climate – Implications on organizational behavior.
UNIT 6
Organizational Change and Development: Organizational Change: Meaning, Nature and Causes of organizational change – Resistance to change – Management of change- Organizational Development: Meaning, Nature and scope of OD – OD Interventions- Challenges to OD- Learning Organizations.

REFERENCES

1. Fred Luthans, Organizational Behaviour, McGraw-Hill/Irwin, 2006.
2. Stephen P. Robbins, Organizational Behaviour, Prentice Hall; 2010
3. Keith Davis, Organizational Behavior: Human Behavior at Work, McGraw Hill, 2010
4. Griffin and Moorhead, Organizational Behavior: Managing People and Organizations, 2006.
5. Judith R. Gordon, Organizational Behavior: A Diagnostic, Prentice Hall, 2001.
6. K.Aswathappa, Organizational Behaviour, Himalaya Publishing, Mumbai, 2010
7. Judith R. Gordon, A Diagnostic Approach to Organisational Behaviour, Allyn & Bacon, 1993.






1.3: MANAGERIAL ECONOMICS

UNIT 1

Economics & Business Decisions: Meaning, nature and scope of Managerial Economics– Relationship between Economic theory and Managerial Economics –Role of Managerial Economics in Business Decisions.

UNIT 2

Demand and Supply Analysis: Meaning, types and determinants of demand- Elasticity of Demand: Types, Measures and Role in Business Decisions- Determinants of supply- Elasticity of Supply- Measures.
UNIT 3
Cost, Return and Production Function: Cost function and cost output relationship – Economics and Diseconomies of scale – Cost control and cost reduction- Cost Behaviour and Business Decision- Relevant costs for decision-making- Cobb-Douglas and other Production Functions.

UNIT 4

Pricing Functions: - Pricing and output decisions under different competitive conditions – New Product Penetrative Decision and Skimming the cream Pricing- Government control over pricing – Price discrimination – Price discount and differentials.

UNIT 5

Profit and Investment Analysis: Meaning – Measurement of profit – Theories of Pricing- Profit planning and forecasting – Profit maximization – Cost volume profit analysis – Investment analysis and Evaluation: IRR, NPV and APV techniques.

UNIT 6

Macro-economic Factors: Business cycle –Phases and Business Decision- Factors causing Inflation and Deflation- Control measures – Balance of payment Trend and its implications in managerial decision- National Income: Measures and Sectoral and Population distribution- Utility for Business Decision making.

REFERENCES

1. Dominick Salvatore, Managerial Economics in a Global Economy, Oxford University Press, 2011.
2. Ivan Png and Dale Lehman, Managerial Economics, Wiley-Blackwell, 2007.
3. Gupta G S, Managerial Economics, Tata McGraw-Hill.
4. Varshney and Maheswari, Managerial Economics, Sultan Chand and Sons.
5. Mehta P L, Managerial Economics, Sultan Chand and Sons.
6. Joel Dean, Managerial Economics, Prentice-Hall.
7. Rangarajan L, Principles of Macro Economics, Tata McGraw-Hill.

1.4: QUANTITATIVE TECHNIQUES

UNIT 1

Basic Quantitative Concepts: Place of quantitative analysis in the practice of management – Problem definition: Models and their development – Concept of trade off – Notion of constants – Variables and function: Linear and Non-linear –Graphical representation of functions and their applications in cost and revenue behavior –Slope and its relevance –Use of functional relationships to understand elasticity of demands, Relationship between costs and level of activity, Marginal Cost and Marginal Revenue – Decisions on Minimizing Costs and Maximizing output/profits.

UNIT 2

Linear Programming: Introduction to the linear programming – Concepts of optimization – Formulation of different types of linear programming – Duality and sensitivity analysis for decision-making- Solving LP using graphical and simplex method (only simple problems) – Interpreting the solution for decision-making

UNIT 3

Special Algorithms of LPP: Transportation Algorithm: Balanced and Unbalanced Problem Formulation and solving methods – North West Corner, Vogel’s Approximation- MODI method- Assignment and Travelling Executive Algorithms

UNIT 4

Probability: Introduction to the Concept of probability – Concept of events – Probability of events – Joint, conditional and marginal probabilities- Probability distributions: Binomial, Poisson and Normal – Features and Applications.

UNIT 5

Simulation & Queuing: Introduction to simulation as an aid to decision-making- Inventory, Cash, Project and Product launching problems using Monte Carlo simulation- Queuing Theory: M/M/1 queuing model and applications.


UNIT 6

Decision Theory: Introduction to Decision Theory: Pay-off and Loss tables – Expected value of pay-off – Expected value of Perfect Formation – Decision Tree approach to choose optimal course of action – Criteria for decision – Mini-max, Maxi-max, Minimizing Maximal Regret and their applications.

REFERENCES

1. David R. Anderson, et al, An Introduction to Management Science: Quantitative Approaches to Decision Making, Cengage Learning, 2008.
2. Lucey, Quantitative Techniques Cengage Learning Business Press, 2002
3. Sharma, Operations Research: Theory and Applications.
4. Richard I Levin, & C. Atkinson Kirkpatrick, Quantitative Approaches to Management, McGraw-Hill.
5. K. Gupta and D.S. Hira, Operations Research.
6. Srivastava, Shenoy and Sharma, Quantitative Techniques for Managerial Decision-making, New Age International, 2006.
7. N.D. Vohra, Quantitative Techniques in Management, Tata McGraw-Hill Education.
8. V.K. Kapoor, Operations Research.
9. Dharani Venkatakrishnan, Operations Research: Principles and Problems.
10. Hamdy A. Taha, Operations Research: An Introduction, Prentice Hall, 2002.


1.5: FINANCIAL AND MANAGEMENT ACCOUNTING


UNIT 1

Accounting: Definition – Accounting for historical function and managerial function – Scope of accounting – Financial accounting and Management accounting – Managerial uses – Differences- Financial Accounting concepts – Conventions – Principles – Accounting standards.

UNIT 2

Double entry system of accounting: Accounting books – Preparation of journal and ledger, subsidiary books – Errors and rectification – Preparation of trial balance and final accounts- Accounting from incomplete records – Statements of affairs methods – Conversion method – Preparation of Trading, Profit & Loss Account and Balance Sheet from incomplete records.


UNIT 3

Financial Statement Analysis: Financial statements – Nature of financial statements – Limitations of financial statements – Analysis of interpretation – Types of analysis- Tools of analysis: Trend analysis, Common size statements and Comparative statements; Ratio Analysis: Types – Profitability ratios – Turnover ratios – Liquidity ratios – Proprietary ratios – Market earnings ratios- Uses and limitations of ratios – Construction of Profit and Loss Account and Balance Sheet with ratios and relevant figures.

UNIT 4

Fund and Cash Flow: Fund Flow Statements: Need and meaning – Preparation of schedule of changes in working capital and the fund flow statement – Managerial uses and limitation of fund flow statement- Cash Flow Statement: Need – Meaning – Preparation of cash flow statement – Managerial uses of cash flow statement – Limitations – Differences between fund flow and cash flow analysis.


UNIT 5

Budgeting and Budgetary Control: Concept and Need for Budgeting- Classification of budgets –Preparation of Sales, Production, Material, Purchase and Cash Budgets –Budgetary control system – Mechanism – Master budget.

UNIT 6

Capital Budgeting System: Importance – Methods of capital expenditure appraisal – Payback period method – ARR method – DCF methods – NPV and IRR methods – Their rationale – Capital rationing.

REFERENCES

1. Arulanandam & K.S. Raman, Advanced Accounting, Himalaya Publishing House.
2. Gupta & Radhasamy, Advanced Accounting, Sultan Chand & Sons.
3. Shukla & T.S. Grewal, Advanced Accounting, S.Chand &Company.
4. Jain & Narang, Advanced Cost Accounting, Kalyani. Publications.
5. Ravi M. Kishore, Cost Management, Taxman Publications
6. S.N. Maheswari, Management Accounting & Financial Accounting, Vikas Publishers.
7. Manmohan & Goyal, Principles of Management Accounting, Shakithabhavan Publication.
8. N. K. Prasad, Advanced Cost Accounting, Book Syndicate Pvt. Ltd., Calcutta.
9. Andrew A Haried, Advanced Accounting, Atlantic Publishers.
10. Hoyle, Advanced Accounting, McGraw Hill.

2.1 RESEARCH METHODS

UNIT 1

Meaning, Types and Process of Research: Meaning – Purpose – Types of Research – Pure & Applied, Historical & Futuristic, Analytical & Synthetic, Descriptive & Prescriptive, Survey & Experimental and Case & Generic Researches – Significance of research in social sciences – Process of research – Meaning – Scientific method – Induction and deduction.

UNIT 2

Planning Research: Research problem – Identification, selection and formulation of research problem – Review of literature in the field of business and economic management: Use in identifying Research Gaps and Techniques – Hypothesis – Meaning – Sources and Types of Hypothesis – Hypothesis Formulation for testing – Research design – Factors affecting research design – Evaluation of research design.

UNIT 3

Sampling Design: Census method and sampling method for investigation –Principle of sampling – Essentials of a good sampling – Methods of sampling – Probability and non-probability sampling methods – Sample size – Factors affecting the size of the sample – Biased sample – Sampling and non-sampling errors.

UNIT 4

Sources and Collection of Data: Sources of data – Primary and secondary data – Modes of data collection – Observation: Types and Techniques –Interview: Types and conduct – Preparation for an interview – Effective interview techniques – Limitations of interview – Schedule: Meaning and kinds – Essentials of a good schedule – Procedure for the formulation of a schedule – Questionnaire: Meaning and types – Format of a good questionnaire– Schedules vis-a-vis Questionnaires –Scaling techniques: Meaning, Importance, Methods of their construction of Questionnaires or Schedules – Pre-testing of Data Collection Tools- Validity and Reliability – Methods.


UNIT 5

Processing and Analysis of Data: Meaning – Importance – Process of data analysis – Editing – Coding – Tabulation – Diagrams – Univariate, Bivariate and Multi-variate analyses- Test of Hypothesis: Fundamentals on Test Procedure- Testing for significance of Mean/Proportion and difference between Means/Proportions- F Test for Means and Chi-square test Contingency Table – Concept and Types of Non-parametric Texts- Mann Whitney Test- The process of interpretation of Test Results– Guidelines for making valid interpretation.

UNIT 6

Report Writing : Role and types of reports – Contents of research report – Steps involved in drafting reports – Principles of good report writing – Grammatical Quality – Language flow- Data Support- Diagrammatic Elucidation- References and Annotations – Clarity and Brevity of expressions- Features of a good Report- Criteria for evaluating research reports/ research findings.

REFERENCES

1. John W Best & James V. Kahn Research in Education, Allyn and Bacon, 2009
2. Anderson et-al, Thesis and Assignment Writing, Wiley, New Delhi, 1989.
3. William Josiah Goode and Paul K. Hatt, Methods of Social Research, McGraw Hill, 1981.
4. Wilkinson and Bhandarkar, Methods and Techniques of Social Research, 2003, HPH.
5. Earl R. BabbieRobert, The Practice of Social Research, Cengage Learning, 2010.
6. B. Burns & A. Burns, Business Research Methods and Statistics Using SPSS, Sage Publications, 2008.
7. Krishnaswami and Ranganatham, Research Methodology in social Sciences, HPH, Mumbai
8. Bryman & Bell: Business Research Methods, OUP.
9. Pauline V Young, Scientific Social Surveys and Research, Prentice-Hall, (Digitalized) 2007.
10. C.R.Kothari, Research Methodology: Methods and Techniques, 2009


2.2: BUSINESS ENVIRONMENT


UNIT 1

Business Environment: Dynamic factors of environment – Importance of scanning the environment – Fundamental issues captured in PESTLE– Political, Economic, Socio-cultural, Technological, Legal and Ecological environment- Opportunities and Threats as environmental issues to address by Businesses.

UNIT 2

Political Environment: Government and Business – Political Systems, Political Stability and Political Maturity as conditions of business growth- Role of Government in Business: Entrepreneurial, Catalytic, Competitive, Supportive, Regulative and Control functions- Government and Economic planning: Industrial policies and promotion schemes – Government policy and SSI – Interface between Government and public sector.

UNIT 3

Economic Environment: Phase of Economic Development and its impact- GDP Trend and distribution and Business opportunities- Monetary System and Business capital: Quantum, Types, Risk and Cost- Role of Banks; Role of Financial Institutions- Role of Central Bank- Fiscal System: Government Budget and Taxation Measures- Fiscal Deficits and Inflation- FDI and collaboration –Foreign Capital tapping by businesses- Export-Import policy – Foreign Exchange and Business Development.

UNIT 4

Social and Technological Environment: Societal Structure and Features- Entrepreneurial Society and its implications for business – Social and cultural factors and their implications for business- Technology Development Phase in the Economy as conditioner of Business opportunity- Technology Policy- Technology Trade and transfer- Technology Trends in India- Role of Information Technology – Clean Technology.

UNIT 5

Legal and Ecological Environment: Legal Environment as the all enveloping factor from inception, location, incorporation, conduct, expansion and closure of businesses- Legal Aspects of Entering Primary and Secondary Capital Markets- Law on Patents- Law on Consumer Protection- Law on Environmental Protection- Need for Clean energy and Reduction of Carbon footprint.

UNIT 6

New Economic Policy Environment in India: Liberalization, Privatization and Globalization (LPG): Efficiency Drive through Competition- Facets of Liberalization and impact on business growth – Aspects of Privatization and impact on business development– Globalization and Enhanced Opportunities and Threats – Extended competition in Input and Output Markets Role of WTO, IMF and World Bank in global economic development.

REFERENCES

1. Brooks, Weatherston, Wilkinson, International Business Environment, Pearson, 2010.
2. Steiner & Steiner, Business, Government and Society: A Managerial Perspective, McGraw-Hill, 2008.
3. Mohinder Kumar Sharma, Business Environment in India, South Asia Books.
4. Adhikary M, Economic Environment of Business, Sultan Chand & Sons.
5. Amarchand D, Government and Business, TMH.
6. Francis Cherunilam, Business Environment and Development, Himalaya Publishing House, 2008.
7. Maheswari & Gupta, Government, Business and Society.

2.3: BUSINESS LAWS

UNIT 1

Indian Contract Act 1872: Contract – Meaning – Essential elements – Nature of contract – Performance of contract – Discharge of contract - Remedies for breach of contract – Quasi contracts.

UNIT 2

Special Contracts: Indemnity and Guarantee – Bailment and Pledge – Law of Agency.

UNIT 3

Sale of Goods Act, 1930: Contract of sale - Conditions and Warranties - Transfer of property - Performance of the contract – Rights of an unpaid seller.
Laws on Carriage of Goods: Duties, Rights and Liabilities of Common Carriers under: (i) The Carriers Act, 1865. (ii) The Railways Act, 1989, (iii) The Carriage of Goods by Sea Act, 1925, (iv) The Carriage by Air Act, 1972 and (v) The Carriage By Road Act, 2007

UNIT 4

Negotiable Instruments Act, 1881: Negotiable Instruments: Features – Types- Parties– Material alteration.
Law of Insurance: Features of Contracts of Insurance – Fundamental Principles of Life Insurance, Fire Insurance and Marine Insurance.

UNIT 5

Indian Partnership Act, 1932: Meaning and test of partnership – Registration of firms – Relations of partners – Dissolution of firms.
UNIT 6

Companies Act 1956: Nature and kinds of companies – Formation of a Company – Management of companies –Meetings- Types- Requirements - Protection of minority interest- Methods of Winding-up

REFERENCES

1. M.S.Pandit and Shobha Pandit, Business Law, Himalaya Publishing House, Mumbai, 2010.
2. Pathak, Legal Aspects of Business, TMH, 2009.
3. N.D. Kapoor, Mercantile Law, Sultan Chand & Sons, New Delhi.
4. M.C. Shukla, Mercantile Law, S. Chand & Co., New Delhi.
5. Relevant Bare Acts.
6. Balachandran and Thothadri, business Law, TMH, 2010


2.4: MANAGEMENT INFORMATION SYSTEM


UNIT 1

Concept of Management Information System: Concepts of Information System and Management information systems- Information System design and development-Implementation testing and conversion- Evolution and element of MIS – Definition – Characteristics and basic requirements of MIS – Structure of MIS- Approaches to MIS development- Computerized MIS- Pre-requisites of an effective MIS- Limitations of MIS.

UNIT 2

MIS and Decision support System (DSS): MIS Vs data processing – MIS and decision support system – MIS and information resource management – MIS and Operations Research- Executive information and decision support systems – Artificial intelligence and expert system – MIS in Indian organizations – Recent developments in information technology.

UNIT 3

Computers and Communication: Information technology and Global integration –On-line information services – Electronic bulletin board systems – The internet, electronic mail, interactive video – Communication Channels – Communication networks – Local area networks – Wide area networks – Video conferencing- Relevance to MIS.

UNIT 4

Functional Information systems: MIS for Research Production - MIS for Marketing - MIS for Personnel - MIS for Finance - MIS for Inventory- MIS for Logistics- MIS for Product Development- MIS for Market Development.

UNIT 5

Client/ Server Computing: Communication servers – Digital networks – Electronic data interchange and its applications – Enterprise resource planning systems (ERP Systems) – Inter-organizational information systems – Value added networks – Networking.

UNIT 6

Electronic Commerce and Internet: E-Commerce bases – E-Commerce and Internet – M-Commerce- Electronic Data Inter-change (EDI)- Applications of internet and website management.

REFERENCES

1. James O'Brien & George Marakas, Management Information Systems, McGraw Hill, 2011.
2. Kenneth Laudon & Jane Laudon, Essentials of MIS, Prentice Hall, 2010.
3. Lisa Miller, MIS Cases: Decision Making with Application Software, Prentice Hall, 2008.
4. David M. Kroenke, Experiencing MIS, Prentice Hall, 2011.
5. Kenneth C. Laudon, MIS: Managing the Digital Firm, Prentice Hall, 2005.
6. Sadogopan S, Management Information Systems, 2001PHI.
7. Murdie and Ross, Management Information Systems, Prentice Hall.
8. Henri C. Lucas, Information Systems Concepts for Management, McGraw Hill, 1994.
9. Stephen Haag, Management Information Systems, 2008.


2.5: HUMAN RESOURCE MANAGEMENT


UNIT 1:

Introduction to Human Resource Management: Definition – Objectives and functions – Role and structure of Human Resource Function in organizations- Challenges in Human Resource Management -- Approaches to Human Resource Management

UNIT 2

Human Resource Planning: Personnel Policy - Characteristics – HR Planning: Need, Scope and Process – Job analysis – Job description – Job specification- Succession Planning.

UNIT 3

Recruitment and Selection Process: Sources of recruitment- internal Vs. External; Domestic Vs. Global sources- Selection process- Placement and Induction – Training and Development: Need Assessment- Training methods for Operatives and Supervisors - Executive development: Need and Programs.

UNIT 4

Employee Compensation and Retention: Wages and Salary Administration – Bonus – Incentives – Fringe Benefits –Flexi systems- Sweat Equity- Job evaluation systems –Promotion – Demotions – Transfers- Labour Attrition: Causes and Consequences- Employee Retention: Need and Programs.

UNIT 5

Employee Welfare, Separation: Welfare and safety – Accident prevention – Employee Grievances and their Redressal – Industrial Relations – Trade Unions – Multiplicity of Trade Unions – Workers Participation in Management- Separation: Need and Methods.

UNIT 6

Human Resource Information System- Personnel Records/ Reports- e-Record on Employees – Personnel research and personnel audit – Objectives – Scope and importance.

REFERENCES

1. Mathis and Jackson, Human Resource Management, South-Western College, 2004.
2. Nkomo, Fottler and McAfee, Human Resource Management, South-Western College, 2007.
3. R. Wayne Mondy, Human Resource Management, Prentice Hall, 2011.
4. Venkataraman & Srivastava, Personnel Management & Human Resources
5. Arun Monappa, Industrial Relations
6. Yodder & Standohar, Personnel Management & Industrial Relations
7. Edwin B. Flippo, Personnel Management , McGraw-Hill, 1984
8. Pigors and Myers, Personnel Administration
9. R.S. Dwivedi, Manpower Management
10. Lynton & Pareek, Training and Development, Vistaar Publications, 1990.

3.1: MARKETING MANAGEMENT
UNIT 1

Modern Marketing Concept: Social marketing concept – Approaches to the study of marketing – Marketing segmentation – Meaning – Bases for segmentation, benefits – Systems approach – Features of industrial, consumer and services marketing- Marketing Environment: External factor – Demographic factors – Internal factors – Marketing mix – Four P’s in marketing.
UNIT 2

Consumer Behaviour and Marketing Research: Meaning and importance – Consumer buying process – Determinants and theories of consumer behaviour – Psychological, sociological determinants – Theories and their relevance to marketing- Marketing Research: Meaning – Objectives – Procedure.
UNIT 3

Product Mix Management: Product planning and development – Meaning and process – Test marketing – Product failures – Product life cycles – Meaning and Stages – Strategies – Managing PLC- Product-Market Integration: Strategies – Product positioning – Diversification – Product line simplification – Planned obsolescence – Branding Policies and Strategies – Packing.
UNIT 4

Price Mix Management: Pricing and pricing policies – Objectives – Procedures – Bases for and Methods of price fixing – Cases for Free Pricing, Administered and Regulated pricing – Pricing and product life cycle.
UNIT 5

Physical Distribution Mix: Distribution channel policy – Logistics Decisions- Channel decisions: Choice considerations– Managing Conflict and Cooperation in channels – Middlemen functions- Modern Trends in Retailing- Malls and Online.

UNIT 6

Promotional Mix: Personal selling Vs impersonal selling – Personal selling – Process – Steps in selling – Management of sales force – Recruitment and selection – Training – Compensation plans – Evaluation of performance – Advertising – Importance – Objectives – Media planning and selection – Factors influencing selection – Advertisement copy – Layout – Evaluation of advertising – Advertising budget – Sales promotion – Methods and practices.
REFERENCES

Last edited by Neelurk; June 2nd, 2020 at 02:50 PM.
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  #2  
January 12th, 2016, 01:02 PM
Super Moderator
 
Join Date: Mar 2012
Re: Alagappa University MBA Finance Syllabus

1. Etzel, Walker and Stanton, Fundamentals of Marketing, McGraw Hill, 2004
2. Philip Kotler & Gary Armstrong, Principles of Marketing, Prentice Hall, 2010.
3. Jerome Mccarthy, Basic Marketing, Richard D. Irwin.
4. Cundiff, Still & Govani, Fundamentals of Modern Marketing, Prentice Hall.
5. Memoria & Joshi, Fundamental of Marketing.
6. Paul Peter and James Donnelly Jr, Marketing Management, McGraw-Hill, 2010.
7. William O. Bearden, Marketing: Principles & Perspectives, McGraw-Hill, 2006.
8. William Arens, et al, Contemporary Advertising, McGraw-Hill, 2008.

3.2: FINANCIAL MANAGEMENT
UNIT 1

Financial Management: Concept, nature, evaluation and significance – Finance Functions: Managerial and operative – Investment Function: Meaning and scope – Financing Function: Meaning and scope – Dividend function – Risk return trade off – Financial planning- Global financial environment- Finance and Tax Management Nexus- Tax Avoidance and Tax evasion- Tax incentive and business decisions.
UNIT 2

Long-term Capital Resources: Equity and debt sources – Equity share, preference shares and debentures as sources of long-term capital – Bridge finance, loan syndication, Book building – Borrowings from the term lending institutions and International capital market- Tax considerations in Financing decision areas-
UNIT 3

Cost of Capital and Determinants of capital structure: Concept of cost of capital- Cost of debt, equity, preference share capital, retaining earning – Weighted average cost: Computation of overall cost of capital- Tax and cost of capital- Capital structure: Concept and Types- Optimum capital structure – Theories of capital structure –Net income and net operative income theories – M.M. theory – Traditional theory – Their assumptions – Significance and limitations – Financial leverage operating leverage – Combined leverage – EBIT –EPS Analysis- Tax, Capital structure and Value nexus.
UNIT 4

Capital budgeting: Meaning, Nature and Types of Capital investment- Methods of appraisal under certainty conditions: PBP, ARR, IRR and NPV techniques- Uncertainty and Risk models: Simulation Analysis- Sensitivity analysis- Decision tree analysis- Certainty equivalent and risk-adjusted return measures- Tax considerations in Investment decisions Cost of capital and Investment Decisions- Leasing Vs. Investment: Evaluation and Tax implications.
UNIT 5

Working Capital: Concept and types – Determinants – Financing approaches – Conservative – Aggressive and hedging approaches – Sources of working capital finance – Working capital financing by commercial banks – Types of assistance – Inventory Management under conditions of certainty and uncertainty- Credit Management and evaluation alternative credit variables- Cash and liquidity management: Methods and Functions- Tax considerations in Remittances and Purchases.
UNIT 6

Dividend Theories: Valuation under Gordon and Walter theories – Dividend irrelevance under M.M. theory – Assumptions – Limitations – Dividend Policy: Different policies and practices – Factors affecting dividend decision – Tax considerations in dividend decision when tax is levied at the hands of companies and recipients.
REFERENCES
1. Brigham and Ehrhardt, Financial Management: Theory & Practice, Thomson ONE, 2010
2. Brigham and Houston, Fundamentals of Financial Management, Thomson ONE, 2009.
3. Van Horne: Fundamentals of Financial Management, Prentice Hall, 2008
4. Jeff Madura, International Financial Management, South-Western College Pub., 2010
5. Prasanna Chandra, Financial Management, McGraw Hill, 2008.
6. Khan and Jain, Financial Management ,Tata McGrawHill, 2009
7. Pandey I M, Financial Management, Vikas Publishers, 2007.

Course : MBA (Banking and Finance)
Pattern : Semester System
Mode : Distance Education
Duration : Two years
Eligibility : Any degree from a recognized University (10+2+3)
Medium : English

COURSE OF STUDY & SCHEME OF EXAMINATIONS

Subject Code Title Total Marks
III SEMESTER
3.3 Banking Law and Practice 100
3.4 Central Banking and Monetary Management 100
3.5 International Banking and Foreign Exchange 100
IV SEMESTER
4.1 Computers and Banking 100
4.2 Investment Analysis and Portfolio Management 100
4.3 Project Finance 100
4.4 Mutual Fund Management 100
4.5 Merchant Banking 100
Total 2000

3.3: BANKING LAW AND PRACTICE

UNIT 1

Banking – Definition – Functions of commercial banks – Commercial banks and economic development – Indian commercial banking system – Nationalisation.

UNIT 2

Relationship between banker and customer – Definition of a customer – Debtor and Creditor relationship – Banker as trustee – Obligations of a banker: Obligation to honour cheques, and to maintain secrecy of accounts – Bankers’ Rights: Right of lien, Set off, Appropriation and to charge interest and incidental charges.

UNIT 3

Customers’ accounts with the banker: NRI deposits – Fixed deposit/unfixed accounts, Savings bank accounts, Recurring deposit accounts and Current accounts – Opening, operation and closing of such accounts – Legal aspects of entries in the pass book.

UNIT 4

Management of bank funds – Factors determining cash reserves of banks – Principles of sound lending – Collection of credit information – Different types of borrowers such as individuals, joint account holders, limited companies, partnership firms, trustees, local authorities and co-operative societies.

UNIT 5

Different types of securities – their suitability or otherwise as banking cover – different methods of charging them – precautionary measures to be taken in respect of advances against goods, documents of title to goods, stock exchange securities, life policies, real estate, FDR and book debts – Documentation in respect of various types of borrowers and securities.


UNIT 6

Negotiable Instruments - Definition – Essential features – Distinguishing features of cheque, bill and promissory note – Holder and holder in due course – Payment in due course.

Endorsment – definition – Kinds of endorsement – Crossing – Types – Paying banker – Points to be considered before passing a cheque for payment – statutory protection - Collecting banker – Duties – Statutory protection.

REFERENCE

1. M.L. Tannan, Banking Law and Practice in India, Thacker & Co.Ltd., Bombay.
2. Varshney and Sundaram, Banking Theory, Law and Practice, Sultan Chand & Sons, New Delhi.
3. M. Radhaswami and S.V. Vasudevan, A Textbook of Banking, S.Chand & Company Ltd., New Delhi.

3.4: CENTRAL BANKING AND MONETARY MANAGEMENT

UNIT 1

Money Market – Meaning – Composition of the money market – Characteristics of developed and underdeveloped money market – The Indian money market.

UNIT 2

Central Banking – Evolution – Definition – Characteristics of a central bank – Functions of a central bank : Central bank as bank of issue, government’s banker, agent and adviser, custodian of cash reserves of the commercial banks, Bank of rediscount and lender of last resort and custodian of the nation’s foreign exchange reserves.

UNIT 3

Creation of credit by commercial banks – Central bank as the controller of credit – Quantitative weapons of credit control: Bank Rate, OMOs and VCRR – Qualitative weapons of credit control: Margin requirements, consumer credit regulation, credit rationing, control through directives and moral suasion – Role of central bank in a developing economy.

UNIT 4

Monetary policy – Objectives: Exchange rate stability, Price stability, Neturality of money, Full employment and economic growth – Choosing between conflicting objectives – Efficacy of monetary policy.

UNIT 5

The Reserve Bank of India – Evolution – Organisation: – Central Board, local boards and departments in the central office – RBI as currency authority – RBI as banker to the government – RBI’s supervision over commercial banks – Licensing of banks – Regulations relating to capital, Reserves and liquid assets – Inspection of banks – Control over methods of operation and management – Training of banking personnel and banking education – Deposit insurance.

UNIT 6

Monetary policy of the RBI – Objectives – RBI’s instruments of general credit control: Bank Rate, Reserve requirements and OMOs, RBI’s direct credit regulation – Regulation of non-banking institutions – Credit planning in India.

Promotional functions of the RBI : RBI and rural credit – RBI and industrial finance – RBI and export credit – RBI and exchange control.

REFERENCE

1. D.M. Mithani, Money, Banking, International Trade and Public Finance, Himalaya Publishing House, Bombay
2. M.Radhaswami & S.V. Vasudevan, A Textbook of Banking, S.Chand, New Delhi, Reserve Bank of India, RBI: Functions and Working, RBI Publications.


3.5: INTERNATIONAL BANKING AND FOREIGN EXCHANGE

UNIT 1

Meaning of Foreign Exchange – Administration of foreign exchange – Functions of a foreign exchange department – Foreign currency accounts: Nostro Account and Vostro Account.

UNIT 2

Foreign Exchange Transactions: Spot and forward deals for the purchase of sale of foreign currencies – Selection of buying and selling rates and calculation of appropriate forward rates – Causes of fluctuations in exchange rates – Effects – Liberalised Exchange Rate Mechanism (LERMS) – Full convertibility of currency – Unified Exchange Rate System (UERS) – Full convertibility – SWIFT.

UNIT 3

Exchange Control: Objectives – Methods – Exchange control regulations relating to exports and imports – Foreign Exchange Management Act, 1999 – India’s foreign exchange problems – India’s recent foreign trade policy.

UNIT 4

Methods of International Payments: Instruments issued by correspondent banks – Foreign traveller’s cheques – Foreign inward remittance payment system – Methods of settling debts in international trade – Letter of Credit: Meaning – Features – Mechanism – Types – Advantages – Responsibilities and liabilities of parties – Uniform customs and practice for documentary credits.


UNIT 5

Financing Foreign Trade: Financing exports – Packing credit advances – Purchase and negotiation of bills – Collection of export bills – Advance against bills under collection – Incentives – Financing deferred payment and turnkey projects – Other services to exporters.

UNIT 6

Financing of Imports: Opening a letter of credit – Payment of import bills – Import trust receipt – Deferred payment imports – Loan syndication – EXIM bank – Export Credit Guarantee Corporation of India.

REFERENCES

1. Chatterjee AK, Principles of Foreign Exchange, Vol.I & II, Himalaya Publishing House Mumbai.
2. Jeevanandam C, Foreign Exchange – Practice, Concepts and Control, Sultan Chand & Sons, New Delhi.
3. Andley KK & Mattoo VJ, Foreign Exchange: Principles and Practice, Sultan Chand & Sons, New Delhi.

4.1: COMPUTERS AND BANKING
UNIT 1

Introduction to Computers: What is a computer? Brief history of computers – Early computers – Generations of computers – Uses of computers.

UNIT 2

Data Representation: Simple computer system – Basic concepts of data processing – Binary number system – Octal and hexadecimal – Representation of non-numeric data.

UNIT 3

Hardware: Anatomy of computer – CPU – Main memory – Peripheral controllers – Peripherals.

UNIT 4

Software: Need for software – What is software? Types of software – Software relevant to banking – Systems software – Operating systems – Language translators – Programming languages.

UNIT 5

Computerisation in Banks: Stand alone – Computer system – LAN – Local processing with batch updates – ATMs – Home banking – EFT – MICR.

UNIT 6
Internet and Intranet : Inter branch reconciliation – Security considerations – Accidental damage, Power failures and malicious damage – Operational problems.
REFERENCES

1. Bajwa K S, Bank Mechanisation, Skylark Publication.
2. Srivastava, Computer Applications in Banks, BTC, RBI.
3. Sanjay Soni & Vinayak Aggarwal, Computers and Banking, Sultan Chand & Sons.
4.2: INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT

UNIT 1
Investment: Concepts and goals – Types of investment – Financial – Real business – Personal – Institutional – Comparison of investments, speculation, gambling – Hedging – Concepts of portfolio and portfolio management – Goals – Risk and return trade off – Financial investment avenues – Fixed income – Varying income securities.

UNIT 2
Investment Analysis: Aspects of analysis – Analysis – Return analysis – Concepts, measures and computation of return of individual security and portfolio – Risk analysis – Concepts, types, measure, computation of risk of individual security and portfolio – Valuation analysis – Share valuation – Bond value – Price earnings analysis.

UNIT 3

Approaches to Investment Analysis: Fundamental analysis – Concept and components – Tools of economy, industry and company analysis – Technical analysis – Concept and tools – Assumption – Theories – Dow theory – Contrary opinion – The confidence index, breadth of market and strength analysis – Moving average analysis – Chart patterns.

UNIT 4

Portfolio Construction and Choice: Markowtz diversification – Efficient frontier – Risk-return indifferent curves – Portfolio choice – Single and two factorial models – Lagrange multiplier method.

UNIT 5
,
Capital Asset Pricing Model: Assumptions and application – Capital market line and security market line – Efficient market hypotheses – The weakly efficient, semi strongly efficient and strongly efficient market forms – Random-Walk theory.

UNIT 6
Portfolio Performance: Measures – Sharpe, Treynor and Jenson – Portfolio audit and portfolio revision – Need and methods – Formula plans.

REFERENCE

1. Francis J.C, Investment.
2. Francis J.C, Management of Investments.
4.3: PROJECT FINANCE

UNIT 1

What is a project? – Stages in a project cycle: Project identification, formulation, evaluation and implementation – Role of consultants in project management.

UNIT 2

Sources of finance for a project: Public issue of shares, debentures, public deposits, leasing, internal generation of funds, commercial papers, global depository receipts, borrowings from banks and FIs – Venture capital – Innovative instruments in the capital market.

UNIT 3

Project financing – Estimating the total capital requirements – Factors determining the fixed capital and working capital – Judicious financing plan – Capital gearing – Matching of requirements with available financial assistance from various sources.

UNIT 4

Process of lending for a project – Pre-sanction appraisal – Appraisal of managerial and technical aspects: Evaluation of managerial skills, past records, management and working of other group companies evaluation of appropriative technology, availability or raw materials and utilities and safeguards against pollution, effluent disposal/treatment.

UNIT 5

Project appraisal – Evaluation of commercial aspects: Estimation of demand supply gap, distribution channels and selling arrangements – Evaluation of financial aspects: Debt equity ratio, current ratio, debt service coverage ratio, return on investment, security margin, internal rate of return and breakeven analysis.

UNIT 6

Project appraisal – Economic analysis: Economies of scale, employment generation, social cost benefit analysis, contribution to government revenue, political stability, priority and evaluation of international competitiveness.

Project monitoring – Post sanction supervision and follow up – How to improve recovery? Industrial sickness: Warning signals and causes – Rehabilitation of a sick industrial unit – Role of the board for industrial and financial reconstruction (BIFR)

REFERENCE

1. B.B. Goel, Project Management: A Development Perspective, Deep and Deep Publications, New Delhi
2. A.K. Sengupta, Bank Credit to Industry, Skylark Publications, New Delhi.
3. Prasanna Chandra, Projects Preparations, Appraisal, Budgeting and Implementation, Tata McGraw Hill, New Delhi.


4.4: MUTUAL FUND MANAGEMENT
UNIT 1
Mutual Fund: Concept – Genesis – Classification of mutual fund schemes – Portfolio classification – Operational classification – Advantages of investing in mutual funds – Role of mutual funds in the development of capital market and the economy.
UNIT 2
Constitution and Organisation of Mutual Funds: Sponsors – Trustees – Duties and responsibilities of trustees – Trust Deed – Custodians – Asset Management Company – Functions of an AMC.
UNIT 3
Operational Activities of Mutual Fund: Designing, Launching and marketing and scheme – Portfolio management – Investment strategies.
UNIT 4
Regulation of Mutual Funds: Securities Exchange Board of India SEBI (MF) Regulations – Accounting norms – Revenue account – Balance sheet – Disclosure norms – Net Asset Value (NAV) – Valuation system for NAV – Pricing of units and NAV.
UNIT 5
Mutual Funds in India: Public sector mutual funds – Private sector mutual funds – Performance of such funds.
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UNIT 6
The UTI: Origin – Objectives – Schemes of the UTI – US 64 lmbroglio – Present status of UTI – Challenges for mutual funds in India in the liberalized environment.
REFERENCES
1. Lalit K Bansal, Mutual Funds: Management and Working.
2. Machiraju H R, Merchant Banking: Principles and Practice.

4.5: MERCHANT BANKING
UNIT 1
Merchant Banking: Meaning – Importance – Activities of a merchant banker – Project counseling – Loan syndication – Management of public issues – Underwriting, bankers to issue and other services – Growth of merchant banking in India – Role of the SEBI in regulating merchant banking industry – Role of NSE and OTCEI.
UNIT 2
Project related activities of a merchant banker: Corporate Counselling: Meaning – Problem areas of an enterprise – Organisational goals – Advisory role of a merchant banker – Loan Syndication: Meaning and scope – Steps in syndication.
UNIT 3
Capital Issue related activities of a merchant banker: Changing structure of Indian Capital Market – Management of pre-issue activities – Types and characteristics of corporate securities – Marketing of corporate securities – Steps to be taken by the issuing company and the lead manager – Underwriting.

UNIT 4
Management of post-issue activities – Processing of data – Reporting to SEBI – Undersubscription – Bridge loans – Allotment of shares – Listing of securities.
UNIT 5
Service oriented activities of a merchant banker: Mergers and Amalgamations: Meaning – Purpose – Types of mergers – Role of merchant bankers in mergers – Portfolio Management: Functions of portfolio managers – Explanation to risk – CAPM Approach to market operations.
UNIT 6
Miscellaneous activities of a merchant banker: Venture capital – Origin – Administration of venture capital fund – Mutual fund – Advantages – Classification of mutual funds – Factoring – Mechanism and types of factoring.
REFERENCES
1. Machiraju H R, Merchant Banking: Principles and Practice.
2. Dr. Verma J C, Bharat’s Manual of Merchant Banking.




Course : MBA (Education Management)
Pattern : Semester System
Mode : Distance Education
Duration : Two years
Eligibility : Any degree from a recognised University
Medium : English

COURSE OF STUDY AND SCHEME OF EXAMINATIONS
Subject Code Title Total Marks
III SEMESTER
3.3 Laws Relating to Education 100
3.4 Curriculum Designing 100
3.5 Education Infrastructure 100
IV SEMESTER
4.1 Education Institution Management 100
4.2 Institutional Linkage for Education Management 100
4.3 Marketing of Education Services 100
4.4 Quality in Education 100
4.5 Contemporary Issues in Education 100
Total 2000

3.3 : LAWS RELATING TO EDUCATION
UNIT 1

INDIAN TRUST ACT, 1882: Definitions - types of trusts – registration of trusts – characteristics of trusts – renewal of trusts – duties and liabilities of trustees – vacating the office of trust - rights and liabilities of beneficiaries – cancellation of trusts – tax exemptions.

UNIT 2

SOCIETIES REGISTRATION ACT, 1860: Definitions – registration of societies – submission of accounts – renewal – closure – cancellation of societies – offences and penalties.

UNIT 3
PRIVATE COLLEGES (REGULATION) ACT, 1976: Objectives – definitions – establishment of Private colleges – payment of grants – Management – obligations of managing committee – Government control of private colleges – accounts, audit, inspection and returns – offences and penalties.

UNIT 4
CONSUMER PROTECTION ACT, 1986: Definitions – consumer protection councils – structure, constitution, objects and jurisdiction – consumer redressal agencies – procedure for complaints – enforcement of orders of the council.

UNIT 5
EMPLOYEES’ PROVIDENT FUND & MISCELLANEOUS PROVISIONS ACT, 1952: Objects – application – definitions – EPF schemes – contribution – determination and recovery – obligations of employers – offences and penalties.

UNIT 6
NEGOTIABLE INSTRUMENTS ACT, 1881: Definitions – characteristics of negotiable instruments – parties to an instrument – types of instruments – Negotiation – types- crossing – types – payment of crossed cheques – endorsement – features – types and effect.

REFERENCE :
1. Bare Act Business Laws – one should know , Nabhi Publications N.D. Kapoor , Commercial & Industrial Law

3.4 : CURRICULUM DESIGNING


UNIT 1

Curriculum – meaning - philosophical, sociological, and psychological bases of curriculum - principles of curriculum designing - curriculum as an instrument of national development

UNIT 2

Factors influencing curriculum construction such as national political, economic, cultural, social and intellectual aspects – systems approach to curriculum construction – curriculum as an output in the system.

UNIT 3

Curriculum planning – development of programmes, syllabi and textbooks, characteristics of a good curriculum and a good textbook – overcoming present drawbacks in curriculum construction.

UNIT 4

Curriculum implementation – curriculum as an input in the system – curriculum transaction strategies at higher education level – traditional and non-traditional strategies – group and individual methods of instruction – lecture, demonstrations, seminars, symposia, workshops, brainstorming, case analysis and team teaching – components effective curriculum transaction.

UNIT 5

Resources for curriculum transaction – instructional materials, library and electronic devices, audio-visual devices, the chalkboard, overhead projector, liquid crystal display projector, laboratory and field experience – using internet and computesr for effective curriculum transaction.

UNIT 6

Curriculum evaluation – meaning of evaluation – objectives and methods of evaluation-measurement and evaluation in education-formative and summative evaluation tools of evaluation such as achievement test-psychological scales such as attitude scales, interest inventories, personality test-curriculum revision-need and principles to be adopted – curriculum designing and redesigning as continuous process.


REFERENCE :
1. Jenkins David and Shipman D. Martin, Curriculum-Introduction, Open Books Publication Ltd. 1976.
2. Joyce S. Choate, Lamoine J. Miller et al., Assessing and Programming Basic Curriculum Skills, Allyn and Bacon Inc. 1986.
3. Kaba, R.M. and Rishi Ram Singh, Curriculum Construction and youth Development, sterling publishers, New Delhi, 1987.
4. Mc Neil, J.D. Curriculum: A comprehensive Evaluation, Little Brown and Co. 1985.
5. NCTE, National Curriculum for Primary and Secondary Education. A framework, New Delhi, 1986.
6. Srivtsava, A.P. Teaching and Learning in 21st century, Indian Books Centre New Delhi, 1987.

3.5 : EDUCATION INFRASTRUCTURE

UNIT 1

Education Infrastructure : Meaning – Significance – Components – Macro – Micro Infrastructure – Its impact on academic / institutional development – Educational Infrastructure – Present scenerio.

UNIT 2

Funding for Infrastructure : Existing methods – Sources – Drawbacks – Additional sources – Alternative funding pattern.

UNIT 3

Buildings- Importance of buildings as education infrastructure - Types of Buildings – Laboratories – Class rooms – Seminar Hall – Auditoriums – Sports complex – Indoor Outdoor Gynasium – Swimming Pool – Their maintenance - Roads – Types of roads – Maintenance

UNIT 4

Electrical and Water supply – Importance of Electrical and Water Supply as Education Infrastructure - External Electrification – Internal Electrification – External water supply – Internal water supply- Drinking water – Purification - Distributions – Maintenance

UNIT 5

Telecommunications – Modern communication Technologies such as Internet – Internet – Edusat – Satelllite linkages – Establishment of Multimedia Labs – Maintenance.
UNIT 6

Macro infrastructure – National Highways – Airports – Ports –Its relevance and impact on Education – Development – Suggestive Model for Higher Education Complex.

REFERENCE:

1. Ansari , M.M. Trends in Educational Expenditure among the Central and State Universities : An Analysis of Sources, Methods and Patterns of Resource Allocation, New Delhi, AIU, 1990
2. Azad, J.L., A critical Study of the Financing of Higher Education in India, The Higher Learnig in India, Delhi, Vikas , 1974 : 51-77.
3. Barr, N, Alternative funding resources for higher education, Economic Journal, 103 (May): 718 – 728, 1993.
4. Ghosh, D.K., University System in India, Delhi, Rahul Publication, 1983.
5. Lumsden, Keith G., Efficiency in Universities : The LaPaz Papers, Amsterdam, Elsevier, 1974.




4.1: EDUCATION INSTITUTION MANAGEMENT

UNIT 1
Issues in Institution Management: Goal setting – Institution nurturing – Manpower grooming- Alliance with society – Planned development – Learning institution and environmental adaptation.

UNIT 2
Institutional Climate and Culture: Facts of institutional climate and culture – Factors influencing institutional climate and culture in our Education institution – Impact of these on institutional performance – Power and politics and their management.

UNIT 3
Change Management: Need for Change - Strategies for change management – Dealing with resistance to change- Planned obsolescence and change – Process and tools of change and development .

UNIT 4
Institutional Development: Organisation Development Intervention Strategies- Institutional Effectiveness: Nature and criteria – Management implications – Management of crisis – Management of growth.
Communication Management in Education institutions – Forms, Systems and other aspects– Online and Offline communication management.

UNIT 5
Activity Management: Managing student admissions – Planning, execution and control of the same – Managing conflicts with students and among students and among staff-members.

UNIT 6
Management of Examinations: Preparation for planning carrying out and control of conducting examination – Difficulties involved – Use of systematic appointments – Managing valuation of students’ works – Managing result publication and dispatch of mark statement – Convocation.
Reference Books:
1. Robbins, Organisation Behaviour
2. Fred Luthans , Organisation Behaviour
3. AIU, University News (Various Issues)
4. Rajavel, N., Management of Higher Educational Institutions
4.2: INSTITUTIONAL LINKAGE FOR EDUCATION MANAGEMENT

UNIT 1
Higher Education in India: Higher education system – National Policy on higher education – Agencies of higher education – Institutions in the higher education system – Administrative structure of higher education – Types of higher educational institutions.
UNIT 2
Institutional Linkage-I : University Grants Commission (UGC): Objectives – Functions – Schemes – Department of Science and Technology (DST): Objectives – Functions – Projects and programmes – Schemes for funding – National Assessment and Accreditation Council (NAAC) – Objectives – Functions – Assessment and accreditation procedures – Quality indicators.
UNIT 3
Institutional Linkage-II : All India Council for Technical Education (AICTE): Objectives – Functions – Policies and programmes – National Council for Teacher Education (NCTE): Objectives – Functions – Organisation structure – Regional Committees – Constitutions, functions – Procedure for recognition of teacher education institutes.
UNIT 4
Institutional Linkage-III : Medical Council of India (MCI): Constitution – Objectives – Functions – Procedure for registration – Regulations relating to professional conduct – Indian Council of Medical Research (ICMR): Objectives – Functions – Indian Nursing Council: Constitution – Objectives – Powers – Registration – Dental Council of India (DCI): Organisation structure – Registration – Pharmacy Council of India (PCI): Objectives – Functions – Regulations – Registration.
UNIT 5
Institutional Linkage-IV : Rehabilitation Council of India (RCI): Programmes of RCI – Rehabilitation training programmes – Inspection and recognition of institutions – Indian Council of Social Science Research (ICSSR): Functions – Sponsored programmes – Financial assistance – Research project programmes – Indian Council of Agricultural Research (ICAR): Functions – Thrust areas – Council of Scientific and Industrial Research (CSIR): Objectives – Functions – Structure.
Institutional Linkage-V : Sports Authority of India (SAI): Objectives – Programmes – Incentives for promotion of sports – Bar Council of India (BCI): Functions – Powers – Functions of State Bar Council.

UNIT 6
Institutional Linkage-VI : UNESCO: Organisation structure – Functions – Commonwealth of Learning (COL): Purpose and functions – Governance – Services offered – IGNOU: Objectives – Features – Functions – Thrust areas – Distance Education Council (DEC): Objectives – Powers and functions – Assessment and accreditation.

REFERENCE :

1. Bare Acts, Policy Notes on Establishment of each Institution.
2. Annual Reports of Relevant Institutions.
3. University News , Relevant Websites.

4.3: MARKETING OF EDUCATION SERVICES

UNIT-1
Services Marketing: Concept – Significance – Salient features – Service Mission – The behaviour profile of the learners – Segmenting learners market –Services Mix: Product, Price, Place, Promotion, People, Process, Physical Evidence.

UNIT-2
Product Mix: Education product planning and development – Innovative education – Modification – Diversification and dropping – Life Cycle concept in education ventures.

UNIT-3
Price Mix: Fee structure in Education – Objectives and methods – Regulatory aspects – Place Mix: Service delivery – Methods of distribution – Franchising – Off-Campus arrangement – Logistics management – Role of IT in dealing with barrier of distance.

UNIT-4
Promotion and Communication Mix: Education promotional strategies – Advertisement and publicity – Sales promotion – Personal selling – Word of mouth.

UNIT-5
People in Education Service – Internal marketing – Processes – Student support services – Physical evidence in education service.

UNIT-6
Service quality – Service quality dimensions – Developing service quality – Quality assurance in education – Bench marking – Learner relationship marketing – Quality assurance in teaching – Internationalisation and Globalisation of education marketing – Intellectual Property Rights in education service.
REFERENCE:
1. Jha S.M, “Services Marketing”, Himalaya Publishing, Mumbai, 1998.
2. Adrian Payne, “The Essence of Services Marketing”, PHI, New Delhi, 2000.
3. Helen Woodruffe, “Services Marketing”, Macmillan, Dehli, 1995.


4.4: QUALITY IN EDUCATION

UNIT 1
Quality in Higher Education: Quality related terminologies: Quality – Quality control – Quality assessment – Quality assurance – Need for quality in higher education – Factors influencing quality – Accountability: Impact of accountability and accreditation on stake-holders and society.

UNIT 2
Performance Indicators and Benchmarking in Higher Education: Performance Indicators: Concept – Types – Uses – Performance Indicators of NAAC – Benchmarking: Meaning – Types – Benefits – Methodologies and procedures.

UNIT 3
Quality Assessment and Accreditation: Meaning – Types – Accreditation procedure – Accreditation by NAAC: Existing practices – New methodologies and initiatives of NAAC accreditation – Re-accreditation process – National Board of Accreditation (NBA): Preamble – Need – Advantages – Process of Accreditation – Criteria and weightages.

UNIT 4
Total Quality Management in Education: Definition – Elements – Management plans – Approaches to TQM – TQM Process – Academic Audit: Objectives – Advantages – Limitations – Accreditation and Academic Audit.

UNIT 5
Quality in Global Perspective: Global standards – Strategies for matching global standards – International practices of accreditation – ISO 9000 Certification for Educational Institutions: Methodology for Implementation of ISO 9000 – Benefits – Limitations – Accreditation Vs ISO 9000 Certification.

UNIT 6

New Quality Perspectives in Higher Education: Capacity Building Model – Modification of Accreditation System – Industry Academia Partnership for quality education and research.


REFERENCE

1. Armond V. Feigerbaum, Total Quality Control, McGraw Hill.
2. Ron Collard, Total Quality, Jaico, Delhi.
3. John Bark, Essence of TQM, Prentice Hall, Delhi.
4. Willborn & Cheng, Global Management of Quality Assurance Systems, McGraw Hill.
5. Townsend & Gebhardt, Commit to Quality, John Wiley & Sons.


4.5 : CONTEMPORARY ISSUES IN EDUCATION

UNIT 1
Multiplicity of Courses: Tradition and off-shoot specialization courses – Distance and e-learning courses, full-time, part-time and own-time courses, Interdisciplinary, hybrid and interface courses: Issues and significance.

UNIT 2
Growth Dimensions: Growth in institutions at all levels – Growth in student strength – Heterogeneity of student population – Quantity vs Quality issues.

UNIT 3
Autonomy and Accountability: Issues relating to autonomy, accountability and accreditation of individual, departmental and institutional levels – Impact on stake-holders and the societal system – Autonomy as an instrument of transformational leadership – Leadership in education management - Change Management: Issues – Innovators – Adopters – Legends.

UNIT 4
Resources and Facilities: Govt. Funding: Size, trend and need for higher support – Private capital in educational investment – Community resources: Financial, intellectual, infrastructural and motivational resources: Harnessing and commitment thereof.

UNIT 5
Quality Management: Need for excellence in standard of education – Matching global standards: Challenges and strategies – Top-down and bottom-up approaches – SWOT analysis of every constituent – ISO standards.

UNIT 6
Relations Management: Internal and external relations – Campus tranquility management – Stakeholders participation in management – Extracurricular activities for institution and social bonding extension services and outreach programmes for societal development initiatives.
Systems Orientation: Education as an integral part of every individual, family and society – Open Vs closed systems approach – Concepts of management, digital management, virtual management – System issues: Bench marking, MOUs, Franchising, Downsizing, Emotional intelligence and Tecno-ethics.

REFERENCE :

1. Hanna DE and Associates, Higher Education in the era of Digital Competition – Choices and challenges, Modison, WI, Atwood Publishing, 2000.
2. Catherine M and David M, Educational Issues in the Learning Age, London.
3. Ann FL and Associates, Leading Academic Change: Essential Roles for Departmental Chairs, San Fransisco, Jossey-Bass Publishers, 2000.

Course : MBA (Hospital Management)
Pattern : Semester System
Mode : Distance Education
Duration : Two years
Eligibility : Any degree from a recognised University (10+2+3)
Medium : English


COURSE OF STUDY AND SCHEME OF EXAMINATIONS
Subject Code Title Total Marks
III SEMESTER
3.3 Principles of Hospital Management 100
3.4 Hospital Planning and Designing 100
3.5 Materials Management in Hospitals 100
IV SEMESTER
4.1 Hospital Records Management 100
4.2 Hospital Related Laws 100
4.3 Marketing of Hospital Services 100
4.4 Quality Management in Hospitals 100
4.5 Hospital Hazards Management 100
Total 2000

3.3: PRINCIPLES OF HOSPITAL MANAGEMENT

UNIT-1

Hospital Management - Meaning - Importance - Hospital Planning - Meaning - Rationale - Types of plans - Planning process - Steps in hospital planning Process - MBO in hospitals - Need - Process - Advantages and limitations - Decision-making - Meaning and importance - Types - Process.

UNIT- 2

Hospital Organisation - Meaning - structures - Organisation Chart - Delegation Vs Decentralisation - Departmentation - Organisational competence - Core competence - Strategic alliances.

UNIT - 3
Direction – Meaning and significance – Principles of effective direction – Supervision – Leadership in hospitals – Meaning – Scope – Importance – Styles – Qualities of successful leader.

UNIT - 4
Motivation in Hospitals – Meaning – Types – Motivational theories – Their impact on hospital management – Motivating the employees of hospitals.

UNIT - 5
Hospital Communications – Types – Barriers – Methods to overcome barriers – Principles of effective communication – Coordination – Importance of coordination in hospitals – Techniques of coordination.

UNIT - 6
New Perspectives in Management: Business Process Outsourcing – Business Process Re-engineering – Enterprise Resource Planning – Supply Chain Management.

REFERENCE:
1. Essentials of Management : Koontz and O’ Donnel
2. Management : Griffin
3.4: HOSPITAL PLANNING AND DESIGNING


UNIT 1:

Introduction :Introduction to Hospital - Classification – Changing role of hospitals – Role of hospital administration – Hospital as a system – Hospital and Community.

UNIT 2

Planning :Principles of planning – egionalisation – Hospital planning team – Planning process – Size of the hospital – Site selection – Hospital architect – Architech report – Equipping a hospital – Interiors and Graphics – Construction and Commissioning.

UNIT 3

Technical Analysis : Assessment the extent need for the hospital services – Demand and need – Factors influencing hospital utilisation – Bed planning –Land requirements – Project cost – Space requirements – Hospital drawings and documents.

UNIT 4

Hospital Design : Building requirement – Entrance and ambulatory zone – Diagnostic zone – Intermediate zone – Critical zone – Service zone – Administrative zone.

UNIT 5

Facilities Planning : Transport – Communication –Food services – Mortuary - Information system – Minor facilities – others.

UNIT 6

Standard in Hospital : Voluntary and mandatory standards – General standards –Mechanical standards – Electrical standards – Standard for centralised medical gas system – Standards Biomedical waste.

REFERENCE

1. G.D. Kunders, Designing for Total Quality in Health Care.
2. Ervin Putseps, Modern Hospital
3. Macaulary HMC and Liewelyn – Davis, Hospital Planning and Administration
4. Dr.Ashok Sahni – Hospital Planning.
5. Frank E-Fischer – How to Achieve Effective Communication
6. BM Sakharkar – Principles of Hospital Administration and Planning

3.5: MATERIALS MANAGEMENT IN HOSPITALS

UNIT 1
Materials Management: Concept – Objectives – Importance – Material planning – Objectives – Integrated approach to material planning and control – Relevance of materials management to hospitals.
UNIT 2
Purchasing – Types – Significance of purchasing policy – Principles of scientific purchasing – Factors of purchasing – Essence of sound purchasing policy – Purchasing methods – Purchasing procedure.
UNIT 3
Imports of equipments and medicines for hospitals – Documents – Procedure.
UNIT 4
Material Handling: Importance – Principles – Benefits – Material handling equipments – Selection of material handling equipments.
UNIT 5
Stores Management: Objectives – Functions – Stores location – Store accounting and records – Stock verification.
UNIT 6
Inventory Management: Concept – Importance – Techniques.
REFERENCE :
1. Hospital Medical International Pvt. Ltd., Hospital Administration, Office Journal of I.H.A


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