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Old April 20th, 2015, 03:56 PM
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Default Alagappa University MBA Syllabus

I am pursing M.B.A. (Retail Management) from Alagappa University and I want the syllabus of it so can you please provide me? Also provide me the previous year question paper of M.B.A. (Retail Management) of Alagappa University for the preparation of the exams?

As you are looking for syllabus of MBA Program offered by Alagappa University, so here I am providing complete syllabus:

Alagappa University MBA Program Syllabus

4MBA1C1 Core – I – Management Theory and Practice
4MBA1C2 Core – II – Managerial Economics
4MBA1C3 Core – III – Accounting For Managers
4MBA1C4 Core – IV – Organisational Behaviour

4MBA2C1 Core – V – Marketing Management
4MBA2C2 Core – VI – Human Resource Management
4MBA2C3 Core – VII –Operations Management and Information System
4MBA2C4 Core – VIII – Financial Management
4MBA2C5 Core – IX – Business Research Methods

4MBA3C1 Core – X – Business Environment and Law
4MBA3C2 Core – XI – Operations Research
4MBA3C3 Core – XII –Summer Project Report
Elective – I
Elective – II
Elective – III

4MBA4C1 Core – XIII –Strategic Management
4MBA4C2 Core – XIV – Entrepreneurial Development
Elective – IV
Elective – V

Merchant Banking and Financial Services
Security Analysis And Portfolio Management
Working Capital Management

Customer Relationship Management
Consumer Behaviour
Sales Management

Organisational Development and Change Management
Human Resource Development
Labour Laws

Software Engineering
Enterprise Resource Planning
E-Commerce Technology And Management

Unit I

Introduction: The concept of management - Development of management thoughts – Schools of Management thought – Classical, Neo-classical and Modern; the process of Management. Contribution of F.W. Taylor, Henri Fayol, Elton Mayo and Peter F. Drucker - Emergence of modern management thought.

Unit II

Planning: Nature and Purpose of planning; types of plans, objectives of plans – Premises; decision-making; forecasting and planning; planning process; limitation of planning. MBO process

Unit III

Organising: Nature and purpose of organizing; organisation levels and span of management; departmentation – line and staff relations - centralisation and decentralisation - Delegation of authority - Formal and informal organization. Introduction to committee and Types of committees

Unit IV

Staffing and Directing: Nature and purpose; an introduction to acquisition, maintenance and development of manpower – Introduction to Leadership, motivation and communication.

Unit V

Controlling – The control process – common types of standards used in control Process – control techniques – Co-ordination – Need – Types – Problems – Approaches to achieve effective co-ordination


1. Koontz and O’Donnel, Management A Global Perspective (10th ed.) McGraw Hill,
2. Stoner James A.F.,Freeman R. Edwardand Daniel Gilbel, Management Practices, PHI,
3. Indigenous & Modern Systems of Administration and Management, N.P. Rao, Kanishka Pub, New Delhi
4. Management- Theory and Practice, B.S. Moshal, GalgotiaPublication, New Delhi.
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Last edited by Neelurk; April 28th, 2020 at 05:32 PM.
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Old March 1st, 2017, 04:35 PM
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Default Re: Alagappa University MBA Syllabus

Recently I have submitted application form for admission in MBA Program at Alagappa University. Now I need syllabus to buy books. So will you please give syllabus of MBA Program of Alagappa University?
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