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July 9th, 2013, 10:09 AM
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| Re: Anna University B.E mechanical Engineering elective syllabus
Here I am giving B.E mechanical Engineering elective syllabus of Anna University: Semester 6 Elective 1 Marketing Management: UNIT I MARKETING PROCESS Definition, Marketing process, dynamics, needs, wants and demands, marketing concepts, environment, mix, types. Philosophies, selling versus marketing, organizations, industrial versus consumer marketing, consumer goods, industrial goods, product hierarchy UNIT II BUYING BEHAVIOUR AND MARKET SEGMENTATION Cultural, demographic factors, motives, types, buying decisions, segmentation factors - demographic -Psycho graphic and geographic segmentation, process, patterns. UNIT III PRODUCT PRICING AND MARKETING RESEARCH Objectives, pricing, decisions and pricing methods, pricing management. Introduction, uses, process of marketing research. UNIT IV MARKETING PLANNING AND STRATEGY FORMULATION Components of marketing plan-strategy formulations and the marketing process, implementations, portfolio analysis, BCG, GEC grids. UNIT V ADVERTISING, SALES PROMOTION AND DISTRIBUTION Characteristics, impact, goals, types, and sales promotions- point of purchase- unique selling proposition. Characteristics, wholesaling, retailing, channel design, logistics, and modern trends in retailing. Quality Control & Reliability Engineering: UNIT I INTRODUCTION AND PROCESS CONTROL FOR VARIABLES Introduction, definition of quality, basic concept of quality, definition of SQC, benefits and limitation of SQC, Quality assurance,Quality control: Quality cost-Variation in processcauses of variation –Theory of control chart- uses of control chart – Control chart for variables – X chart, R chart and chart -process capability – process capability studies and simple problems. Six sigma concepts UNIT II PROCESS CONTROL FOR ATTRIBUTES Control chart for attributes –control chart for non conformings– p chart and np chart – control chart for nonconformities– C and U charts, State of control and process out of control identification in charts, pattern study. UNIT III ACCEPTANCE SAMPLING Lot by lot sampling – types – probability of acceptance in single, double, multiple sampling techniques – O.C. curves – producer’s Risk and consumer’s Risk. AQL, LTPD, AOQL concepts-standard sampling plans for AQL and LTPD- uses of standard sampling plans. UNIT IV LIFE TESTING - RELIABILITY Life testing – Objective – failure data analysis, Mean failure rate, mean time to failure, mean time between failure, hazard rate – Weibull model, system reliability, series, parallel and mixed configuration – simple problems. Maintainability and availability – simple problems. Acceptance sampling based on reliability test – O.C Curves. UNIT V QUALITY AND RELIABLITY Reliability improvements – techniques- use of Pareto analysis – design for reliability – redundancy unit and standby redundancy – Optimization in reliability – Product design – Product analysis – Product development – Product life cycles. Refrigeration & Air conditioning: UNIT I REFRIGERATION CYCLE Review of thermodynamic principles of refrigeration. Carnot refrigeration cycle – Vapor compression refrigeration cycle – use of P.H. charts – multistage and multiple evaporator systems – cascade system – COP comparison. Air Refrigeration cycles. UNIT II REFRIGERANTS AND SYSTEM COMPONENTS Compressors – reciprocating and rotary (elementary treatment), Types of condensers, evaporators, cooling towers – Functional aspects. Refrigerants – properties – selection of refrigerants, Alternate Refrigerants, Cycling controls. UNIT III PSYCHROMETRY Psychrometric processes use of psychrometric charts – Grand and Room Sensible Heat Factors – bypass factor – air washers, requirements of comfort air conditioning, summer and Winter Air conditioning. UNIT IV AIR CONDITIONING SYSTEMS Cooling load calculation working principles of – entralized Air conditioning systems, Split, Ductable split, Packaged Air conditioning, VAV & VRV Systems. Duct Design by equal friction method, Indoor Air quality concepts . UNIT V UNCONVENTIONAL REFRIGERATION CYCLES Vapor Absorption system – Ejector jet, Steam jet refrigeration, thermo electric refrigeration. APPLICATIONS – ice plant – food storage plants – milk – chilling plants. Renewable Sources of Energy : UNIT I SOLAR ENERGY Solar Radiation – Measurements of solar Radiation and sunshine – Solar Therma Collectors – Flat Plate and Concentrating Collectors – Solar Applications – fundamentals of photo Voltaic Conversion – solar Cells – PV Systems – PV Applications. UNIT II WIND ENERGY Wind Data and Energy Estimation – wind Energy Conversion Systems – Wind Energy generators and its performance – Wind Energy Storage – Applications – Hybrid systems . UNIT III BIO - ENERGY Biomass, Biogas, Source, Composition, Technology for utilization – Biomass direct combustion – Biomass gasifier – Biogas plant – Digesters – Ethanol production – Bio diesel production and economics. UNIT IV OTEC, TODAL, GEOTHERMAL AND HYDEL ENERGY Tidal energy – Wave energy – Data, Technology options – Open and closed OTEC Cycles – Small hydro, turbines – Geothermal energy sources, power plant and environmental issues. UNIT V NEW ENERGY SOURCES Hydrogen, generation, storage, transport and utilization, Applications: power generation, transport – Fuel cells – technologies, types – economics and the power generation Industrial Tribology: Quote:
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