Will you please provide me the Annamalai University Post Graduate Diploma in Business Administration- Marketing Management Exam Previous Years Question Papers????

This is the Annamalai University Post Graduate Diploma in Business Administration- Marketing Management Exam Previous Years Question Papers:

5. Discuss at least four methods of sales
forecasting. (20)

6. Explain packaging and its functions. (20)

7. What do you understand by product planning
and development ? (20)

8. Explain the concept of product life cycle and
discuss how it is related to the different stages
of market development. (20)

9. “The money spent on advertising is an
investment and is not a waste”. Do you agree ?
Give reasons for your answer. (20)

10. Explain the various tools of public relations
with examples. (20)

Annamalai University PGBA Marketing Management Exam Paper



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