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April 6th, 2017, 10:26 AM
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Join Date: Mar 2012
Avinashilingam University MBA

Can you provide me the syllabus of M.B.A (Master of Business Administration) (General) program offered by Avinashilingam University?

The syllabus of M.B.A (Master of Business Administration) (General) program offered by Avinashilingam University is as follows:

SEMESTER – I

Paper – 1


MANAGEMENT AND ORGANISATIONAL BEHAVIOUR
(Theory – 4 hrs /week)

UNIT I EVOLUTION AND GROWTH OF MANAGEMENT THOUGHT (16 hrs)
Concepts, Theory and Practice: The Evolution of Management Thought - Scientific
Management School, Organisational School, Behavioural School, Quantitative School,
Integration School, Contemporary School, The operational or management process approach
Recent Contributions- Patterns of Management Analysis - The managerial roles approach, Mc
Kinsey’s 7-S approach

UNIT II PLANNING, ORGANISING AND DIRECTION (16 hrs)
Planning –Nature, Purpose, Types, Process for Planning -Concept of MBO, MBE, MBWA
Objectives, Policies, Procedures, Strategies
Decision Making-Approaches, Decision Making under Certainty, Uncertainty and Risk, Group
Decision Making, Guidelines
The Nature of Organising -Types of Organisations, Organisational Levels, Process of
Organising, Line/Staff Authority, Decentralisation and Delegation, Effective Organising
Direction - Supervision - Span of Supervision - Factors - Graicuna’s theory of span of
management

UNIT III MOTIVATION, CONTROL AND COORDINATION (16 hrs)
Motivation - Elements - Importance - Methods - Morale
Controlling -Control Process, Requirements for effective Control, Critical Control Standards and Techniques, Maintenance Vs Crisis Management, Overall Control Process.
Coordination - Definition - Characteristics - Objectives - Principles – Techniques
Leadership: Theories, outlines, approaches-Power and Authority.

UNIT IV ORGANISATIONAL BEHAVIOUR (16 hrs)
Individual Behaviour – Foundations – Personality, Perception, Learning, Attitudes & values
Group Behaviour - Foundations – Group Process, Group Tasks, Types, Group Development –
Conflict Management – Case incidents.

UNIT V LATEST CONCEPTS (16 hrs)
Global Management-Managerial Functions in International Business. ERP: -SCM-CRM-Reengineering.
TQM-Six Sigma-Information Technology in Management


Syllabus of M.B.A (General) program Avinashilingam University





Last edited by Neelurk; June 29th, 2020 at 04:20 PM.
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