Hey as per my idea doing BBA is good choice as it give good career path and here I am giving you its details

Qualification
Candidate should be 12th pass out from recognised university

Duration
Course is of 3 years

Syllabus
Semester 1
Unit I
Overview of Marketing: Consumer vs. Market, Meaning of Market, Types of Markets, Kinds of Goods; Evolution of Marketing; Classification of Markets: Geographical Basis, Product Basis and Competition Basis; Characteristics and Significance of Marketing.
Unit II
Marketing Environment: Need for Studying Environment, Importance of Environmental Analysis, Kinds of Marketing Environment: Economic Environment, Political, Legal, Technological, Social and Cultural Environment; Strategies to Deal with Marketing Environment.

Unit III
Marketing Research Process: Importance of Marketing Research, Scope and Significance of Marketing Research, Types of Marketing Research: Advantages, Limitations, Marketing Research Process.
Unit IV
Market Segmentation and Selecting Target Markets: Meaning of Market Segmentation, Bases for Market Segmentation, Criteria for Effective Market Segmentation, Advantages of Segmentation, Market Targeting.

Unit V
Positioning: The Positioning Concept, The Process of Developing a Position, Positioning Strategies, Elements of Positioning; Product Concept: Basic Concept of Product, Product Differentiation, Differentiation Tools, Product Classification, Product Mix and Product Line.

Address:
Jammu University
Baba Ambedkar Road,
Jammu Tawi,
Jammu,
Jammu and Kashmir,
India- 180006