2023 2024 EduVark > Education Discussion > General Discussion


  #2  
January 14th, 2016, 12:00 PM
Super Moderator
 
Join Date: Mar 2012
Re: Best MBA for Brand Management

As you have asked about the best institutes for Brand Management, I am giving you list some schools

School Name and courses provided by them:


1. Northwestern (Kellogg)

Customer Analytics

Advertising Strategy

Digital Marketing and eCommerce

Marketing Strategy

C-Suite and Boardroom Dynamics

2. Pennsylvania (Wharton)

Marketing Management Strategy

Pricing Policy

Strategic Brand Management

Consumer Behavior

Marketing Research

3. Stanford


Monetization – Choosing a Business Model

Customer Acquisition for New Ventures

Persuasion

Building Innovative Brands

4) Harvard


Strategic Marketing in Creative Industries

Digital Marketing Strategy

Luxury Marketing

Business Marketing and Sales

Retailing

5) Chicago (Booth)

Building Effective Go-To Marketing Organizations and Marketing
Research (Experiential Lab Course)

Developing New Products and Services (Experiential Lab Course)Consumer
Behavior

Marketing and E-Commerce

Pricing Strategies

Data-Driven Marketing

Laboratory in New Product and Strategy Development: Management Lab

6) Michigan (Ross)

Strategic Marketing Planning

Strategic Brand Management

Models for Marketing Decisions: Marketing Engineering

Marketing Research and Design Analysis

Innovation in New Products and Services

Sensory Marketing

Co-creation of Value

7) Duke (Fuqua)

Behavioral Economics

Consumer Behavior

Marketing Strategy

Marketing of Innovation

8) Columbia


Internet Wars

Behavioral Economics & Decision Making

Integrated Marketing Strategy

Mobile Marketing

Systematic Creativity in Business

9) New York (Stern)


Brand Strategy

Consulative Selling

Competitive Strategy in the Marketplace

Data-Driven Decision Marketing

Craft and Commerce of Cinema: Cannes Film Festival

Digital Media Innovation

10) Texas (McCombs)


Design Thinking for Business

Innovation Analysis of Markets

Data Analytics and Dynamic Pricing

Leveraging Marketing Metrics


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