As per your request here I am providing you information about the Concept Marketing Meaning, Production Concept as well as Sales Concept.

Here I am telling you about it as you want;

Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.


The Marketing Concept

The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.

Today most firms have adopted the marketing concept, but this has not always been the case.

In 1776 in The Wealth of Nations, Adam Smith wrote that the needs of producers should be considered only with regard to meeting the needs of consumers.

While this philosophy is consistent with the marketing concept, it would not be adopted widely until nearly 200 years later.

To better understand the marketing concept, it is worthwhile to put it in perspective by reviewing other philosophies that once were predominant.

While these alternative concepts prevailed during different historical time frames, they are not restricted to those periods and are still practiced by some firms today.

The Production Concept;

The production concept prevailed from the time of the industrial revolution until the early 1920's.

The production concept was the idea that a firm should focus on those products that it could produce most efficiently and that the creation of a supply of low-cost products would in and of itself create the demand for the products.

The key questions that a firm would ask before producing a product were:
Can we produce the product?

Can we produce enough of it?



The Sales Concept;

By the early 1930's however,
Mass production had become commonplace,
Competition had increased, and
There was little unfulfilled demand.

Around this time,
firms began to practice the sales concept (or selling concept),
under which companies not only would produce the products, but also would try to convince customers to buy them through advertising and personal selling.

Before producing a product, the key questions were:
Can we sell the product?
Can we charge enough for it?

The sales concept paid little attention to whether the product actually was needed;
The goal simply was to beat the competition to the sale with little regard to customer satisfaction.

Marketing was a function that was performed after the product was developed and produced, and many people came to associate marketing with hard selling.

Even today, many people use the word "marketing" when they really mean sales.

The Marketing Concept;
After World War II, the variety of products increased and hard selling no longer could be relied upon to generate sales.

With increased discretionary income, customers could afford to be selective and buy only those products that precisely met their changing needs, and these needs were not immediately obvious.
The key questions became:

What do customers want?

Can we develop it while they still want it?

How can we keep our customers satisfied?

In response to these discerning customers, firms began to adopt the marketing concept, which involves:


Focusing on customer needs before developing the product

Aligning all functions of the company to focus on those needs

Realizing a profit by successfully satisfying customer needs over the long-term

When firms first began to adopt the marketing concept, they typically set up separate marketing departments whose objective it was to satisfy customer needs.

Often these departments were sales departments with expanded responsibilities.

While this expanded sales department structure can be found in some companies today, many firms have structured themselves into marketing organizations having a company-wide customer focus.

Since the entire organization exists to satisfy customer needs, nobody can neglect a customer issue by declaring it a "marketing problem" - everybody must be concerned with customer satisfaction.