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  #1  
April 27th, 2015, 08:22 AM
Super Moderator
 
Join Date: Mar 2012
Calicut University News In Malayalam

I want the details of latest news of the admission in the Department of Malayalam of Calicut University so can you please tell me the website from which I will get the latest news of the department? Tell me when the admission process will start?

As you want syllabus of B.Com IInd Semester Course of Calicut University, so here I am providing complete syllabus.

Calicut University B.Com IInd Semester Syllabus MARKETING MANAGEMENT
Module I
MARKETING MANAGEMENT
CONSUMER BEHAVIOUR
MARKET SEGMENTION AND TARGET MARKET

Module II
PRODUCT
PRICING

Module III
PHYSICAL DISTRIBUTION

Module IV
PROMOTION

Module V
RURAL MARKETING
VI ELECTRONIC MARKETING

MARKETING MANAGEMENT
Product Oriented Definition
The emphasis is given on products.
In1985 AMA redefined marketing as “Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.”

Customer- Oriented Definition
Here the emphasis is on customers and their satisfaction.
In the words of Philip Kotler “Marketing is the human activity directed at satisfying needs and wants through an exchange process.”

Value Oriented Definition (Modern Definition)
In 2004 the American Marketing Association defined “Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.”

What is marketed?
Marketing people market 10 types of entities; let’s take a quick look at these;
GOODS physical goods constitute the bulk of most countries production and marketing efforts.

SERVICES services include the work of airlines, hotels, cars rental firms, barber and beauticians, maintenance and repair people, and accountants, bankers, lawyers ,engineers doctors, software programmers, and management consultants.

EVENTS marketers promote time-based events, such as major trade shows, artistic performances, and company anniversaries. Global sporting events such as the Olympics and the World cup are promoted aggressively to both companies and fans.

EXPERIENCES by orchestrating several services and goods, a firm can create, stage and market experiences. Veega land, Black Thunder etc represents this kind of experiential marketing.

PERSONS celebrity marketing is a major business, Artists, Musicians, CEOs, physicians, high- profile lawyers and financiers, and other professionals all get help from celebrity marketers.

PLACES cities, states, regions, and whole nations compete actively to attract tourists, factories, company headquarters, and new residents. Place marketers include economic development specialists, real estate agents, commercial banks, local business associations, and advertising and public relations agencies.

PROPERTIES properties are intangible rights of ownership of either real property (real estate) or financial property (stocks and bonds). Properties are bought and sold, and these exchanges require marketing.

Calicut University B.Com IInd Semester Syllabus MARKETING MANAGEMENT




Last edited by Neelurk; April 24th, 2020 at 01:26 PM.
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  #2  
March 1st, 2017, 04:30 PM
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Re: Calicut University News In Malayalam

I am pursuing B.Com from Calicut University. Recently I have passed Ist Semester of this Course and waiting for starting of IInd Semester. I heard news from someone that the IInd Semester classes will start in next week. So will you provide syllabus of B.Com IInd Semester Course (Malayala Sahithya Parichayam Subject) of Calicut University?


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