The syllabus of M.B.A (Master in Business Administration) program of CPOP-SDE of Bharathiar University is as follows:

1. EVENTS MANAGEMENT
Unit I
Introduction - Definitions and frameworks - Categories and typologies -Historical contexts and
precedents -Characteristics of events -The market demand for events -Introduction - Size and
scope of the events market - Determinants and motivations- The structure of demand for events.
THE EVENTS BUSINESS: supply and suppliers: Introduction -The structure of events services:
public sector -The structure of events services: private sector - Companies and their roles -
Voluntary bodies, committees and individuals. SOCIAL, ECONOMIC, POLITICAL AND
DEVELOPMENTAL IMPLICATIONS: Introduction - Social and community implications -
Economic implications - Political implications - Developmental implications –

Unit II : Managing Events
MAKING A START: Introduction - Getting organized- Event feasibility: finding and testing an
idea - The screening process - Progressing the idea. EVENTS PLANNING: Introduction - The
planning process - Objectives, environmental search and information-gathering - Demand and
operational planning - Financial planning - Marketing planning - Getting it together

Unit III: FINANCIAL MANAGEMENT AND THE BUDGET
Introduction - Objectives and financial planning - Creating a budget - The detailed budget -Who
spends what -Other sources of income -Sponsorship and public funding. THE EVENT: Creating
the ambience

Unit IV: MARKETING AND PUBLIC RELATIONS FOR EVENTS
Introduction - The target market - How to influence the target market - The marketing plan -
Marketing for a new event - Marketing for repeat events and new editions. MANAGING THE
EVENT AS A PROJECT: Introduction - The event as a project - Risk management - Legalities
and insurance - Systems set-up and ticketing - Operational activities

Unit V: THE ORGANIZATION MANAGER AND THE TEAM
Introduction - Organization - Organizational effectiveness -Staffing: professional or volunteer -
Factors influencing the number and type of staff - Finding staff - Running the event on the day.
CLOSE-DOWN, EVALUATION AND LEGACIES: Introduction - Close-down Evaluation -
Divestment and legacies.

Bharathiar University CPOP MBA Syllabus





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