As you Asking for the Syllabus of the Class 12th Commerce Subject Business Studies of the Gujarat Board of Secondary Education

Syllabus of the Class 12th Commerce Subject Business Studies of the Gujarat Board of Secondary Education is given below

Business Studies
Part A: Principles and Functions of Management
Unit I: Nature and significance of Management
• Management - concept, objectives, importance
• Management as Science, Art, Profession.
• Levels of management
• Management functions - planning, organizing, staffing, directing and controlling
• Coordination - nature and importance

Unit 2: Principles of Management
• Principles of Management - meaning, nature and significance
• Fayol’s principles of management
• Taylor’s Scientific Management - Principles and Techniques

Unit 3: Business Environment
• Business Environment - meaning and importance
• Dimensions of Business Environment - Economic, Social, Technological, Political and Legal
• Economic Environment in India; Impact of Government policy changes on business and industry, with special reference to adoption of the policies of liberalization, privatization and globalisation

Unit 4: Planning
• Meaning, features, importance, limitations
• Planning process
• Types of Plans - Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme.

Unit 5: Organising
• Meaning and importance.
• Steps in the process of organising.
• Structure of organization - functional and divisional.
• Formal and informal organization.
• Delegation: meaning, elements and importance.
• Decentralization: meaning and importance.

Unit 6: Staffing
• Meaning and importance of staffing
• Staffing as a part of Human Resource Management
• Staffing process
• Recruitment - meaning and sources
• Selection - meaning and process
• Training and Development - meaning and need. Methods of training

Unit 7: Directing
• Meaning, importance and principles
• Elements of Directing
Supervision - meaning and importance
- Motivation - meaning and importance, Maslow’s hierarchy of needs; Financial and non-financial incentives.
- Leadership - meaning, importance; qualities of a good leader
- Communication - meaning and importance, formal and informal communication; barriers to effective communication.

Unit 8: Controlling
• Meaning and importance
• Relationship between planning and controlling
• Steps in the process of control
• Techniques of controlling : budgetary control,

Part B : Business Finance and Marketing
Unit 9: Financial Management
• Meaning, role, objectives of financial management
• Financial decisions : meaning and factors affecting
• Financial planning - meaning and importance.
• Capital Structure - meaning and factors
• Fixed and Working Capital -Meaning and factors affecting its requirements.


Unit 10: Financial Markets
• Concept of Financial Market: Money Market and its instruments.
• Capital market and types - primary and secondary market.
• Distinction between capital market and money market.
• Stock Exchange - meaning, functions, NSEl, OCTEI, Trading Procedure.
• Securities and Exchange Board of India (SEBI)- Objectives, Functions.

Unit 11: Marketing Management
• Marketing - meaning, functions and role, marketing and selling
• Marketing management philosophies.
• Marketing mix – elements
- Product - nature, classification, branding, labeling and packaging
- Price - Factors determining fixation of price
- Physical distribution: Elements; Channels of distribution : types, function, choice of channels
- Promotion -Elements of promotion mix; Advertising - role, limitations, objections against advertising. Personal selling - meaning, importance; Sales promotion - merits, limitations, methods ; Publicity - meaning and role.

Unit 12: Consumer Protection
• Importance of consumer protection
• Consumer rights
• Consumer responsibilities
• Ways and means of consumer protection - Consumer awareness and legal redressal with reference to Consumer Protection Act.
• Role of consumer organizations and NGOs

For more details you may Contact to the Gujarat Board of Secondary Education the contact details Are given below

Contact Detials
Gujarat Board of Secondary Education
Address: Near Old Sachivalaya, Sector 10B, Sector 10, Gandhinagar, Gujarat
Phone: 095226 21522