Will you please give me question paper for Gujarat Technological University, MBA, 2nd Sem.,-Marketing Management Examination ?

Here I am giving you question paper for Gujarat Technological University, MBA, 2nd Sem.,-Marketing Management Examination in PDF file attached with it so you can get it easily..

Q.3 (a) Critics of Nike often complain that its shoes cost almost nothing to make, yet cost the
consumer so much. Identify the elements of providing and communicating value that
add to Nike’s cost structure and result in the high price of Nike’s shoes.
07
(b) Most studies indicate that the market pioneer gains the greatest advantage in the
marketplace. What are the sources of the pioneer’s advantage?
07

Q.4 (a) Developing brand strategies for a service brand requires special attention to the
elements of branding and marketing. Explain why it is different for branding a service
versus a tangible product.
07
(b) Discuss in detail the process for new product development. 07
OR

Q.4 (a) Being a circulation manager of Vernacular news paper show your preference for
penetration Vs. Skimming strategy for long term business in Gujarat with suitable
examples.
07

(b) The vast array of products that consumers buy can be classified on the basis of
shopping habits and are broken down into four main areas. List these four main
classifications of consumer goods and explain what elements are included within.
07

Q.5 (a) You are a world’s largest manufacturer of new edge Electronic appliances like Dish
Washer & Home vacuum Cleaners and you have modified your product to suit Indian
requirement. Your challenge here is to make your product popular in the middlemiddle
& upper-middle class families. Explain the steps of an effective
communications campaign that you will undergo.
07

(b) Do you think growth of organized retailers threaten traditional retailers? Retailers
examining their product mix find that many of their products are not profitable or do
not make economic sense. Yet these products still take up retail shelf space. Kindly
suggest appropriate guidelines for balancing the product mix.
07
OR

Q.5 (a) Think for awhile, you are in Microsoft and responsible for designing an operating
system for computers. In designing a distribution channel for a product of such a
nature what decisions or questions you think critical?- Justify your answer
07
(b) What decisions do companies face in designing and managing a sales force?

Attached Files

GTU MBA, 2nd Sem. Marketing Management Exam Question Papers.pdf (112.2 KB, 102 views)