As you want here I am giving below Guru Jambheshwar University MBA Study Material of Marketing Management paper , so I am providing same :

STRUCTURE
1.0 Objective
1.1 Introduction
1.2 Definitions and meanings
1.3 Corporate orientations towards market place
1.3.1 The Production Concept
1.3.2 The Product Concept
1.3.3 The selling concept/sales concept
1.3.4 The marketing concept
1.3.5 The societal marketing concept
1.4 Marketing Management
1.5 Nature of Marketing
1.6 Scope of Marketing
1.7 Summary
1.8 Keywords
1.9 Self Assessment questions
1.10 References/suggested readings

Guru Jambheshwar University MBA Study Material of Marketing Management paper