The objectives of Marketing MBA course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions.

Faculty in Marketing

UNIT HEAD:
David E. Bell
George M. Moffett Professor of Agriculture and Business

Jose B. Alvarez
Senior Lecturer of Business Administration

Doug J. Chung
Assistant Professor of Business Administration

John A. Deighton
Baker Foundation Professor

Rohit Deshpande
Sebastian S. Kresge Professor of Marketing

Robert J. Dolan
Baker Foundation Professor

Anita Elberse
Lincoln Filene Professor of Business Administration
Chair, MBA Required Curriculum

John T. Gourville
Albert J. Weatherhead, Jr. Professor of Business Administration

Anat Keinan
Jakurski Family Associate Professor of Business Administration

Rajiv Lal
Stanley Roth, Sr. Professor of Retailing

Das Narayandas
James J. Hill Professor of Business Administration
Senior Associate Dean for HBS Publishing; Senior Associate Dean, Chair, Executive Education

Donald K. Ngwe
Assistant Professor of Business Administration

Skills developed

Students learn how to:

Make marketing decisions in the context of general management.

Control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably.

Use this knowledge in a brand management simulation.

The course culminates in an examination of the evolution of marketing, particularly focusing on opportunities presented by the Internet.

Contact info

Harvard Business School
Wyss House
Boston, MA 02163