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June 4th, 2016, 10:34 AM
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Join Date: Mar 2012
Re: Hindustan Petroleum Case Study

HPCL is a Government of India Enterprise with a Navratna Status, and a Forbes 2000 and Global Fortune 500 company.


Hindustan Petroleum


HPCL (Hindustan Petroleum), a major producer and retailer of petroleum and petroleum products earns revenue by way of selling petrol, diesel, lubricants, engine & brake oils etc.

It needed to identify more avenues of sales which would also increase foot falls at their petrol pumps. HPCL approached Onio for consulting in retail experience design strategy.

Scope& Challenge

Onio faced many design constraints like:
1. Limited space along with heavy traffic deliver a lower foot print
2. Women bikers are increasing in number and would only come to a clean petrol pump
3. Parking space for the waiting vehicles
4. No permanent construction allowed
5. Need for faster response & service delivery
6. Specific construction requirements for automatic wash units


Board Of Directors :


Chairman & Managing Director
Mr. M.K.Surana: Chairman and Managing Director


Functional Directors

Mr. P K Joshi: Director- Human Resources
Mr. B. K Namdeo: Director – Refineries
Mr. Y K Gawali: Director – Marketing
Mr. Ramaswamy: Director –Finance


Part-time ex-officio Directors


Ms.Urvashi Sadhwani - Director
Mr. Sandeep Poundrik: Director

Part-time non-official Directors
Shri.Ram Niwas Jain



Hindustan Petroleum - Onio Design Case Details :







Registered Office & Corporate Headquarters Address :

Hindustan Petroleum Corporation Limited.
Petroleum House,
17, Jamshedji Tata Road,
Mumbai 400020.
Maharastra, India.
Email: corphqo (at) hpcl [dot] in


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