As you requires I am here giving you Marketing Question Paper for preparation for IBPS Specialist Officer (SO) examination.

IBPS Specialist Officer Marketing Question Paper

1. Customisation is used for

(A) Distinguishing customer specific problems

(B) Advertisements

(C) Publicity

(D) Motivating the staff

(E) Customer Survey



2. Marketing channels mean

(A) Delivery Period

(B) Delivery Time

(C) Delivery Person

(D) Delivery Place

(E) Delivery Outlets



3. ‘Push’ marketing style requires

(A) Proper Planning

(B) Good pushing strength

(C) Team Work

(D) Ability to identify the products

(E) Aggressive Marketing



4. Viral styles of marketing includes – Find the wrong answer

(A) Digital Marketing

(B) Tele-Marketing

(C) Sending bulk SMS

(D) e-mail solicitation

(E) Door to Door marketing



5. Service Marketing is the same as

(A) Internet Marketing

(B) Tele Marketing

(C) Internal Marketing

(D) Relationship marketing

(E) Indirect Marketing



6. A DSA means

(A) Direct Selling Agent

(B) Detective Service Agency

(C) Direct Supplying Agent

(D) Distribution and Sales Agency

(E) Dreadfully Superfast Agent



7. A DSA is required to be adept in

(A) Online Marketing

(B) Designing Products

(C) Sending e-mails

(D) Advertisements

(E) Communication skills



8. Indirect marketing is undertaken

(A) By way of advertisements

(B) By delivering speeches

(C) At bank counters

(D) By DSA

(E) By Cross-selling



9. Incentives are paid to sales persons

(A) For achieving targets

(B) For surpassing targets

(C) For identifying leads

(D) For designing products

(E) For talking



10. Buyer resistance can be overcome by

(A) Cordial relation between buyer and seller

(B) Good negotiation

(C) Good after sales service

(D) Persuasive communication

(E) TeleMarketing



11. One of the following is not included in the 7 P’s of marketing. Find the same

(A) Placement

(B) Price

(C) Production

(D) Promotion

(E) Product



12. Analysis of marketing problems helps in

(A) Evaluating marketing opportunities

(B) Reducing marketing staff

(C) Reducing profits

(D) Good communication

(E) Motivation



13. Innovation in marketing is same as

(A) Motivation

(B) Perspiration

(C) Aspiration

(D) Creativity

(E) Team Work



14. Market segment is required for

(A) Professional Marketing

(B) OTC marketing

(C) Internal marketing

(D) Identifying sales persons

(E) Identifying prospects



15. Bank ATMs are

(A) Delivery outlets

(B) Market Plans

(C) Personalised Products

(D) Tools for overcoming buyer resistance

(E) Motivating tools



16. Internet Banking helps in

(A) Door to Door Canvasing

(B) Making more number of cold calls

(C) Easy access to customer transactions

(D) Market survey

(E) Market Research



17. Cross-Selling means

(A) Selling by a cross section of people

(B) Selling to HNIs

(C) Selling to a cross section of people

(D) Selling to NRIs

(E) Selling other products to existing customers