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Old June 25th, 2014, 10:49 AM
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Provide me question paper for ICFAI University MBA International Marketing (MB3H1M) Examination soon ?
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Old June 26th, 2014, 10:48 AM
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Join Date: Mar 2012
Default Re: ICFAI University MBA International Marketing (MB3H1M) Exam paper

Here I am giving you question paper for ICFAI University MBA International Marketing (MB3H1M) Examination in PDF file attached with it so you can get it easily.

1. Talented people who possess knowledge, skills and ideas are among the scarce and intangible assets of the
company. To retain such talented employees, firms operating in international markets have to offer
I. Maximum levels of hierarchy.
II. Organizational policies that show concern for the environment.
III. A system for measurement of employee satisfaction.
IV. An explicit two-way contract specifying the responsibilities of employees and employer.
(a) Both (I) and (II) above
(b) (I), (II) and (III) above
(c) (I), (III) and (IV) above
(d) (II), (III) and (IV) above
(e) All (I), (II), (III) and (IV) above.
2. The guiding objective behind the International Monetary Fund (IMF) was to build a sound framework for
economic development and cooperation between the member nations. In order to achieve its purpose, which of
the following is/are the main operation(s) performed by IMF?
I. Surveillance.
II. Financial assistance.
III. Technical assistance.
IV. Human resource assistance.
(a) Only (I) above
(b) Both (I) and (II) above
(c) (I), (II) and (III) above
(d) (II), (III) and (IV) above
(e) All (I), (II), (III) and (IV) above.
3. Many market research organizations undertake psychographic segmentation to study lifestyles, personalities,
goals, motivations and values of people in various countries. Which of the following statements is true
regarding traditional segment of psychographic segments?
(a) These people are highly motivated towards success and lead a hectic life
(b) These people have already achieved some success and are on the way to achieve more
(c) These people are rooted to the past and do not ever want to change
(d) These people face constant financial and family pressure
(e) These people try to manage their values and at the same time, are open to change.
4. Wholly owned subsidiaries can be established in a foreign country in two ways – cross-border acquisitions and
greenfield operations. Which of the following statements are true regarding greenfield operations?
I. In this mode, firms start business from scratch in international markets.
II. This mode of entry faces both market risks as well as political risks.
III. This mode of entry offers firms the flexibility to choose their personnel.
IV. This mode of entry gives firms easy and quick access to the local markets.
(a) Both (I) and (II) above
(b) (I), (II) and (III) above
(c) (I), (III) and (IV) above
(d) (II), (III) and (IV) above
(e) All (I), (II), (III) and (IV) above.
i. e x e

5. A company can gain competitive advantage by realizing location economies. Economies of scale can be
achieved by locating
I. Manufacturing.
II. Distribution centers.
III. Customer service centers.
(a) Only (I) above
(b) Both (I) and (II) above
(c) Both (I) and (III) above
(d) Both (II) and (III) above
(e) All (I), (II) and (III) above.
6. The decisions taken by the international sales and the marketing managers may be classified into strategic,
operational or tactical categories. Which of the following is/are the strategic decision(s)?
I. Entry into new markets.
II. Product life cycles.
III. Distribution channels.
IV. Competitor tracking.
(a) Only (I) above
(b) Both (I) and (II) above
(c) (I), (II) and (III) above
(d) (I), (II) and (IV) above
(e) All (I), (II), (III) and (IV) above.
7. Markets for financial institutions in the developed countries have matured and financial institutions are under
increased pressure to diversify, explore new markets, use more technology or merge with other similar
organizations. To survive, banks need to
I. Utilize their traditional infrastructure to the maximum.
II. Reduce costs drastically.
III. Improve service quality.
IV. Deal with the changing global situations.
(a) Both (I) and (II) above
(b) (I), (II) and (III) above
(c) (I), (III) and (IV) above
(d) (II), (III) and (IV) above
(e) All (I), (II), (III) and (IV) above.
8. Which of the following refers to unconventional and creative attention grabbing direct advertising technique?
(a) Push advertisements
(b) Agent based forms of advertising
(c) Sponsorship
(d) Direct e-marketing
(e) Guerilla marketing.
9. After randomly choosing the beginning unit, every nth unit of population is selected, where the fixed interval ‘n’
is obtained by dividing the population by the sample size. This type of sampling method refers to
(a) Simple random sampling
(b) Systematic sampling
(c) Stratified sampling
(d) Area sampling
(e) Convenience sampling.
10.Creation of brand in itself is not enough. The brand also should be protected from piracy through registrations.
Which of the following statements is true regarding reverse engineering form of piracy?
(a) It means diluting the product quality and selling under the same name
(b) Products been modified and trademarks adapted
(c) It involves dismantling another firm’s product to learn about its special features
(d) It refers to false products sold in the same form and same trademark as the original
(e) Same product been sold in another country under separate name.

11.Which of the following statements is/are true regarding most of the third world countries/markets?
I. These countries have a shortage of goods and services.
II. There is a pressing need to expand production in a wide range of areas in these countries.
III. The third world markets are saturated giving less scope for international firms to explore.
(a) Only (I) above
(b) Both (I) and (II) above
(c) Both (I) and (III) above
(d) Both (II) and (III) above
(e) All (I), (II) and (III) above.
12.Rajasekhar G. Javalgi and Robert F. Wright developed a framework and a model for the pharmaceutical
companies entering international markets. Which of the following is not a mode of entry according to their
(a) Exporting
(b) Importing
(c) Licensing
(d) Joint ventures
(e) Establishing a subsidiary in the market.
13.Which of the following is explained as the number of characters that are assigned to objects, persons, states or
events as per the established rules?
(a) Research plan
(b) Questionnaire
(c) Sample survey
(d) Measurement
(e) Data.
14.There are inherent advantages with a long planning horizon. Which of the following is/are the advantage(s) of
long planning lead times that help Multi National Corporations (MNC’s) improve their promotional operations
in foreign markets?
I. It gives enough time to visit markets that need special attention.
II. It allows foreign advertising managers to internalize stated campaign objectives.
III. It is useful when a firm is going in for non-standardized campaigns.
IV. It allows manager to know the executives in their foreign affiliates.
(a) Only (I) above
(b) Both (I) and (II) above
(c) (I), (II) and (III) above
(d) (II), (III) and (IV) above
(e) All (I), (II), (III) and (IV) above.
15.Which of the following is not an important characteristic of international marketing product decisions that need
to be taken into consideration?
(a) Primary functional purpose
(b) Secondary purpose
(c) Durability and quality
(d) Method of operation
(e) Cost of the product.
16.Which of the following can be defined as “the act of evaluating and comparing the identified groups and then
selecting one or more of them as the prospects with the highest potential”?
(a) Targeting
(b) Segmenting
(c) Positioning
(d) Prospecting
(e) Branding.

17.Countries differ in the way they maintain their currency value in the foreign exchange market. Based on the level
of intervention, exchange rate regimes can be classified. Which of the following statements is true regarding
‘Hard Peg’?
(a) The government fixes the exchange rate, called the parity rate and defends it
(b) Permanently fixed rate, where government has no plans to change it
(c) Rates are periodically adjusted
(d) High frequency pegging day-to-day dollar or week-to-week pegging
(e) Low frequency pegging month-to-month pegging or quarter-to-quarter pegging.
18.A decentralized structure is seen in most organizations. As a result it is difficult for firms to make country teams
accept a global best practice quickly and voluntarily. In order to ensure that country teams adopt the best
practices, an individual or a team is given responsibility for a global brand. Which of the following statements
are true for providing responsibility to brand champion?
I. This is suitable for companies where the top executives have adequate brand knowledge and can formulate
brand strategy.
II. He monitors the building and maintenance of the brand worldwide.
III. It is appropriate when the company’s top managers consider brands their key assets.
IV. He creates a planning process or manages an existing process and then ensures that all country managers
use a similar process.
(a) Both (I) and (II) above
(b) Both (II) and (IV) above
(c) Both (III) and (IV) above
(d) (I), (II) and (III) above
(e) (I), (II) and (IV) above.
19.Which of the following refers to a multinational strategy, followed by the companies in setting up bases in some
key locations throughout the world and manage each of them as independent firms?
(a) Multinational mentality
(b) Personal control
(c) Decentralized federation
(d) Co-ordinated federation
(e) Administrative control.
20.Which of the following is/are the common complaint(s) of managers working for global companies?
I. Distributors have no clue how to increase sales.
II. Distributors don’t invest in business growth.
III. Distributors are too ambitious to dominate the marketplace.
IV. Distributors do not get adequate support from the company to increase sales.
(a) Only (I) above
(b) Both (I) and (II) above
(c) (I), (II) and (III) above
(d) (I), (III) and (IV) above
(e) All (I), (II), (III) and (IV) above.
21.According to the international product life cycle theory, innovations are generally made in the richer, more
developed countries. Which of the following are the reasons for innovations being largely confined to the capital
rich countries?
I. The environment in these countries is conducive to research and development.
II. Consumers in these countries generally have high incomes and ready to try new products.
III. In the initial stage of international product cycle it is beneficial to have the production centers located close
to the ultimate consumer.
IV. The cost of labor in these countries is relatively less encouraging the companies to produce innovative
(a) Both (I) and (II) above
(b) (I), (II) and (III) above
(c) (I), (II) and (IV) above
(d) (II), (III) and (IV) above
(e) All (I), (II), (III) and (IV) above.

22.The institutional shareholders try to spread the message of Socially Responsible Investing (SRI) to the global
investors. Which of the following is/are true regarding the phases of SRI?
I. Investors shield away from companies that were involved in businesses like gambling and weapons and
tobacco manufacture.
II. Investors favored companies that took on the responsibility of conserving forests and wildlife.
III. Investors favor Multi National Corporations (MNC’s) that engage in sustainable activities such as recycling
and replacing of non-renewable fossil fuels with renewable fuels.
IV. Investors favor companies providing high returns to the shareholders even in any situations of financial
(a) Only (I) above
(b) Both (I) and (II) above
(c) (I), (II) and (III) above
(d) (II), (III) and (IV) above
(e) All (I), (II), (III) and (IV) above.
23.When a company purchases a good from an associated company and sells that to another unrelated or
independent company, that sales price is called as
(a) Comparable uncontrolled price
(b) Market based transfer
(c) Cost plus
(d) Transfer at cost
(e) Resale price.
24.There are various theories of international trade. Which of the following are the limitations of the theory of
absolute advantage?
I. The country which has an absolute advantage in all products need not trade at all, while the country which
does not have absolute advantage in any products will not be in a position to trade at all.
II. Countries should produce and export surpluses of goods in which they have absolute advantage and buy
whatever else they need from other countries.
III. It assumes that the transportation costs involved in selling a commodity in a country other than the one in
which it is produced are either non-existent or insignificant.
IV. It assumes that the prices are comparable across countries.
(a) Both (I) and (II) above
(b) (I), (II) and (III) above
(c) (I), (III) and (IV) above
(d) (II), (III) and (IV) above
(e) All (I), (II), (III) and (IV) above.
25.To provide banking services to their clients abroad, banks must have a presence in the foreign country. Which of
the following is/are the way(s) undertaken by banks to be in foreign markets?
I. They may open their branches in foreign countries.
II. They may form agreements or have a stock interest in a foreign bank abroad.
III. They may set up a foreign department in their bank and operate through their foreign correspondent.
IV. They may introduce internet banking through which they can operate their functions.
(a) Only (I) above
(b) Both (I) and (II) above
(c) (I), (II) and (III) above
(d) (II), (III) and (IV) above
(e) All (I), (II), (III) and (IV) above.
26.Which of the following arises on the basis of accounting for transactions between trading companies and where
the holding company in a country needs to include the accounts of its subsidiary in its balance sheet?
(a) Futures contracts
(b) Forward contracts
(c) Economic exposure
(d) Transaction exposure
(e) Translation exposure.

27.According to transparency international, corruption is the misuse of public power for private gain. Which of the
following statements are true regarding ‘grand corruption’?
I. It is the distortion of decision-making in matters of economic significance.
II. It is often domestic in nature and falls within jurisdiction.
III. It has both an economic and moral impact on the society.
IV. It is a common practice for the decision-making authority to seek contribution to government funds.
(a) Both (I) and (II) above
(b) (I), (II) and (III) above
(c) (I), (III) and (IV) above
(d) (II), (III) and (IV) above
(e) All (I), (II), (III) and (IV) above.
28.The two important sources of data in domestic or international market research are primary and secondary
sources. Which of the following statements is/are true regarding secondary data?
I. Secondary data is collected for a particular purpose.
II. Secondary data is easy to obtain.
III. Secondary data is not very costly.
IV. Secondary data is not always reliable.
(a) Only (I) above
(b) Both (I) and (II) above
(c) (I), (II) and (III) above
(d) (II), (III) and (IV) above
(e) All (I), (II), (III) and (IV) above.
29.Which of the following are products that are consumed during production and delivery of the product but they
do not become part of the final product?
(a) Component parts
(b) Business services
(c) Capital equipment
(d) Accessory equipment
(e) Consumable supplies.
30.Balance of Payments (BoP) is said to be favorable when receipts from foreigners exceed payments to them and
unfavorable when payments exceed receipts. Disequilibrium is caused by random variations in trade and
sometimes, fluctuations in production of primary goods such as agricultural goods. Which of the following are
the types of disequilibrium caused in the BoP?
I. Cyclic disequilibrium.
II. Secular disequilibrium.
III. Seasonal disequilibrium.
IV. Structural disequilibrium.
(a) Both (I) and (II) above
(b) (I), (II) and (III) above
(c) (I), (II) and (IV) above
(d) (II), (III) and (IV) above
(e) All (I), (II), (III) and (IV) above.
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