Here I am giving you name of the books of ICMR Case Studies Strategic Management as below:-

Horlicks' Repositioning Strategies

The Nirma Story

Kingfisher Airlines: A 'Funliner' Experience Case Studies in

Strategic Marketing Management

Target Stores' Differentiation Strategies

Pepsico's 'Focus' Strategy

PSA Peugeot Citreon: Strategic Alliances for Competitive Advantage?

TCL-Thomson Electronics Corporation - A Failed Joint Venture?

Harrah's CRM Strategy

Toyota Prius: A Case in New Product Development Case Volumes Collection

Launch of Amaron Automotive Batteries

Li Ning: Brand Growth and Excellence in China

KVIC's Branding and Product Quality Initiatives

Hindustan Times Vs Times of India

Price Optimization at Northern Group Retail

Promotional Strategies of Cellular Service Providers in India

Aventis' Successful Sales Promotion Campaign using 'Connection Cards'

Coca-Cola's Dasani in the UK : The Public Relations Fiasco

Sabre Holdings - The Quest for New Business Models

Cox and Kings - Service with a Difference

Six Sigma - A Tool to Increase Customer Satisfaction at Bank of America

Social Marketing - Lessons from CRY in India

State Bank of India - Competitive Strategies of a Market Leader

Sony Ericsson's Mobile Music Strategy

Monster Inc. - Strategic Growth in India

Starbucks : Selling Experience

Bausch & Lomb - Effective Positioning