Sir I want to do a post graduate program in Marketing from the Indian Institute of Management Ahmedabad so I want to know that does the curriculum includes the digital marketing subject

Hey buddy the Indian Institute of Management Ahmedabad is a public business school located in Ahmedabad, Gujarat, India.

It was the second Indian Institute of Management to be established, after IIM Calcutta.

As you want to dot eh Post Graduate Program in Marketing so let me tell you that yes it includes the digital marketing subject

The admission to the program is based on your score in the CAT exam conducted by the IIM

Course Curriculum

PGP

The Area offers two compulsory courses in marketing in the first year of the Post-Graduate Program. In the second year, the Area offers the following elective courses:

1. Advertising and Sales Promotion Management

2. Business to Business Marketing

3. Consumer Behaviour and Technology

4. Customer Based Business Strategies

5. Customer Relationship Management

6. International Business and Foreign Market Entry in BRIC Countries

7. Managing Customer Value Delivery

8. Managing Luxury Business

9. Market Research and Information Systems

10. Marketing Management in the World of High Technologies and Innovation

11. Neuroscience and Consumer Behaviour

12. Pricing

13. Seminar on Brand Management

14. Seminar on Retail Management

15. Sports Marketing

16. Strategic Marketing

17.Strategies for Digital Marketing and e-Business

Address:

Indian Institute of Management Ahmedabad

Vastrapur, Ahmedabad,

Gujarat 380015

Phone: 079 6632 3456