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  #1  
January 13th, 2018, 04:16 PM
Unregistered
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Is IIMC A Part of JNU

I want to get admission in Post Graduate Diploma in Journalism in English at Indian Institute of Mass Communication (IIMC). Someone said me that IIMC is a Part of Jawaharlal Nehru University (JNU). So tell me is it true or not? Will you please provide curriculum of Post Graduate Diploma in Journalism in English offering by Indian Institute of Mass Communication (IIMC)?
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  #2  
January 15th, 2018, 09:39 AM
Super Moderator
 
Join Date: Mar 2012
Re: Is IIMC A Part of JNU

The Indian Institute of Mass Communication (IIMC) was established in 1965.

The Institute is funded and promoted by the Government of India in New Delhi.

IIMC is an autonomous society under the Ministry of Information and Broadcasting.

The building of Indian Institute of Mass Communication (IIMC) is located in JNU Campus Delhi.

Organizational Chart



PROGRAMS
Post Graduate Diploma Courses
Diploma Course in Development Journalism

Here I am giving syllabus of Post Graduate Diploma in Journalism in English for your reference:

Post Graduate Diploma in Journalism in English Syllabus

Semester I

Communication : Concept and Process
History of Press, Laws and Ethics
Reporting : Concept and Process
Editing : Concept and Process
PR, Advertising and Media Management
Reporting : Practical
Editing : Practical

Semester II
Specialised Reporting
Reporting Practical
Editing : Practical
Radio and TV Journalism
Development Journalism
New Media and Cyber Journalism

Paper I - Communication: Concept, Process and Theories

Part A

Communication concept, elements and process 20 Marks
Defining meaning and scope of communication – Process and functions of communication
Types of communication: Intra-personal, interpersonal, group communication and
Mass Communication; Verbal and Non-verbal communication, Media, public and mass communication, Virtual Communication
Barriers to communication : Technological, Psychological, Physical, SocioCultural, political

Communication Models:
Linear and Non-Linear Communication Models: Aristotle, Shannon and Weaver,
Harold Lasswell, David Berlo, Charles Osgood , Wilber Schramm, G. Gerbener,
Newcomb, Westley and Maclean's

Theories of Mass Communication: - The two step model and multi-step flow
models. Hypodermic needle theory

Sociological Theories-- Agenda setting, Cultivation Theory, Dependency Theory,
Uses and Gratification Theory, public opinion, Spiral of silence

Cultural theory, Marxist theories, Feminist Theory, Political economy theory

Normative Theory of Press - Four theories of the press
Relevance of communication theories to practice - Persuasion, Perception,
Diffusion of Innovations, Social Learning and Participatory Communication.

Part B
Visual Communication 20 Marks
Visual Communication: Concept and Process
Principles of visual communication
Visual literacy and visual perception
Use of visuals across media,
Visual manipulation and ethics

Part C
Communication and Media Research
Research: Concept and Process
Research methods and research methodologies
Research Design
Research Tools and Technique : Interviews and questionnaires, content analysis
Sampling techniques
Data sources and Data analysis
Feedback and evaluation: (Readership surveys, uses and gratification studies, audience reception studies, telephone survey, opinion IRS, internetmedia research)


Contacts
Indian Institute of Mass Communication
JNU new campus,
Aruna Asaf Ali Marg,
New Delhi - 110067, India.
Phone: 26742920/60
Fax : 91-011-26742462
Contact: 011-26741352, 26742920, 26741073 Ext. 240
mail to: iimc1965@gmail.com


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