Hey!! Post-graduate Diploma Programmes in Advertising & Public Relations of Indian Institute of Mass Communication was initiated in 1981 to address the growing demand for professionals for the advertising and PR industry.

The curriculum is dynamic and is adapted periodically to suit the changing needs of the industry.


Entrance Exam Question paper of Post-graduate Diploma Programmes in Advertising & Public Relations of Indian Institute of Mass Communication
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Syllabus of this Course:

Paper Subject

I Communication Theory and Research

II Marketing

III Advertising: Principles, Concepts and Management

IV Media Planning

V Creativity and Campaign Planning

VI Public Relations & Corporate Communication: Principles, Tools & Techniques

VII Oral & Visual Communication

IX Production Techniques & Methods

X Advertising, PR & Marketing Research


Contact Details:
Indian Institute of Mass Communication
JNU new campus,
Aruna Asif Ali Road,
New Delhi - 110067, India.
Phone: 26742920/60
Fax : 91-011-26742462