Jamnalal Bajaj Institute of Management Studies JBIMS offers part time Master in Marketing Management MMM equivalent to MBA (part time)

MMM (Master in Marketing Management)

The programme covers all the related areas of marketing including public sector marketing.

It seeks to develop an integrated top management perspective which is necessary for marketing executives to move into top level general management positions .

Eligibility-

Full time Bachelor’s degree of minimum three years duration in any discipline recognised by the Association of Indian Universities

OR

Passed Graduate Examination in Industrial Engineering, Mumbai and who have subsequently qualified in the GATE examination conducted by IITs

AND

Have a minimum of 2 years of experience (supervisor or executive level).
The experience should be full time experience and NOT include internships, projects, etc.

Course structure-

I Semester-

Financial Accounting
Business Law
Cost Management & Management Control
Organisational Behaviour
Principles of Management
Quantitative Methods in Management

II Semester-

Personnel Law & Management
Managerial Economics
Production Management
Marketing Management
Research Methodology
Financial Management

III Semester-

Introduction to Computers
Effective Communication
Human Resources Management
Business Environment
Taxation

IV Semester-

Advertising & Sales Promotion Management
Consumer / Industrial Buyer Behaviour
Marketing Research
Retail Management
Social Marketing
Sales Management

V Semester-

International Marketing
Marketing Strategy
Product Management / Industrial Marketing
Distribution Management & Marketing Finance
Special studies in Marketing ( Projects )

VI Semester-

Entrepreneurship Management
Management of Environment & Productivity
Project Management
Strategic Management
Business Ethics

Contact-

Jamnalal Bajaj Institute of Management Studies
164, Backbay Reclamation, H.T. Parekh Marg, DN House, Church Gate
Mumbai, Maharashtra 400020